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Two Development Team Configurations I Lobby Against

Mironov Consulting

But there are some engineering team configurations that I see as problematic.  So 1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  This

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

Branding 209
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Business model first–and other innovation insights for product managers Aug 19, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. good-products-bad-businesses/. Next perform primary research (know your customers) and secondary research (market and environment influences). Learn more at [link].

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Embedded Analytics Examples and Use Cases in 23 Different Industries

Reveal

Banking CRM Crypto Education Finance Healthcare Insurance IT Manufacturing Real Estate Retail Supply chain Telecommunications Security Logistics and delivery Marketing Airlines Hospitality Weather forecast Agriculture SaaS Government Sports. Crypto: Leverage the most suitable market conditions and invest intelligently.

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From The Soccer Pitch to The Product Roadmap: The Power Of Teamwork In Creating Outcomes

The Product Coalition

Creating Product Outcomes: What I’ve Learned From The Soccer Pitch “Great things in business are never done by one person; they’re done by a team of people.” — Steve Jobs Soccer is more than just a game for me. Much like product teams, soccer teams require teamwork, an adaptable strategy, and a shared goal — to win.

Roadmap 147
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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

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Understanding Enterprise Product Companies

Mironov Consulting

Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum. When sketching out your company, it’s important to guess at your price point, marketing and selling models. $50/year Digging in: 1. What to do?