Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. Product-Market Fit (PMF).

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Many startups fall into this category.

Education 142

Education Marketing Weak Development Team Advertising 142

The Product Coalition

SEPTEMBER 14, 2022

Affiliate programs are sometimes liberating to be a part of; therefore, you don’t have to be compelled to worry about high startup prices. There are many affiliate marketing companies available to help the companies with their marketing strategy. Affiliates perpetually carry a small amount of mystery?

Marketing 98

Marketing Advertising Education Reference 98

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Knowing when you don’t have product-market fit is simple.

User Testing 78

User Testing Product Marketing Marketing Research Software 78

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Mind the Product

JUNE 13, 2018

Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Joe Leech, Product Strategy Consultant. More speakers to come! Leadership Forum.

User Testing 90

User Testing Data Visualization Workshop Product Research 90

NextBigWhat

JUNE 29, 2020

Quibi, the much hyped startup has failed to achieve its target of 7.2 The short mobile video product secured original content (licensed from Hollywood A-listers like Steven Spielberg) as part of its launch strategy. No doubt, Quibi is a well defined product – but well defined for whom? Product-Market Fit.

User Testing 69

User Testing Advertising Startups Customer Experience 69

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 13, 2022

The Product Collective blog offers lots of practical advice like early-career tips. Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. And marketers just starting their career should pick this up like it’s a handbook.”.

Books 52

Books Advertising Branding Customer Experience 52

Product Innovation Educators

JANUARY 10, 2022

She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine. I realized we need to change how we build products.

User Testing 90

User Testing Product Management Product Manager Vision 90

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. Craft smarter digital marketing strategies. Demographic segmentation.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

ProductPlan

FEBRUARY 19, 2019

And while some books are written specifically with product managers in mind, others carry valuable product management insight without advertising the fact. For this year’s list of product management books, we dug a little deeper in our selections. It’s a classic in the world of startups and business.

Books 68

Books Product Management Product Manager Advertising 68

DISQO

JULY 6, 2020

Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need.

User Testing 75

User Testing Feedback Software Customer Feedback Data Visualization 75

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing It’s a similar story for product marketing. Feature factories care little about the answers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself. The most common symptom is that “marketing/advertising doesn’t work!”. It’s pretty simple.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

The Product Guy

FEBRUARY 18, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

DISQO

JULY 6, 2020

Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

DISQO

JULY 6, 2020

Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

The Product Coalition

FEBRUARY 5, 2023

Most people are familiar with the successful end strategies of famous companies. What is lesser known, are the pivots required to discover those strategies. It is a change in either the product, the customer, or the strategic direction of the business. Product Pivots The customer need pivot is the obvious first one here.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

The Product Guy

FEBRUARY 2, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

Andrew Chen

FEBRUARY 15, 2016

This is very different than a gaming company strategy, as a contrast. At this time in ‘07 the IQ around consumer products was was relatively low – and investors were making investments off number of hundreds of thousands of registered users. Metrics should be a reflection of the strategy you’ve decided. Ben Evans at a16z.

Analytic Tools 71

Analytic Tools Systems Review User Testing Customer Experience 71

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. Spendesk thinks about building its company in three stages: startup, growth, and scale. So virtual cards to help you buy a new subscription or do a new digital marketing advertising campaign on LinkedIn.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Usersnap

JUNE 30, 2022

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Product Bookshelf

JANUARY 10, 2017

The main reason products fail is because they don’t meet customer needs in a way that is better than other alternatives. This is the essence of product-market fit. Product-Market Fit. My definition of product-market fit…is that you have to build a product that creates significant customer value.

User Testing 48

User Testing Product Research Data Visualization Feedback Software 48

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. The reason is because most startups need to keep their payback period to less than one year. Low ARPU (advertising) therefore low CAC channels.

User Testing 65

User Testing Outbound B2B Inbound 65

Product Bookshelf

AUGUST 22, 2016

ACTION : Read and analyze interesting books, newspapers, advertisements, or anything new you come across. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. IDEA : The Lean Startup movement generated new and valuable ideas in product development. by Dan Olsen.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Intercom, Inc.

DECEMBER 19, 2019

Intercom’s Group Product Marketing Manager Jasmine Jaume was joined by Ceci Stallsmith, Slack’s Director of Platform Marketing to discuss how to know if you’re ready to become a platform of your own. Brex’s Michael Tannenbaum on fintech growth strategies. Intercom on Product: The rise of the keyboard first generation.

Feedback Software 32

Feedback Software User Testing Download Systems Review 32

Andrew Chen

MARCH 21, 2016

million each for Super Bowl advertising spots. Sean was already working with startups like DropBox and EventBrite. They’d say something like, ‘This is Sean, he’s kinda like a VP of marketing.’ “The folks that pioneered growth hacking were those that kept building products after the dot com bubble crashed. Tactics decay.

User Testing 56

User Testing Customer Experience Analytic Tools Reporting Tools 56

ProductPlan

APRIL 2, 2019

All products start somewhere, whether they’re spinoffs, or brand extensions of a popular offering, or something completely new from an unknown startup. Regardless of its origin story, a new product faces a particular set of challenges, some of which require the attention of its product manager.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52