Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

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Enterprise Customer Feedback Data Visualization User Testing 126

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

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B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s dive in!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

MARCH 6, 2019

How are consumer and enterprise products intrinsically different? Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client.

B2C 60

B2C B2B Customer Experience Enterprise 60

DemandMatrix

FEBRUARY 7, 2020

With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche. Thanks to Technographics !

Enterprise 52

Enterprise B2B User Friction Technology 52

DemandMatrix

JULY 1, 2020

They have developed and are following smart marketing tactics that would help them sustain the impacts. How B2B Marketing got harder with changing global picture? It made countries to declare the lockdown compelling enterprises announce ‘Work from home’ or operate remotely to keep the businesses going.

B2B 52

B2B Events Seminar Webinar 52

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. of the market) are excited about trying products and testing new technology. Software adoption curve. Innovators.

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Feedback Software Research Software User Testing Onboarding KPIs 98

DevelopmentCorporate

NOVEMBER 14, 2021

While many enterprises use pay-per-click advertising, it is expensive and not available to many organizations. Product managers are responsible for understanding market and user problems and translating them into actionable items for product owners and development teams. Product managers should learn SEO to drive B2B SaaS sales.

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B2B Product Management Product Manager Advertising 52

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises. Marketing persona : Illustrates the ideal prospects of a targeted marketing campaign.

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User Testing Research Software Data Visualization Feedback Software 105

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience.

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White Paper Marketing User Testing Customer Experience 118

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

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User Testing Customer Experience Product Management Product Manager 246

Lenny Rachitsky

JANUARY 25, 2024

Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.

Marketing 70

Marketing User Friction User Testing Generative AI 70

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 171

Marketing User Testing B2C Enterprise 171

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Andrew Chen

SEPTEMBER 24, 2018

The consumerization and developerization of B2B. It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., Questions we talk about: What exactly does more bottoms up growth for enterprise look like? a16z Podcast.

Enterprise 76

Enterprise Inbound Advertising B2B 76

People-First Product Leadership

JULY 16, 2024

Product-led growth is a go-to-market strategy reflecting a straight forward product that people can try and buy on their own, without needing sales guidance. Sales-led growth is a go-to-market model where salespeople actively find and pursue potential customers. Let’s start by defining the phrases.

Onboarding KPIs 52

Onboarding KPIs B2C User Testing Data Visualization 52

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. As more enterprises turn digital, this will become a stronger need for them. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. . -- 2013: "We don't do experiments here, Melissa. We are a real business."

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Data Visualization User Testing Research Software Feedback Software 390

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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User Testing Research Software Feedback Software Strategy 78

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. If the customer is a pharmaceutical company, the real value may be related to FDA compliance and shrinking their time to market for new patented drugs. What is Solution Selling? It’s not wrong or bad.

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Product Research Document B2B Demo 130

Product Management Unpacked

SEPTEMBER 29, 2021

I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Brian Nejmeh is the President of INSTEP, Inc.,

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Product Management Product Manager Product Research Healthcare 217

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?    (“We’ll dominate the market for X with industry-best profitability, winning products, highest NPS, 100%+ net renewals, and top employee satisfaction.”)   Did they have sufficient input?

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Product Strategy Strategy Onboarding KPIs Data Visualization 119

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design?

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Data Visualization User Testing Research Software Product Research 73

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

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Research Software Strategy Customer Experience User Testing 98

Product Management University

MARCH 1, 2017

It’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Our solution is optimized for enterprise deployments. Just Say: Our solution was designed for higher performance in large enterprises.

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Marketing Weak Development Team Enterprise B2B 100

Product Innovation Educators

MAY 7, 2018

A new book by O’Reilly Press discusses product management for B2B software applications. It’s titled Building Products for the Enterprise. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment.

B2B 48

B2B Analytic Tools B2C Enterprise 48

The Product Coalition

FEBRUARY 1, 2022

One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so. Product-led growth, on the other hand, is a specific growth model in which the product actually serves as the sales and marketing tool for its own growth.

B2B 163

B2B User Testing Enterprise Demo 163

Product Management University

OCTOBER 6, 2020

For product marketing, it pretty much changes everything. Product led growth is a business model for taking a product-as-a-service (PaaS) or software-as-a-service (SaaS) to market and gaining market share. In B2B, it changes everything about how you build, market, sell and acquire customers.

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B2B Customer Experience Definition Demo 147

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? At some point, the results you expected and even produced in the past aren’t replicating.

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Product Strategy Strategy User Testing Weak Development Team 112

Bain Public

JUNE 28, 2019

In a B2B environment, the sales team often interfaces with buyers. Avoid the Grey Zones - Define the Market. The most toxic relationships a B2B product manager can have are with sales and marketing. Marketing is always going to want you to build things your competition has. We call it ‘featuritis’.

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User Testing B2B Product Marketing Marketing 40

DemandMatrix

MAY 26, 2020

Q2 2020 will go down in the history books as one of the most challenging environments for B2B sales. Firms need to pivot quickly into new markets, messaging, and value propositions. If you employed Account Based Marketing (ABM) and built an Ideal Customer Profile (ICP) in December, you need to rerun the exercise.

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Data Visualization Marketing B2B Healthcare 52