Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. Here’s an example of an answer I got: To hit quota, we need to prioritize our pipeline. For inbound leads I tailor the question to ask, “What drove you to request a demo?”

Product Research 150

Product Research Outbound Inbound User Testing 150

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

MARCH 24, 2020

Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. For example, you might want to answer frequently asked questions that customers are writing or calling in with, such as: Are you offering product delivery?

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Intercom, Inc.

JUNE 12, 2018

When responding to inbound conversations, you want to focus your time on the customers that matter most to your business. For example, you could choose to make the launcher visible only to VIP customers. What is their business type – B2B or B2C? Keep conversations targeted by customizing who can see your Messenger.

User Testing 174

User Testing Customer Experience Inbound B2C 174

Product Talk

OCTOBER 2, 2024

The campaign the team came up with included reaching out to a list of around 5,000 users from HiveMQ’s free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. For example, our CS team does not want us to reach out to specific customers when there’s an unresolved support issue,” explains Yury.

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

Intercom, Inc.

NOVEMBER 20, 2018

A simple way to access these is to do a LinkedIn search on the job title of the persona, say for example “marketing manager”, where connections = 1st, location = the city you reside in. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Only now is it time to demo!

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MARCH 15, 2022

We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. User persona example. Let’s get started!

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Almost comically narrow.

B2C 120

B2C Customer Experience User Friction User Testing 120

Intercom, Inc.

MAY 10, 2018

With B2B, bottoms-up SaaS companies, even Intercom, there is a lot of viral spread because so many people are busy collaborating with each other. This high-consideration, high-intent signup funnel is similar to the problems fintech companies like Wealthfront might face, or a B2B company facing a long, complicated API integration.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. For example, in SoundAmplifier, they asked the user whether they were using wired or Bluetooth headphones so they could guide them through the appropriate setup process.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. But LB suggested they adopt an inbound round-robin model, even though it wasn’t particularly advantageous for her direct team.

Weak Development Team 123

Weak Development Team Inbound Outbound Management 123

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum. .

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. That’s where software is going in the B2B space and it turns out that was a pretty good decision. They’re created by inbound demand. And our tech has gotten a lot better for bigger companies. Most companies have hybrids.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

JUNE 21, 2018

We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. GDPR is one of those things, for example, (that would have been difficult). Is it transitioning from inbound to outbound sales? We helped Jason Lemkin start SaaStr Annual.

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. For example, we have a space called home that you see here.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Andrew Chen

SEPTEMBER 24, 2018

The consumerization and developerization of B2B. This is just an example showing that companies are adopting software in a completely different way in recent years – we have individual users/developers picking out products that they want to use, and then it eventually spreads inside the organization.

Enterprise 76

Enterprise Inbound Advertising B2B 76

Amplitude

NOVEMBER 12, 2019

For example, when Google Glass first came out, it was certainly not the mass adoption among consumers that they had expected. This leads one to wonder, had Google Glass done better customer profiling ahead of launching the product (selling to the B2B audience versus the B2C audience), would the Google Glass had flopped on its initial debut?

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. If you’re in the B2B space, you know the importance of success stories. For example, if you write a guide on “podcast marketing,” it would make sense to reach out to other blogs that have mentioned that phrase in their body. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. Finally, while MLG businesses may start generating revenue earlier in the customer journey, the sales cycle tends to take longe r, especially in the context of enterprise-level B2B software.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

APRIL 9, 2020

There’s also a lot of positive feedback from companies around how Intercom is allowing them to support their customers at this time when they can’t meet them face to face, and how they’re using our different features to support large inbound volumes. Our Resolution Bot technology is an example. Bobby: Yeah.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

APRIL 25, 2024

For example, observational studies allow you to see how consumers interact with your product. Real-life examples of successful market research Real-life examples of market research in the SaaS industry often showcase innovative approaches to understanding customer needs and product-market fit. Each method has its benefits.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Intercom, Inc.

JANUARY 31, 2019

Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. And it’s not contrast by me simply telling you about it, but it’s me using examples. Let’s use Box as an example: Box for many people is about syncing and sharing file storage.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Brian Balfour

JULY 18, 2017

The two most important elements of your model are: How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product Coalition

APRIL 14, 2020

Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. An example of outsourcing lead generation without context, leading to poor quality leads and spams.

Banking 78

Banking User Testing Research Software Customer Experience 78

Userpilot

JULY 19, 2021

A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. For example, a customer engagement platform helps you to: Deploy onboarding flows when a new user signs up. Here are some examples: Do you need to automate email? Example of integrations.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

JANUARY 24, 2019

If it’s already a crowded category, for example, we’d likely not be extending an offer to a startup in that space. Our current cohort, for example, is FinServ, FinTech and InsureTech. On the enterprise side or on the B2B side, we think about implementation, and we need to move that out of the way.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Mixpanel

FEBRUARY 23, 2021

In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” For example, we often see B2B SaaS companies that have perhaps a dozen paying customers but those customers have several hundred underlying users of the SaaS product. Egan Montgomery Director of Go-to-Market, High Alpha.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

I Wonder The Value

JANUARY 4, 2017

Workload Example Graphic design, copywriting, content writing, email marketing, web marketing, SEO, ASO, PPC, advertisement, automation, cold calling, event, public relations, partnership, marketing research and etc. To understand those categories helps you to understand right marketing resources.

Marketing 40

Marketing Inbound Advertising B2B 40

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Here’s a micro survey example by Usersnap.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 21, 2024

Some essential tools for retention specialists include Userpilot for user journey optimization, ClientSuccess for B2B customer success management, and ChurnZero for churn prediction and customer health scoring. Looking to enhance your customer retention efforts?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 20, 2023

One example would be to ask it for a picture of a cat in an astronaut suit drawn in the style of Salvador Dali (DALL · E’s namesake). The tool primarily focuses on B2B emails that you can generate with a single click. Source: Magic Sales Bot.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

JULY 1, 2024

For example, observational studies allow you to see how consumers interact with your product. Real-life examples of successful market research Real-life examples of market research in the SaaS industry often showcase innovative approaches to understanding customer needs and product-market fit. Each method has its benefits.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

MARCH 29, 2022

into B2B software. A good example of this is something like Superhuman, the next-generation email tool. Linear is another example of this, a ticketing and project management solution designed to remove all of the work as possible out of the UI. We had an inbound sales team as well, basically quite a few groups.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118