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Goodbye 2021, Hello 2022

Alchemer Mobile

In addition, here are the most popular pieces of content we created for the product management and mobile marketing communities: The Ultimate Guide to Closed-loop Feedback. 18 Product Management Challenges and How to Overcome Them. Webinar] Product Lessons from Experts at Disney, Redfin, and T-Mobile.

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Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information is from our 2022 Mobile App Customer Engagement Report. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.

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Mobile App Retention and Loyalty: 2022 Customer Engagement Benchmarks

Alchemer Mobile

In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention. The following data originates from our 2022 Mobile Consumer Engagement Report, which can be read in full here. What is Customer Retention + 8 Customer Retention Strategies.

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Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management). Expressed customer emotion.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Explore the process for defining your team’s Flywheel.

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Key Mobile Strategies for Travel Apps During the Reopening Process. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Expressed customer emotion. Shifted emotions.

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2022 Product Management Trends

ProductPlan

Let’s look at some of the biggest trends we identified in 2022. Organizations that have more recently recognized the importance of product management to the success of their business are those that are transitioning from being “sales-led” or “customer-led” to “product-led.”. Trends for product management leaders.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

In this webinar, we’ll explore the 4 key pillars that a value-driven product organization leverages to ensure they are connecting their strategy to execution to deliver business outcomes: The Product Roadmap (What it is and what it’s not). October 4th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST. A System of Metrics.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

Examples of successful product onboarding strategies. How "doing this, not that" can benefit product managers and help them avoid the negative response that a clunky onboarding experience provides. November 15, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST.

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From Feature Factory to an Outcome-Driven Product Team

Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody

Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers. September 13, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?

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Process, Product, and Profitability: Everything You Need to Know

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Empowering product managers to drive decisions. Agile practices in strategy and process. Multi-channel experiences and product growth. October 12th, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST They will reveal trade secrets on: Turning customer feedback into actionable insights. Increasing profitability.

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

Supplier diversity programs are impactful and effective tools in your business strategy because they guarantee a diverse supplier base and ensure inclusivity within your ultimate procurement plan. December 13th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT How to create economic opportunities for disadvantaged communities.

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. July 27, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.