Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 126

Enterprise Customer Feedback Data Visualization User Testing 126

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Creating Your Product Vision: Two Parts Customer, One Part Product.

Differentiation 100

Differentiation B2B Vision Naming 100

Product Management University

SEPTEMBER 24, 2019

If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Here’s one of the biggest problems in B2B, especially with technical products.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

People-First Product Leadership

DECEMBER 4, 2023

If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Product Warrior

MARCH 9, 2023

Product strategy is a high-level plan that outlines how the product will support the vision and achieve business goals. It brings together who the product is for, the needs of the market, and your set business goals. There are multiple dimensions to product strategy that need to be considered and validated. Hungry for more?

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

Product strategy is a high-level plan that outlines how the product will support the vision and achieve business goals. It brings together who the product is for, the needs of the market, and your set business goals. There are multiple dimensions to product strategy that need to be considered and validated. Hungry for more?

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. This is regardless of whether we work on B2B, B2C, or BDD products and services.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Mind the Product

NOVEMBER 28, 2019

“So far this week I’ve had eight coaching calls with non-customers, two coaching calls with customers, and one conference in San Francisco for B2B product managers. He puts pressure on himself to make sure he does a good job in demonstrating Amplitude’s vision for how product teams should operate. “I Who has the power?

CTO Coach 126

CTO Coach Analytic Tools Fractional CTO Research Software 126

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Marketing personas are designed to cover the psychological and behavioral aspects of the target audience. So the marketing team can capture more qualified leads for the sales team.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Intercom, Inc.

OCTOBER 14, 2019

Now we need to deliver something beyond product information and walkthroughs to add the kind of value that will differentiate us from our competitors. I asked their team to describe their customer promise and their vision for this project. Salespeople no longer add differentiated value by providing feature-level information to buyers.

Research Software 162

Research Software Software Review Customer Experience Differentiation 162

Intercom, Inc.

NOVEMBER 21, 2019

Then, armed with these insights, you can create an empathetic, data-driven customer journey that helps your customers achieve their vision of success. No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Referrals from happy customers are, after all, your best marketing.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. Feeling good?

Product Management 246

Product Management Product Manager White Paper Vision 246

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. That’s the dream, that’s the vision. That’s the dream, that’s the vision.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Design patterns and industrial technology study help existing players to leverage their expertise and practice to differentiate your product/design. Evaluation.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. That’s the dream, that’s the vision. That’s the dream, that’s the vision.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. Different products require different visions. What’s your differentiator? That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

UX Studio

JUNE 30, 2023

San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency. We discuss the project’s background, vision, and goals, and conduct stakeholder interviews.

Research Software 61

Research Software Feedback Software Analytic Tools Reporting Tools 61

Innovatemap

OCTOBER 31, 2019

The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems. In order to differentiate themselves from competitors, they needed user-focused designs that would streamline internal processes for program managers, and make them more efficient at their jobs.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development. 7 – Kreatik Kreatik is a dynamic digital marketing and design agency that specializes in creating innovative and impactful digital experiences.

Research Software 66

Research Software Data Visualization User Testing Technical Review 66

Intercom, Inc.

NOVEMBER 4, 2021

Previously on the show, we’ve taken you on a tour to meet everyone from our product management and marketing teams to our Sydney office down under. Branding is important because companies need to differentiate themselves from one another, especially when you have a unique product, offering, and personality. Looking ahead.

Branding 222

Branding Technical Review Customer Experience Systems Review 222

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Revulytics

OCTOBER 30, 2019

You have your vision on one side, you hopefully have a strong value proposition, maybe you have a strategy. I was head of the product team for Apple Maps for four years, and our vision is probably fairly obvious: we wanted Apple ecosystem customers to be able to seamlessly explore and navigate the world.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The five training modules are as follows. Incentive Pricing.

Product Management 22

Product Management Product Manager B2B Healthcare 22

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Number two is BIG!

B2B 100

B2B Sales Training Product Management Product Manager 100

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 119

Enterprise User Testing Feedback Software Technical Advisors 119

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. So for example, you know I run a Product team, we also have LB who runs our Sales team and Shane who runs our Marketing team. And the product strategy, obviously, is the product and the product must fit the market.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products. What do you want to be known for?

Engineering 177

Engineering Marketing B2C B2B 177