Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Roman Pichler

NOVEMBER 3, 2020

Based on this insight, I have come up with the product strategy cycle shown in the picture below. It’s a model of an iterative process that systematically links the product strategy with the product roadmap , the product backlog , the development work, and the key performance indicators (KPIs).

Product Strategy 426

Product Strategy Strategy Product Research Technical Review 426

Roman Pichler

SEPTEMBER 11, 2023

Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. Additionally, the person in charge of the product must have the necessary expertise. Each product goal should help you make progress towards a user or business goal.

Reporting Tools 386

Reporting Tools User Testing Customer Experience Product Research 386

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager 409

Product Manager Product Management Management Management 409

Roman Pichler

OCTOBER 5, 2021

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

Weak Development Team 325

Weak Development Team Customer Experience User Testing Feedback Software 325

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. It therefore offers only limited support for product people. It makes it hard to successfully deliver a product.

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Product Research Feedback Software Research Software User Testing 382

Folding Burritos

DECEMBER 4, 2019

I believe the main culprits are Mr. Roadmap and Mr. Backlog. Culprit #1: Mr. Roadmap. How should we balance technical debt vs our feature roadmap? Tying it back to our “pyramid” or “tree”, it looks like this: I have to thank Rich Mironov for these ideas, which come from a couple of great articles of his.

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

SEPTEMBER 7, 2021

Listen to this article: [link]. Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Outcome-based).

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Roadmap Weak Development Team Customer Experience User Testing 156

The Product Guy

MARCH 30, 2018

Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. You’ll learn things that change your roadmaps for the better. You’ll learn things that confirm your roadmap is right. You’ll learn things that have no impact on your roadmap. Competitive Analysis.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Roman Pichler

MAY 4, 2022

Listen to this article: [link]. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

Product Research 346

Product Research Agile User Testing Framework 346

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 337

Vision Customer Experience User Testing Product Strategy 337

Roman Pichler

JUNE 7, 2022

Listen to this article: [link]. 1 No Product KPIs. The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. A powerful stakeholder or line manager determines the KPIs —not the person in charge of the product.

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KPI Data Visualization Weak Development Team Customer Feedback 334

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 280

Feedback Software Analytic Tools Data Visualization Research Software 280

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. Involve the Stakeholders in Important Product Decisions. Build Trust.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Workshop 345

Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. 1 Set an Objective.

Product Manager 314

Product Manager Product Management Weak Development Team User Testing 314

Roman Pichler

MAY 11, 2021

At the same token, ignoring the stakeholders or excluding them from important product decisions is not helpful either. Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.”

Weak Development Team 362

Weak Development Team Product Research User Testing Customer Experience 362

Roman Pichler

DECEMBER 6, 2022

Listen to the audio version of this article: [link]. Product success is not something you can achieve on your own as a product manager or Scrum product owner. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders? Get to know people.

Leadership 329

Leadership Technical Review User Testing Reporting Tools 329

Roman Pichler

FEBRUARY 9, 2022

Listen to this article: [link]. While the role is discussed in many books and articles, I find that it is still not always correctly understood. What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. What the Scrum Master Should Do.

Reporting Tools 366

Reporting Tools Weak Development Team Feedback Software Product Research 366

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

Leadership 314

Leadership Customer Feedback Construction User Testing 314

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

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Weak Development Team Product Research Workshop Customer Experience 74

Product Talk

FEBRUARY 14, 2024

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. There isn’t always one way of mapping a tree,” says Tali.

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Analytic Tools Research Software Product Research User Testing 315

Intercom, Inc.

OCTOBER 18, 2021

And if the metrics these frameworks produce don’t start with the right question, they don’t influence how a product is built or the direction a business takes. These metrics become false proxies that might look good on paper, but provide a false roadmap and won’t give you real insight on where to take the product next or what to improve upon.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. You intentionally slow down, so to speak, to go faster afterwards.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

The Product Coalition

DECEMBER 13, 2021

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. In summary, this framework gives an opportunity to discover, experiment, build, measure, learn and sell the product for outcomes aligned with the product vision.

Framework 185

Framework Startups User Testing Onboarding KPIs 185

Roman Pichler

DECEMBER 1, 2020

Listen to this article: [link]. OKRs are a method for setting and tracking goals. Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy.

Product Manager 156

Product Manager Product Management Management Management 156

ProductPlan

AUGUST 4, 2022

Product roadmapping frameworks work in a very similar way. There are a few routes you can take to achieve your product goals. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. Let’s map this out.

Framework 98

Framework Roadmap Feedback Software Customer Feedback 98

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 184

User Testing Technical Review Vision Data Visualization 184

Roman Pichler

APRIL 13, 2021

Listen to this article: [link]. Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

Feedback Software 156

Feedback Software Analytic Tools Data Visualization Research Software 156

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 156

Vision Customer Experience User Testing Product Strategy 156

ProductPlan

DECEMBER 20, 2018

To understand the problem with technical debt roadmaps, we’ll start with a quote from renowned philosopher, Homer Simpson. When you create a dedicated roadmap for technical debt, you are removing the the problem from your immediate sight. In this article, we’ll discuss why technical debt roadmaps don’t work.

Technical Advisors 71

Technical Advisors Roadmap Weak Development Team Construction 71

Product Innovation Educators

APRIL 17, 2023

They can say, “I’m sorry, but this feature currently isn’t in our product, but it is on our roadmap. If you really want to work with us, we’re willing to give you a 30% discount on the product. You can use the product without the feature, and within a year it will be there.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

Bain Public

MARCH 30, 2020

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. Originally published by Loren O'Brien-Egesborg Any company + product manager ?

Article 52

Article User Testing Consulting B2B 52

Roman Pichler

MAY 11, 2021

Listen to this article: [link]. Myth #1: The product owner must ensure that the stakeholders are satisfied. At the same token, ignoring the stakeholders or excluding them from important product decisions is not helpful either. The following picture summarises the difference between the Scrum and SAFe product owner roles.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Roman Pichler

JULY 6, 2021

Listen to this article: [link]. Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Product Innovation Educators

AUGUST 19, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.

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