freshtrax

MARCH 28, 2024

The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.

Generative AI 59

Generative AI Branding Customer Experience Customer Feedback 59

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Customer Experience Feedback Software Data Visualization 98

The Product Coalition

NOVEMBER 23, 2021

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. This article will address many of those advantages. These tools include Amazon Posts, Amazon Brand Analytics, and enhanced advertising tools.

Branding 134

Branding Data Visualization Analytic Tools Reporting Tools 134

Userpilot

MAY 2, 2024

That’s one question we discuss in the article. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 111

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

NextBigWhat

AUGUST 24, 2021

That’s why it’s called content strategy-and why finding your brand voice is a critical early step. All the content that works as the voice of your brand, such as blog articles and newsletters. A little bit of patience, a defined brand voice, and a well-crafted content strategy will pay off. [

Branding 40

Branding Strategy Blog Article 40

Alchemer Mobile

FEBRUARY 10, 2022

There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Make use of this and test new strategies.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.

Branding 95

Branding User Testing Customer Experience Customer Feedback 95

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! What is a UX strategy?

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

The Product Coalition

JULY 16, 2022

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”. This is especially true for product strategy.

Product Strategy 145

Product Strategy Strategy Product Research Research Software 145

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? In this article, we handpicked retention examples from some of the most successful SaaS companies in the world. Read on to see what they’re doing right and why their strategies are so effective. You’re in the right place. Multiply the result by 100.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Data Visualization 98

AB Tasty

AUGUST 30, 2019

This article was originally posted on AB Tasty as 7 Examples of Great Personalization Strategies From Retail Brands. We looked at 7 creative examples of one-to-one personalization to understand how these campaigns work and why they're successful.

Branding 51

Branding Strategy Article 51

Roman Pichler

JANUARY 31, 2023

Business Goals Outcome-based : The desired business benefits, the company’s reason for investing in the product, are clearly described, for example, revenue, brand equity, cost savings. Validated : The strategy captured on the product vision board does not contain any major hypotheses and risks.

Vision 228

Vision Differentiation Download Branding 228

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. This article examines the concept of trust in UX design and its importance. It also explores 15 strategies that help UX designers build trust in potential users. More importantly, loyal customers are eager to speak about your brand to others.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity.

Marketing 111

Marketing Branding Messaging Positioning 111

Userpilot

NOVEMBER 22, 2022

With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy. What is a customer education strategy? What are the benefits of a customer education strategy?

Education 98

Education User Testing Customer Feedback Customer Experience 98

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Additionally, I like to capture the product vision together with the product strategy, as it’s done on my product vision board shown below. This is where the product strategy comes in.

Vision 325

Vision Customer Experience User Testing Product Strategy 325

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. It starts from the moment a user has their AHA moment and continues until they become brand advocates.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Today’s episode is with Arielle Jackson. The course runs in February and applications close on Jan 28th – find out more and apply here.

Branding 52

Branding Startups Marketing Consulting 52

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. It starts from the moment a user has their AHA moment and continues until they become brand advocates.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. That’s what we discuss in the article. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. What is a freemium strategy?

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Roman Pichler

NOVEMBER 1, 2022

Listen to the audio version of this article: [link]. Decline stakeholder requests if they aren’t aligned with the product strategy. 5 The Roadmap is Not Systematically Connected to the Strategy and Backlog. The former is achieved by translating the needs and business goals stated in the product strategy into product goals.

Roadmap 316

Roadmap Weak Development Team Customer Experience Reporting Tools 316

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. Other strategies include using walkthroughs to help new users reach activation faster, creating an in-app help center, and providing top-notch customer support. Here’s why.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98