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Crafting a go-to-market strategy for enterprise product management

Mind the Product

This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the enterprise domain. By highlighting the intricate buying journey in Read more » The post Crafting a go-to-market strategy for enterprise product management appeared first on Mind the Product.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

PLG for enterprise? This is the main question that the article tackles. We look at how you can combine the two seemingly incompatible worlds and examine examples of companies that have managed to achieve this. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium.

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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g.

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25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81
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Small Business, Product Management, and Product Marketing Empowerment: Maximizing Success Through Web-Based Advancements

Spice Catalyst

In the article for small business, author Gwen Payne includes product management and product marketing. These updates encompass a range of strategies that can significantly benefit small enterprises in their online endeavors. This article delves into pivotal aspects…

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33 Amazing Articles Every Product Manager Must Read

Hutwork

Many entrepreneurs and product managers write about the skills they brought to the table and those they learned along the way. And as a product manager finding out how others made a strategy work, whether it was implementing a road-map software or avoiding other’s pitfalls can make or break your product’s success.

Article 82
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Who is Nir Eyal: Background, Books, Newsletter, and More

Userpilot

” Drawing from his research and practical experience, Nir offers a how-to guide for product managers , designers, marketers, and start-up founders – providing actionable insights for building habit-forming products that users love. While there are many articles to choose from, we’ve selected the 5 blogs that you should read first.

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