Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Product Talk

MAY 15, 2024

Committing to continuous discovery means changing the way your product team operates. We hope that today’s Product in Practice will change your mind. Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Product Talk

SEPTEMBER 4, 2024

Working as a product trio can be a major transformation. Making the shift to product trios involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. – Tweet This The product team at Botify knows this all too well. What works well?

Product Research 263

Product Research Onboarding KPIs CTO Coach Research Software 263

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. Creating a user persona can be hard sometimes.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

AUGUST 6, 2024

We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Monitor metrics like NPS , product rating, and referral rate.

Feedback Software 103

Feedback Software Analytic Tools Onboarding KPIs Data Visualization 103

Userpilot

FEBRUARY 27, 2023

User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Customer Feedback 105

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. But despite how relevant the topic still is, we’re not just here to talk about the ideal onboarding experience.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Mind the Product

SEPTEMBER 17, 2018

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product.

Customer Experience 155

Customer Experience User Testing Customer Feedback Onboarding KPIs 155

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

OCTOBER 1, 2022

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Successful software adoption makes it possible to retain users, increase product stickiness , and grow your SaaS. Use onboarding checklists to drive users to the activation point as fast as possible.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. Micro-segmentation is specific to the actual customers using your product, not their business as a whole. Let’s get started!

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Userpilot

MAY 30, 2024

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Userpilot

MAY 7, 2024

We handpicked a few of the best SaaS walkthrough examples and explained what made them great. TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Walkthroughs help to: Improve user onboarding. Reduce friction for new features.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. How to track customer experience metrics. 15 B2B customer experience best practices that drive business growth.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

MARCH 30, 2025

If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. For example, Slacks mobile app allows you to balance your work with the desktop version.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Userpilot

MAY 30, 2025

Chargezoom , a B2B invoicing platform, struggled to keep up with its ever-increasing customer base. To solve this, Chargezooms team leveraged Userpilots in-app engagement features to not only increase the efficiency of their process but to reduce churn by half while still growing the customer base. Email-only communication.

Feedback Software 65

Feedback Software Analytic Tools Onboarding KPIs User Testing 65

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. To this end we’ll be broadening our scope in future episodes, to look at the various intersections that a product team meets in a typical SaaS organisation.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

JUNE 20, 2023

Learning to reduce customer onboarding time will impact your business in no small way. Your new users will experience the product quickly, and your adoption and retention rates will go up. But what exactly is an onboarding time, and how do you improve it for your SaaS? What is customer onboarding time?

Customer Experience 98

Customer Experience Onboarding KPIs Analytic Tools Feedback Software 98

Lenny Rachitsky

APRIL 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Everyone gets excited about launching new features, but in my experience, most of a company’s growth comes from the less glamorous stuff: incremental and consistent optimization of the core product.

Onboarding KPIs 130

Onboarding KPIs Customer Experience Analytic Tools Data Visualization 130

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. 4 benefits of account-based marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Youll also see how Userpilots all-in-one localization, onboarding, and analytics features make the process easier.

Analytic Tools 65

Analytic Tools Feedback Software Research Software Data Visualization 65

Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. Business equations don’t cover every important metric.

User Testing 140

User Testing B2C Feedback Software Outbound 140

Lenny Rachitsky

SEPTEMBER 3, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. He spent the past decade as a VC and product leader helping world-class companies like Faire, Quizlet, and Ibotta accelerate their growth. This makes products less sticky and retention more difficult.

User Testing 134

User Testing Feedback Software Framework Onboarding KPIs 134

Userpilot

JANUARY 17, 2023

To help you, we have put together this article with different types of friction, and practical steps to create seamless customer experiences and drive product growth. Create personalized onboarding flows — use welcome surveys to collect user data to help with proper segmentation and personalization.

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is your product about? Tell readers all about your product range.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JUNE 27, 2024

You will also discover onboarding strategies to boost the activation rate and learn how Userpilot can help you with that! Learn more about industry benchmarks in our latest SaaS Product Metrics Report. TL;DR The activation rate measures how many users reach the activation stage and experience product value.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 105

Userpilot

APRIL 23, 2023

Event-based analytics allows product teams to gain insights into how customers are using their products. You can identify patterns and trends by tracking user behavior, leading to more informed decision-making about product development and marketing strategies. Why is event-based analytics important for SaaS businesses?

Data Visualization 96

Data Visualization Analytic Tools Reporting Tools Events 96