Product Management Unpacked

SEPTEMBER 29, 2021

This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University.

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Mironov Consulting

JANUARY 24, 2024

Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    In some mass-consumer B2B markets, the product strategy can drive most of the company’s decisions.    Product management malpractice.     So Marketing and Support follow. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

NOVEMBER 13, 2023

Product Strategy on Round A Responsibility: Founders with the leadership team Goal: Build the go-to-market playbook Toward round A you start seeing success (or it would be very hard to raise a decent A round). One of the companies I worked with, for example, had one of its goals to expand to the enterprise market. Here is how it works.

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Product Strategy Strategy User Testing Weak Development Team 121

The Product Coalition

JUNE 11, 2022

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). But should it? True story. Fast forward a decade?—?I

Customer Experience 142

Customer Experience User Testing Data Visualization Analytic Tools 142

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. It’s not easy to schedule.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

The Product Coalition

DECEMBER 4, 2023

Product Strategy on Round A Responsibility: Founders with the leadership team Goal: Build the go-to-market playbook Toward round A you start seeing success (or it would be very hard to raise a decent A round). One of the companies I worked with, for example, had one of its goals to expand to the enterprise market. Here is how it works.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or B2B software services companies work the other side of the problem.  The

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts? You’ll learn how to propose and negotiate product outcomes with your leadership team. Tweet This.

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Product Research User Testing Customer Experience Feedback Software 354

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably.

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User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Galina’s largest contributions to the Product Management field.

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Technical Advisors Product Research Analytic Tools User Testing 115

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

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Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

FEBRUARY 1, 2022

One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why. Don’t decide based on the wrong reasons.

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B2B User Testing Enterprise Demo 161

Mironov Consulting

SEPTEMBER 14, 2020

It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. And I almost never buy it.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Industrial hardware and enterprise software can both be great business. 1] For industrial hardware, the development/design cycle is separate from the manufacturing cycle. Sound Byte.

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Reporting Tools Analytic Tools Research Software Data Visualization 91

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. If you are building for an enterprise product, you’ll most likely be liaisoning with someone from the sales team.

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User Testing Customer Feedback Customer Experience Product Management 93

Userpilot

DECEMBER 10, 2023

However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. However, it’s not so effective in the enterprise context where the customer isn’t usually the buyer. Efficient growth.

Analytic Tools 103

Analytic Tools Feedback Software Customer Experience Data Visualization 103

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Perhaps you're finding yourself spending time in areas that are new and unexpected and wondering if this is normal.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). For example, when companies say that they want to start selling to enterprises, everybody nods. For example, when companies say that they want to start selling to enterprises, everybody nods.

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Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

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Reporting Tools Software Review Technical Review Weak Development Team 133

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Are you struggling with how to create and communicate your product roadmap? Share what was most useful to you by leaving a review.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Mironov Consulting

AUGUST 23, 2018

I got a lot of good responses from this recent post about the need to frequently talk directly with real customers , especially at B2B/enterprise companies. But most enterprise leadership teams are convinced that they personally understand what customers want. 1) Selling Executive Teams on the Value of Validation.

Customer Experience 110

Customer Experience User Testing Customer Feedback Product Research 110

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One  At the account level, enterprises aren’t excited to migrate or change.  So

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

Mixpanel

FEBRUARY 10, 2021

of Fortune 1000 covered: The number of Fortune 1000 companies that have adopted the product (used by companies selling into large enterprises). B2B SaaS with long adoption cycles), KMs are lagging indicators of work done (e.g. He has also held product leadership roles at Twitter, Google, and Yahoo. In certain cases (e.g.

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. PLG is a name for a very specific methodology — where B2B software is sold from the users up to management and not vice versa. Not all markets want to buy this way.

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Naming User Testing Feedback Software Weak Development Team 131

Modus Create

NOVEMBER 9, 2020

shares our commitment to thought leadership, a core strategic pillar of our organization. is a great tool for enterprises who want to set strategy, capture customer ideas, and overall be prepared going into the build phase of digital product development projects. is yet another notable commercial partner for us.

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Magazine B2B Roadmap Enterprise 96

Fearless Product

JANUARY 5, 2020

Are you a B2B product leader wondering how you can help the sales team achieve their targets while not backing your product team into corner? Contact me on Linkedin, Twitter or at [link] Episode transcripts can be found at Fearless Product Leadership Podcast. SHOULD THE SALES TEAM SELL FEATURES BEFORE THEY EXIST?

Development Team Review 40

Development Team Review Technical Review B2B Feedback Software 40

Fearless Product

JANUARY 5, 2020

Are you a B2B product leader wondering how you can help the sales team achieve their targets while not backing your product team into corner? Contact me on Linkedin, Twitter or at [link] Episode transcripts can be found at Fearless Product Leadership Podcast. SHOULD THE SALES TEAM SELL FEATURES BEFORE THEY EXIST?

Development Team Review 40

Development Team Review Technical Review B2B Feedback Software 40

Fearless Product

JANUARY 5, 2020

Are you a B2B product leader wondering how you can help the sales team achieve their targets while not backing your product team into corner? Contact me on Linkedin, Twitter or at [link] Episode transcripts can be found at Fearless Product Leadership Podcast. SHOULD THE SALES TEAM SELL FEATURES BEFORE THEY EXIST?

Development Team Review 40

Development Team Review Technical Review B2B Feedback Software 40

Mironov Consulting

FEBRUARY 27, 2023

I’ve sat through planning for scores of major B2B migrations, and implemented a half-dozen of my own.  Usually Every new enterprise customer expects 3-5 years of support for whatever they license.  So  Usually the discussion is highly technical: APIs, data transformation, feature ladders.  But

Technical Review 69

Technical Review Customer Experience Software Review Data Visualization 69