This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
In case you missed it, Tools of the Trade is a new series on Product Talk. In each edition, we talk with a continuous discovery champion (or group of champions) from one organization. It’s worth repeating that the tools aren’t a substitute for doing the hard work of continuous discovery. Tweet This. You can find them all here.
Welcome to JEDI Training for Continuous Discovery Teams. I work as a productdiscovery coach. I’ve had the luxury of working with teams all over the world, and I teach them a structured and sustainable approach to continuous discovery. Here’s how I’m redefining JEDI training in a product context.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. At year end, interaction rates remained equal to what they were in 2020 at 26%. Mobile survey benchmarks. There was a 9% increase in the number of surveys sent in 2021 from 2020.
If we want our products to grow we need to practice rapid, continuous productdiscovery to understand and adapt to the changes in our customer’s lives. During this webinar, you’ll come away understanding how to: Recruit the right participants for remote discoveryresearch.
For Mike Donovan , Senior Vice President of Product at Sauce Labs , the answer to that question is a resounding yes. For Mike Donovan, Senior Vice President of Product at Sauce Labs, the answer to that question is a resounding yes. Mike began his career as an engineer and transitioned into product about five years ago.
After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc. Summary of some concepts discussed for product managers. [1:38]
You don’t necessarily need anyone’s permission to get started with continuous discovery. But at the same time, continuous discovery shouldn’t always be a solo activity. There’s a reason why Teresa often refers to the product trio : Continuous discovery is more effective when you avoid turf wars and bring in different perspectives.
We are starting to pull together our 2020 conference list. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 Product Conference list? Mind the Product Singapore.
However, many suppliers still struggle to get a full view of what’s being used by customers, what is owed to the vendors, and how a product is being used across the customer’s business. Approximately a third (34%) of respondents in this year’s annual software and IoT monetization survey still rely on homegrown solutions.
Listen to the audio version of this article: [link] 1 Complement Scrum with a ProductDiscovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.
When you suggest a ProductDiscovery as a way to help get better results it gets rejected. This article is a way to answer the question: “Why do ProductDiscovery?” ProductDiscovery is relatively cheap and fast compared to Product Delivery (building the product or feature).
Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research. In-app survey response rates.
In this ProductTank Heidelberg talk, Konstantin Diener, CTO and Co-founder at product design consultancy Cosee, delves into continuous discovery by sharing his experiences of designing a platform for board and card game trade fair Spiel Digital when in 2020 it needed to shift from an in-person to a digital event.
Speaker: Shardul Mehta, VP of Product Management, Amwell
As a product manager, it is our job to drive sustainable business growth. And one of the chief ways we do that is by crafting a coherent product roadmap. Product managers rarely have the time to adequately prepare. And what’s more is that once you can do that, product roadmapping becomes easy. The bad news? The good news?
Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.
This is the 2020 version. Doing one of my favorite things—presenting at Mind the Product. Over the past six years, I’ve developed and honed my Continuous Discovery Habits curriculum by reading and writing about the best research on problem-solving , decision-making , and critical thinking. Doing My Best Work. Tweet This.
Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. This takes some basic research but tools like Statista can help you quickly gather high-level data. The connection between retargeting and mobile surveys.
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. Assumption testing is evaluative. Assumption testing is evaluative.
In fact, the entire way product managers work has completely changed. The work/life balance of PMs is being tested; managing a product team and various roadmaps virtually adds to the list of current challenges. Meanwhile many professionals are exploring if pivoting into product management is a career path for them.
According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Now it’s time to put your app and positioning to the test. It’s marketing. The bad news? The good news?
Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.
After a major MAU uptick in 2020 due to pandemic-driven lockdowns, many consumers continued their activity in mobile apps in order to manage care in 2021. To start, Healthcare mobile teams asked more consumers for their feedback in 2021 than in previous years. Data included: Ratings and reviews. Interaction and response rates.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. August 4th, 2020 at 12:30pm PDT, 3:30pm EDT, 8:30pm BST. You won't want to miss this!
We know that people enjoy product case studies and like learning about what other teams have been through, but it can be hard to find people willing to share. Read more » The post Mind the Product: Surviving 2020 appeared first on Mind the Product. But the truth is, [.]
Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact. We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. A chatbot that helps your team be more productive.
. “We wish you a very peaceful and safe holiday season” Alongside posts on product design and long-form guides on conversational support , we addressed the impact of COVID-19 , and expressed our anger and solidarity amid the struggle for racial equality and justice. Contemplating the art of product management.
Just a few months ago, CMU MS in Product Management Program celebrated a very special day – 05/13/31. McElroy wrote a memorandum that gave birth to the field of Product Management. I’m obsessed with building successful products — and the key is getting the right information directly from potential buyers and users of the product.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
Many of us are accustomed to planning for either discovery or delivery. We know how to plan for where we want to be for a product (delivery). And, we know how to plan to discover a market (discovery). Right now in 2020, those plans might not be worth anything. How delivery differs from discovery in practice.
In 2020, Gap Inc.’s quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience. uses consumer insights-led research to help key business partners understand the customer experience. For example, Gap Inc.
Chasing the next big product win in banking or fintech? According to Quanti research , by the end of 2024, 3.6 billion in 2020. Dont Just DigitizeRevolutionize EPAM research (2020) shows 63% of people choose their primary bank based on trust. These days, your financial brand is only as good as your digital product.
Manual testing of your mobile products is important and useful. Automated testing really assists with the efficiency here; being able to execute the same tests repeatedly, quickly and timely on a multitude of devices. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website.
Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. The post Watch: Diving into 2020 Mobile App Engagement Benchmarks appeared first on Apptentive.
Speaker: Luke Freiler, CEO and co-founder of Centercode
COVID-era product management is fraught with challenges as companies scramble to adapt their approach to make the most out of the current economic climate. A lucky few companies are ramping up to meet skyrocketing demand for distance-friendly products and services. September 22, 2020 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.
And that’s where our 2020 Mobile App Customer Engagement Benchmark Report comes in! In-app survey response rates. Product managers and mobile marketers in the lifestyle category must have a baseline understanding of how their current performance stacks up with the marketplace – now, more than ever.
In our research, Food and Drink apps are separated into two subcategories: Restaurants (both QSR and sit down) and Food Services (grocery, food delivery, digital recipes, etc.). The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Data included: Ratings and reviews.
Digital shopping exploded in 2020, with an increase in both consumers and usage. Read on for data-supported research and benchmarks Retail and eCommerce apps should focus on in 2021 and beyond based on what was learned from a year like no other. Surveys and Messages. 2021 Engagement Benchmarks for Retail and eCommerce Apps.
What are the top IoT challenges Product Leaders face in 2020? To find out, I conducted a survey to hear directly from Product Leaders. In this post, I share the answers to the survey, as well as the insights I gathered throughout the process. I received 73 responses to my survey.
A comprehensive global report on Product Management with over 70 graphs based on a survey of over 2000 product professionals. Insights from topics: Leadership and Culture| People|Organization|Salaries |Process and Product
You can find previous years’ posts here: 2019 and 2020. But before we get to solutions, I want to share more of our discovery context for Product Talk, the business. I use the exact same methods that I teach to product trios to run my own business. Product Talk’s Desired Outcome. You’ll get that.
If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action.
In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.
If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. For many mobile product managers, their biggest goal is to create a realistic product roadmap and hit key milestones on time. Go beyond NPS as a core KPI.
Speaker: Oji Udezue, Former VP of Product at Calendly, Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP Product Strategy + CPO in Residence at Produx Labs
As product managers, we often approach things as hypotheses. We are in a constant cycle of testing and learning; however, we must ask ourselves if we are doing it effectively. November 11, 2020 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content