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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

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7 Non-Obvious PM Interview Tips (based on interviewing 300+ product managers & product leaders)

Bryce York

As a hiring manager & after interviewing 300+ mid-level, senior, principal, and director-level product managers in 2023 and 2024, here’s a quick collection of 7 tips (in no particular order): Show your curiosity. It’s such a key part of being a PM. Know how to share your screen. Make sure your mic works clearly.

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Unlocking Growth Through UX Research

UX Planet

According to the Nielsen Norman Group, quantitative data can identify where users encounter problems, but it often fails to explain why those problems occur Nielsen Norman Group,2023. According to VWO, companies conducting regular A/B tests see an average 49% increase in conversions VWO,2023.

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Landing Page Design Best Practices — Boost Conversions with Expert Tips

UX Planet

of marketers reported higher conversion rates in 2023 compared to 2022, as per the samesource. Here are detailed best practices: Functional and Straightforward Design: Keep the design clean and clutter-free, using a simple color scheme aligned with your brand.

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How Onboarding Specialists Can Use Userpilot’s Email Feature to Drive Engagement

Userpilot

A 2023 report by Quickbase found that 70% of workers lose up to 20 hours a week to fragmented systems. Adding branded email signatures in Userpilot. Multiple domains/subdomains: Send from different branded addresses for different teams or regions. Userpilot lets you personalize every message in this sequence.

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Top Product Manager Roles at Data-Driven Companies (+Candidate Spotlight)

Userpilot

Business Development Expert (Brand Manager) Groupe PSA (20192021): Led digital transformation, rolling out a platform that automated 80% of operations. Growth Product Manager Careerist (2023): Launched a new IT course from scratch, reaching 98% of the revenue goal (~$80,000).