The Product Coalition
SEPTEMBER 23, 2022
The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%. Rewarding users with tokens for viewing ads Advertising is “attacking” users everywhere.
The Product Guy
JANUARY 27, 2017
In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Amanda Ralph Product Management Consultant. She also provided strategic advice to Fortune-500 companies as a Management Consultant. View the live stream….
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The Product Coalition
JANUARY 24, 2022
Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. There are examples quoted by google data where revenues have gone up to $2 for every $1 business spent in paid search advertising. There is a very thin line between enterprise and startup cultue. What is it?
Product Innovation Educators
JUNE 12, 2023
Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. If you are building for an enterprise product, you’ll most likely be liaisoning with someone from the sales team. If they say yes, we schedule calls with them.
Mind the Product
MARCH 30, 2020
Currently based in Amsterdam John-Simon spends the majority of his time with various stage startups throughout AsiaPac, consulting as an expert-in-residence, supporting product strategy and execution. In the AsiaPac region, it’s best-known for being the largest investor in Chinese giant Tencent. ” In-House Versus Agency.
Modus Create
NOVEMBER 17, 2020
Enterprises and employees have had to adjust to new realities, both professionally and personally. It used to be that CMOs were strictly responsible for strategic oversight of marketing and advertising programs. Open source projects will move into the enterprise. 2020 has been a transformational year—in many ways.
Userpilot
MARCH 8, 2022
Melissa Perri – Speaker, consultant, and teacher in Product Management. She’s currently a consultant, speaker, and teacher in product management. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. CEO of Product Labs.
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