The Accidental Product Manager

SEPTEMBER 11, 2023

NASCAR product managers try to attract a new fan base Image Credit: roger blake So when I say “NASCAR” to you, what do you think of? They are also hoping that the new car can change NASCAR’s culture, to attract racially diverse team owners and team members and the younger multicultural fans that their advertisers crave.

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Product Management Product Manager Product Research Technical Review 73

The Product Coalition

MARCH 28, 2021

In product management it’s important to be able to synthesise information, influence without authority and negotiate to keep things moving forwards. Their competitors had received fines for using particular wording when describing their products in advertising material. In fact most of the time you won’t.

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The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

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The Accidental Product Manager

MARCH 20, 2023

Walmart product managers think that they know how to compete with Amazon Image Credit: Ben Schumin Let’s face it: being a product manager at Walmart is both the best of worlds and the worst of worlds. The Walmart product managers want to capitalize on its customer data to sell online advertising to brands.

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Product Management Product Manager Data Visualization Management 65

The Accidental Product Manager

MAY 23, 2022

Cigarette product managers see change coming and are trying to prepare Image Credit: Lacey Krusmark. Just imagine if you were a cigarette product manager. You are responsible for a product that is both addictive and reviled. Young people seem to getting the message and are less likely to start to use your products.

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Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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The Accidental Product Manager

AUGUST 28, 2023

Sometimes good ideas just don’t make it to market Image Credit: Vaping360 As product managers, the one thing that we’d all like to do is to be in charge of a very popular product. However, something that we often don’t consider is that if a product is popular, it’s going to get a lot of scrutiny.

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Product Management Product Manager Technical Review Government 65

The Product Coalition

FEBRUARY 15, 2024

Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This capability enables businesses to make well-informed decisions, fine-tune strategies, and proactively anticipate market trends, positioning them at the forefront of their industries.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JULY 23, 2023

Product Marketer: Develops and executes marketing strategy that promotes the product’s value proposition and drives customer interest and adoption. Product Manager : Defines the product vision, roadmap , and features, collaborating with cross-functional teams to ensure the product meets customer needs and market demands.

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Research Software Data Visualization User Testing Marketing 96

Usersnap

JUNE 24, 2022

Positive review response examples provide proof to the entire audience that your business is reliable. Just as we’ve seen with the user feedback we get from our customers, there’s a tendency for users to review a negative experience rather than a positive one. This leads to the positive reviewers feeling a bit neglected.

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User Testing Feedback Software Customer Feedback Software Review 52

The Accidental Product Manager

NOVEMBER 9, 2020

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older.

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Marketing Product Management Product Manager User Testing 89

The Product Coalition

JULY 10, 2023

In this context, the role of product managers becomes increasingly crucial. Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. What is consumer-generated marketing?

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User Testing Feedback Software Analytic Tools Data Visualization 82

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

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User Testing Customer Feedback Feedback Software Product Research 130

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

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Research Software User Testing Analytic Tools Product Research 148

The Product Guy

FEBRUARY 27, 2020

In addition, choosing the wrong product management framework added to the failure of the launch. Throughout the mentorship with the Product Group, I learned from my mentor the various aspects of product risks and how to address and adapt to various product risks. . JCDecaux mainly offered advertising products.

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ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

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Alchemer Mobile

JUNE 20, 2019

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Finally, hiring an African-American-owned advertising agency to do its upcoming campaign was the crowning touch. Is your business doomed?

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Feedback Software User Testing Customer Feedback Customer Experience 210

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

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Analytic Tools Research Software CTO Coach Fractional CTO 142

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

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Research Software Data Visualization User Testing Technical Review 65

The Product Guy

JULY 18, 2019

This evolution is a result of the value that Product brings to an organization looking to build or scale digital products. Product Management at scale has also evolved but at a slower pace. Larger product functions break down the PM function into Product Owners, Product Managers, and Project Managers.

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Weak Development Team B2C Customer Experience Advertising 137

NextBigWhat

JUNE 23, 2020

place to have public conversation / debates, but Facebook News feed has resulted in a massive advertising business for FB and the revenue numbers speak for itself. Most saas companies started as a copycat of an existing product. Pricing / Different positioning. Pricing is often a positioning statement.

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The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

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Analytic Tools Research Software CTO Coach Development 107

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also trial sales and advertising sales support.

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Data Visualization User Testing Research Software Feedback Software 98

The Accidental Product Manager

APRIL 29, 2019

The first are critics who have been saying that Gillette products cost too much. In order to deal with this, the Gillette product managers have decided to overhaul their product lines. As a part of this overhaul, they are introducing a new product called the Fusion Blades which contain new technology.

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Advertising Technology Definition Customer Experience 121

The Accidental Product Manager

MAY 21, 2018

However, it turns out that the world of golf contains some major product battles that have nothing to do with any of these things. It turns out that to product managers, golf is really all about golf balls. For Costco product managers, this would be something to put on your product manager resume.

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Magazine Product Management Product Manager Systems Review 56

The Product Coalition

DECEMBER 11, 2020

While there’s no joy in watching a well-intentioned product fail, it’s important to examine why a seemingly sure-fire recipe for success still managed to be dead on arrival. Here, we’re going to take a close look at what went wrong with Quibi , and what the moral of the story is for Product Managers. What Was Quibi?

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Reporting Tools Download User Testing Certifications 146

Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Their job is to support the product management function.

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Product launches Product Research User Testing Research Software 98

Mind the Product

NOVEMBER 19, 2019

Here, I’d like to share the lessons I’ve learned from my years working as a product manager, focused on growth. In modern tech companies, growth teams and growth product managers are becoming common, although all product managers aim to deliver business growth within their sphere of influence.

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Mind the Product

JANUARY 4, 2018

You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Research has shown that they are less influenced by advertising than other generations, so companies have been struggling to engage with them. Do you ever wonder why?

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User Testing Customer Experience User Experience Customer Feedback 114

PMLesson's Ace the PM Interview

APRIL 25, 2022

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. What's your favorite brand and why?

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Product Marketing Marketing Research Software User Testing 52

Userpilot

AUGUST 15, 2022

With fine-grained analysis, you can determine whether a piece of content is perceived as very positive, positive, neutral, negative, or very negative by people. It can help you understand user perception towards a particular feature, product, or even an industry. the product is dangerous/harmful. Sentiment Analysis.

Feedback Software 98

Feedback Software Data Visualization Analytic Tools User Testing 98

Usersnap

FEBRUARY 14, 2023

When beta-testing your software, collecting surveys to gauge customers’ satisfaction with current products on the market will provide you with market intelligence to position your product more effectively. This part outlines the methods you’ll use to mobilize your brand. Here’s a micro survey example by Usersnap.

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Research Software Feedback Software User Testing Product launches 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

AUGUST 12, 2018

The last few years have seen several tools and processes emerge to assist us in managing products. However, most of these tools have focused on the quantitative side but not much to help product managers approach and design solutions to problems. Understanding human motivations can help product managers grapple this.

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User Testing Research Software Customer Experience Product Management 62

Mind the Product

APRIL 25, 2017

The role of product management is becoming more and more important inside media companies. The reason is twofold: media companies increasingly need a direct relationship with their audiences through new digital products, and they need to transform their cultures to adapt more quickly to the changing world around them.

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Analytic Tools Data Visualization Product Management Product Manager 62