Product Talk

AUGUST 21, 2024

Everyone thinks their company context is unique—whether they’re B2B or B2B2C or some other combination of letters and numbers. For example, if you work on a subscription product (e.g. For example, a team focused on driving end-user engagement would interview end-users week over week.

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User Friction Customer Experience User Testing Product Research 325

UX Planet

JUNE 17, 2025

Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. I always thought that if there were ever a case for intentionally designing a harder-to-use interface, it would be for a B2B web app. But perhaps the most promising opportunities for intentional complexity aren’t in B2B at all.

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Research Software User Testing B2C Weak Development Team 92

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. Get a Userpilot demo to see all of these features in action.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. In many B2B contexts, the end user is not the person who makes the decision to buy the product. Tweet This.

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User Testing Customer Feedback Customer Experience B2C 299

Product Talk

MAY 13, 2020

Examples of business outcomes include: Grow revenue. Let’s focus on revenue as an example. In this example, that would be revenue. For another example, let’s imagine a product team working on a B2C subscription product. Businesses exist to create a financial outcome for their investors. Grow profit. Grow margin.

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Product Research User Testing Customer Experience Feedback Software 360

Product Management University

DECEMBER 2, 2022

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

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B2B Customer Experience User Testing Customer Feedback 130

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. People are uncomfortable holding contradictory views – for example, that in our day to day work, we can be “rockstars”. Make discovery memorable.

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Product Research Data Visualization Product Management Product Manager 329

Product Management University

JANUARY 3, 2023

In this post, we’ll explain how to create a sales demo script, cover some of the questions we frequently hear, and provide an example demo script. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers.

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Demo B2B User Friction Customer Experience 130

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

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Analytic Tools Feedback Software Research Software User Testing 105

Product Management University

MARCH 30, 2023

Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

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Product Talk

MARCH 2, 2022

Interviewing B2B Customers: What You Need to Know. What about B2B customers? ” Most of the time—and especially in a B2B context—you’re not even going to need an incentive. I’ll share a personal example. In a B2B world, that is rarely going to work. I run online courses.

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User Friction Customer Experience User Testing Product Research 321

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

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B2B Analytic Tools Feedback Software Data Visualization 105

The Product Guy

NOVEMBER 9, 2017

To help illustrate the relationship between Themes, Epics, and User Stories and how they can be applied in practice, I’ve included an example of the hierarchy between each item and how they can be written within the context of a fictional spaceship company. Below’s an example of how objectives can be structured: Q1 2017. Ions Engine.

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Framework Agile User Testing Research Software 345

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Have we seen a huge growth in users that have signed up coming from Germany, for example? Then we look at that on the business side too.

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Feedback Software Analytic Tools Research Software Data Visualization 243

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Take Mixpanel, for example.

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Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Here are eight user persona examples to guide you in creating your own detailed personas. User persona example.

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User Testing Research Software Data Visualization Feedback Software 105

Userpilot

JUNE 11, 2024

Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. So, we’ve compiled 20+ examples and templates of customer journey maps to help you get inspired. This example shows a detailed view of a Spotify user’s journey when sharing music with friends and family.

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User Testing Customer Experience Customer Feedback Data Visualization 105

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Here’s the simple way to break it down. The Product Management Maturity Model: 3 Tiers of Customer Value. Tier 1: User Value.

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User Testing Customer Experience Product Management Product Manager 246

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Following the example above, your customers will never ever be 100% indispensable to their customers. Here’s an example. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Product Management Product Manager White Paper Vision 246

Lenny Rachitsky

NOVEMBER 21, 2024

For example, a sales engineer can rapidly spin up applications to showcase how your product works with APIs or other integrations. Listen now on Apple , Spotify , and YouTube. Use AI-powered platforms for quick prototyping. This gives clients and teams tangible demos that can drive faster decisions and align expectations.

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Feedback Software User Testing Demo Engineering 116

Usersnap

DECEMBER 20, 2024

In this blog, were diving into actionable tips, examples, and templates to help you craft release notes that educate, inspire, and drive adoption. Feature Release Template Example 2. Bug Fixes Template Example 3. Product Enhancement or Feature Announcement Template Example 4. Security Update Template Example 5.

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Data Visualization Feedback Software User Testing Customer Feedback 52

Product Talk

FEBRUARY 2, 2022

Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. Ellen shares a specific example about missed messages. This is an example of an assumption map Ellen created with the engineers.

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Product Research User Testing Engineering Testing 306

Lenny Rachitsky

APRIL 6, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. Even the act of noting these examples trains you to recognize effective patterns. She co-founded the live learning platform Maven, backed by First Round and a16z.

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CTO Coach Framework Feedback Software Product Research 121

Userpilot

JULY 10, 2024

For example, a SMART goal for SaaS product marketing could be increasing trial sign-ups by 20% over the next three months. User persona example. For example, content marketing might be excellent for building trust and educating potential customers, while paid marketing can quickly boost visibility and drive immediate traffic.

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Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Here are some examples to guide your choice: Monadic Testing : Best suited when you have a single concept and want to understand its strengths and weaknesses in isolation.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Lenny Rachitsky

OCTOBER 17, 2024

She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Once you understand their motivations, you can align your goals with theirs, making it easier to collaborate.

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Feedback Software Customer Feedback User Testing Customer Experience 76

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. Continuing my example from Step 1: I gather data that provides the number of times the customers are using that feature in a day. Revenue Cohort: $10M+, $1M?—?$10M, 10M, $500k?—?$1M…$10k?—?$100k

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Data Visualization Customer Feedback User Testing Analytic Tools 183

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? Some product differentiation examples to guide your approach include: Userpilot differentiates itself through its comprehensive feature suite. Let’s consider a few examples: 1.

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Differentiation Analytic Tools Research Software Feedback Software 111

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. For example, when I was head of brand management for YouTube video ads, we had three products: search lift, brand lift, and conversion lift.

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User Testing Customer Feedback Product Management Product Manager 253

Product Talk

DECEMBER 7, 2022

If you work on a B2B product, you have both customers and users. For example, if you work on a consumer note-taking app like Notion, you might give away a customized paper journal. For example, most Netflix customers might value three free months of service more than the actual cash value of this offer. Start small.

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User Testing Reporting Tools Customer Experience User Friction 298

The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. Product Hunt is starting to combat AI-generated comments and content — for example, the “Report” button now has the option to flag AI contributions.

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Product Talk

APRIL 9, 2025

With consumer and B2B products, we put a ton of time and energy into our onboarding process. For example, we expect a calendar app to allow us to create new events, edit existing ones, add and remove guests, and so on. Lets continue with our calendar example. Over the next few weeks well explore several examples.

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Product Research Software Review User Testing Technical Review 138

Lenny Rachitsky

OCTOBER 31, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Paragon —Ship every SaaS integration your customers want • Vanta —Automate compliance. Listen now on Apple , Spotify , and YouTube. 38:09 ) Question three: Why does my job feel so frustrating? (

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B2B Framework Leadership Customer Feedback 103

The Product Guy

APRIL 9, 2019

For example, my first iteration focused on the problem statements, targeted customer, technical strategies, pricing strategies, and competitiveness evaluation, which was all excellent content that offered important product context but just not the right place. First Attempt. As expected, I ran into a lot of issues at the start of the process.

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Feedback Software Analytic Tools Technical Advisors Strategy 372

Intercom, Inc.

JUNE 10, 2020

Here are examples of Product Judgment: Roadmapping : When faced with two competing feature ideas, the person with great product judgment can accurately predict which one will be better for customers. For example, at Intercom we build customer communication software. For example, you steer a car with a big giant wheel.

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Research Software Weak Development Team Reporting Tools Customer Communications 291