Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Userpilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! You can also have extensive customization for resource centers, including brand-matching icons, colors, personalized text, and emojis with Userpilot. Why do you need a resource center?

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

JULY 22, 2019

These articles empower customers to get started with new features and see the value in them, all on their own. And the best thing about help content is it’s incredibly scalable – just one article can answer the same question for hundreds or thousands of customers. Assemble your collection of articles ??.

Product launches 177

Product launches User Testing Article Customer Feedback 177

Intercom, Inc.

AUGUST 25, 2021

We have a wide range of brand new reports and several new reporting features. While much of a support team’s time is spent responding to inbound conversations in the Inbox, sometimes they need to initiate outbound conversations with customers or external partners as well. Want to see these features in action? Improved reporting.

Data Visualization 129

Data Visualization Reporting Tools Feedback Software Customer Experience 129

Intercom, Inc.

DECEMBER 4, 2018

Median first time response will now measure the median time for a teammate’s first reply to a customer through inbound conversation, manual message or auto-message. Conversations started on Help Center articles will no longer be included. Customize your Help Center’s header text to match your brand.

Customer Experience 99

Customer Experience Differentiation Onboarding KPIs Customer Feedback 99

Intercom, Inc.

NOVEMBER 30, 2021

You can also proactively follow up with detractors to resolve their issues or reach out to happy customers to turn them into brand advocates and retain them for life. Proactive notifications: Article Inserter (built by Intercom). Knowledge base: Article Search (built by Intercom). Analytics: Heap.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. The marketing strategy for product-led growth is more inbound and you let the product speak for itself.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it. Let’s get started.

Research Software 97

Research Software Engineering User Testing Marketing 97

Intercom, Inc.

APRIL 25, 2018

Before this, we’d invested a lot of time in features like article suggestions. Powered by our knowledge base product , it suggested articles to people after they typed a message. Instead of separating the Help Center, we wanted to fully embed the whole article search experience inside the Messenger.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

JANUARY 30, 2019

The office was in a brand new region and time zone for Intercom so we added more qualification steps to the Custom Bot to better manage the conversation pipeline for our small group of Down Under teammates. Your bot should behave in a way that reflects your brand – conversational, professional and helpful. Automating support.

User Testing 117

User Testing Webinar Inbound Customer Experience 117

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. It rings so true for PMs (and if that’s you, you’re probably nodding your head vigorously in agreement). Product planning.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Technology companies, in particular, adopted these points of differentiation to gain market share. Anyone can update their product and lower their price, too.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

DECEMBER 15, 2021

In this article, we’re going to cover the 3 key growth benefits that you can leverage by expanding and scaling your product integration roadmap. If having the integration has consistently been a gatekeeper in your sales cycle, promoting it as a part of your value proposition for inbound marketing can be very powerful in generating interest.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Nulab

FEBRUARY 10, 2020

In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. We’ve found a log of success using SEO tactics, which we’ll explain in detail later on in the article, and we’ve figured out that PPC doesn’t suit us. Social media.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Neglecting product positioning makes it hard to produce consistent product marketing and branding strategies. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

JULY 3, 2018

Most of them are pretty good to handle inbound support tickets, but when it comes to providing support materials to our users and avoid those costly support tickets, they didn’t do the job. From the user point of view, speed and finding right articles at the right time (on the right site) is crucial.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Specify who can start a conversation from the Messenger to prioritize and manage your inbound support volume during busy times.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Indicative

MAY 25, 2018

Snopes is already a part of Facebook’s effort to provide more information around news articles on its platform, and Mikkelson believes that adding context can go a long way in fighting fake news. “I He referenced Facebook’s previous policy to label certain articles “disputed,” which had been shown to have the potential to backfire.

Research Software 53

Research Software Banking Certifications Customer Experience 53

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. ADARA is building up the travel database by partnering with over 200 global travel brands: airlines, hotel chains, and online travel agencies.

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

ProductPlan

SEPTEMBER 28, 2022

The marketing team, meanwhile, changes its approach to inbound marketing to be educational. At ProductPlan, we take a low-key, educational approach to content that allows product managers to learn about us through high-quality articles, books, webinars, and other content.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Intercom, Inc.

JULY 10, 2019

Today we’re launching three huge updates to our Articles and Custom Bots products to help you scale your support with Intercom. As a business grows, so does the number of inbound conversations they receive, often exceeding their real-time capacity to support. But there’s a problem. We think we’ve found a better way.

Branding 149

Branding Reporting Tools Inbound Customer Experience 149

The Product Coalition

JULY 8, 2019

We’ll cover both here so you may wish to help your colleagues by sharing this article with them! This includes content marketing, performance marketing, brand marketing etc. webinars, help articles, LMS etc.) What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

AUGUST 10, 2018

Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience. It’s called Operator, and it performs tasks like inbound lead qualification and customer routing. These are the four big things that we think are brand new and really useful for you and your business.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Roy Madden

MARCH 10, 2016

The current of new ideas is so fast, that it is easier than ever to attach your brand to something considered more passé. Identify the most important pieces of news or thinking on the new trend and use those to develop a personalized content mix based on: Key influencers and thought leaders – Who are the main voices in the articles?

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Crowdsource 40

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Using high-quality articles to build your brand, increase exposure, and get people talking about your product is a prime path towards increasing SaaS sales.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

OCTOBER 16, 2019

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JULY 23, 2023

In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Graphic designer to create visually appealing designs for brand identity and marketing collateral.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

OCTOBER 12, 2022

Create a bot to allow customers to submit a ticket, or offer up an article to answer a frequently asked question. Create meaningful in-context opportunities for customers to get support as well as engage with your brand and content directly in the Messenger. . Allow your customers to self-serve.

Customer Experience 138

Customer Experience Inbound Customer Satisfaction Product launches 138

Intercom, Inc.

MAY 2, 2018

For example, Article Search is built right into Messenger. We’ve also built a Content Showcase app you can use to highlight specific help center articles. Why not highlight a best practice article that helps users get up and running. Just launched a new feature? And it’s not just for help docs either.

Customer Experience 190

Customer Experience Inbound Messaging Article 190

Userpilot

FEBRUARY 13, 2024

This article covers: Key benefits of the self-service method. These tools typically have features to allow you to include articles, tutorial videos , and chatbots in your support center, providing structured support across the customer journey. Having a hard time choosing the perfect customer self-service software?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Embedded Analytics 52

Userpilot

NOVEMBER 8, 2022

This article is focused on product marketing OKRs and how they help product teams drive adoption. Win rate OKRs measure sales performance by showing how many deals were closed compared to the number of inbound leads or conversations. Build brand awareness. Brand awareness OKRs guide the strategy for overall brand recognition.

Onboarding KPIs 106

Onboarding KPIs Product Marketing Marketing Data Visualization 106

Business of Software Conference

NOVEMBER 1, 2023

Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. Like many software companies, Constant Contact started with classic, online inbound marketing strategies.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

StubHub

MAY 8, 2019

At StubHub, we just unveiled our brand-new Developer Program. The quality of response of our API support team was impacted due to the high volume of inbound support calls from partners. Well, we can tell you (metaphorically speaking). The more we did this, the more it sank in that firefighting alone wasn’t sustainable in the long run.

Reporting Tools 8

Reporting Tools Analytic Tools Feedback Software Data Visualization 8

Userpilot

AUGUST 14, 2023

While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative. Basically, it can help you implement everything we’ve covered in this article, including: In-app surveys to measure NPS, CSAT, and CES. Tracking events on GA4.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

APRIL 7, 2024

In this article, we share key insights on user tracking tools based on their use cases, which will hopefully help you make up your mind. SimilarWeb's dashboard contains metrics such as monthly visitors, geography, referring sites, social and search traffic that point to your inbound and outbound traffic, etc. Website ranking.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104