The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. for example, SMB vs. enterprise.

User Testing 109

User Testing Customer Experience B2B Reference 109

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. Prior to that, she held product marketing positions in various companies, including Microsoft and Zalora. Product marketing.

Customer Experience 103

Customer Experience User Testing Customer Feedback Research Software 103

The Product Guy

FEBRUARY 3, 2019

I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. John Kresse is a mobile product manager at Barnes & Noble. John started in sales, transitioned to B2B product marketing, and now manages the mobile website for the largest bookstore in the world.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. Who are we building for?

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Sachin Rekhi

FEBRUARY 16, 2020

I wanted to share what I believe are the top ten most important deliverables for product managers across each of the four dimensions of product management. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. “How would you feel if you could no longer use this product?”

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Andrew Chen

JANUARY 9, 2020

The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? It’s inevitable that livestreaming, virtual goods, asynch video, etc all eventually end up in the enterprise. The Head/Heart/Hands framework. Now we all use it.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Andrew Chen

JANUARY 9, 2020

The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? It’s inevitable that livestreaming, virtual goods, asynch video, etc all eventually end up in the enterprise. The Head/Heart/Hands framework. Now we all use it.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Intercom, Inc.

MAY 22, 2019

And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. a consumer enterprise like DocuSign or GrubHub) is to make their customer feedback programs public and tell their communities you’re doing this.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

BrainStation Product Management

AUGUST 7, 2019

Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. Certainly, there is a lot to dig into here for product professionals. How I Built This.

User Testing 63

User Testing Research Software Product Research Product Management 63

Business of Software Conference

OCTOBER 11, 2023

Know how to leverage them, but know how to work around them as well Their motivations are different from either the company that wants to acquire you or you as one that is being acquired Is enterprise value being considered in the rationale for acquiring a company? Will getting the app be dangerous for you?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

BrainStation Product Management

AUGUST 7, 2019

Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. Certainly, there is a lot to dig into here for product professionals. How I Built This.

User Testing 40

User Testing Product Research Research Software Product Management 40

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. Geoffrey: When features, products can be replicated so easily, positioning becomes so much more important.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. These include: Very Disappointed score, LTV, NPS, CAC.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Gainsight

APRIL 29, 2019

We teach them how to take notes that are more formulated for Product people so they can act on it faster and the questions they should ask so they can get this kind of information. And then, we set up frameworks so CS knows when to grab someone from Product to help with an issue. Takeaway #1: Break down silos, set up frameworks.

User Testing 14

User Testing Customer Experience Feedback Software Customer Feedback 14

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

ProductBoard

JANUARY 29, 2019

SaaStr isn’t exclusively or purely a product management conference, but it’s still highly relevant to product managers building B2B SaaS products. Agile Open organizes itself using the unique Open Space Technology framework in the spirit of Agile methodology. The Product Event 2019. ProductCraft.

Research Software 74

Research Software Feedback Software Product Research User Testing 74