The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing 102

User Testing Workshop B2B Leadership 102

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Galina’s largest contributions to the Product Management field.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. On The Margin.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mironov Consulting

FEBRUARY 28, 2024

Said another way, this week’s new “must do” items look like a year’s worth of additions to the roadmap.    My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Different customers need to exchange data with different sources, so we have a roadmap to add 15 new connectors this year. Industrial hardware and enterprise software can both be great business.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Modus Create

NOVEMBER 9, 2020

This partnership strengthens our team’s toolkit for building and executing product-led growth for our clients by incorporating the world’s #1 roadmap software. shares our commitment to thought leadership, a core strategic pillar of our organization. Partner Program as an inaugural member. In addition to a top tier product, Aha!

Magazine 96

Magazine B2B Roadmap Enterprise 96

ProductPlan

JANUARY 7, 2022

Imagine a B2B software company selling a downloadable app that enterprises install on their machines. Add these and other strategic priorities to the product roadmap (or create a standalone digital transformation roadmap ). Example: App maker wants to transition its client-side product to SaaS.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

Mironov Consulting

AUGUST 23, 2018

I got a lot of good responses from this recent post about the need to frequently talk directly with real customers , especially at B2B/enterprise companies. But most enterprise leadership teams are convinced that they personally understand what customers want. 1) Selling Executive Teams on the Value of Validation.

Customer Experience 110

Customer Experience User Testing Customer Feedback Product Research 110

Userpilot

AUGUST 30, 2023

Product management and leadership From the struggle to balance innovation and market fit to maintaining a customer-centric approach to product development and navigating talks with business partners, product leaders face many challenges. Product management and leadership speakers. leadership to uphold your customer-centric focus.

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

Bain Public

JUNE 28, 2019

In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. The most toxic relationships a B2B product manager can have are with sales and marketing. The challenges of enterprise product management. We call it ‘featuritis’.

User Testing 40

User Testing B2B Product Marketing Marketing 40

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Roy Madden

APRIL 4, 2022

By default, Feedly’s AI Feeds will search across the Market Intelligence Bundle, which is a collection of top tier B2B sources including strategy magazines, tech blogs, business magazines, research journals, and trade publications. If needed, refine sources with your own trusted sources.

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

The Product Coalition

MARCH 19, 2023

Even when I created a strategic roadmap, it refined the already existing product and extended it, but it didn’t create a whole new thing. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. But as important as my work was, its boundaries were predefined.

User Testing 141

User Testing Framework B2B Document 141

Gainsight

MAY 4, 2023

In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies. But a few of us saw the potential for Community in B2B and beyond. It was a pretty narrow use case and a nice-to-have at best. Community members need a reason to come back.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. A few years later, in 2012, my company was acquired by SPS Commerce (NASDAQ SPSC), and as part of that acquisition, I joined their leadership team. That was when I became passionate about solving the B2B customer education problem.

Education 40

Education Vision Customer Experience Differentiation 40

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

The Product Bistro

MAY 17, 2016

Regardless of the structure, it will affect much of your strategy and roadmap. Most of my experience is with B2B sales, and mostly of hardware, or hardware/software combinations. One Common Exception – Enterprise Software. Usually the executive team and sales leadership have that responsibility.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Mironov Consulting

JUNE 30, 2017

I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. In fact, we fire enterprise sales folks who don’t close big deals.

Software Developers 96

Software Developers Software Development Reporting Tools Software Review 96

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Amplitude

NOVEMBER 2, 2018

I started in a Technology Leadership Rotational Program at Levi Strauss & Co. After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

The Product Guy

FEBRUARY 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? At what cadence do you do that?

User Testing 94

User Testing Customer Feedback Customer Experience Product Management 94

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals. Design: Product Roadmap.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Coalition

APRIL 17, 2018

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Tweet this ) WHY is our roadmap relationship so complicated? Roadmaps change and evolve frequently. Product roadmaps create a false illusion of future certainty.

Roadmap 68

Roadmap User Testing B2B Feedback Software 68

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184