Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. So let’s say Joe works for Pfizer.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. This refers to notifications directly on the platform, with a bell icon in the upper right corner. Now we’re ready to share our experience and the discoveries we’ve made on this journey.

Customer Experience 147

Customer Experience B2B Reporting Tools ChatGPT 147

UX Planet

OCTOBER 28, 2024

As a result, if digital product sales aren’t driven by user experience — which is often the case in B2B software — an organisation can easily function without product designers. As a bonus — start documenting key UI patterns, e.g. where a toast message should appear etc. Designers have designed themselves out of the equation.

Research Software 94

Research Software Analytic Tools Data Visualization Web Developers 94

Userpilot

MARCH 30, 2025

Use referrals to encourage users to refer your app to others. To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. But in most B2B products this is not the case.

B2C 60

B2C B2B Feedback Software User Testing 60

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Product Talk

SEPTEMBER 4, 2024

Botify is a B2B SaaS company that helps large websites drive sustainable and profitable growth through organic search optimization. Claire continues, “For the first time, we really only communicated in the Slack feature channels, without any direct messages.

Product Research 262

Product Research Onboarding KPIs CTO Coach Research Software 262

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. A SaaS Customer Journey Map refers to the path a customer takes from the moment they discover your product till they become paid users. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase). Social sharing.

Feedback Software 75

Feedback Software Customer Feedback B2B Customer Experience 75

Userpilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. As per First Page Sage , Among the B2B companies, the average customer acquisition cost is $536.

Customer Experience 96

Customer Experience User Friction Customer Feedback Onboarding KPIs 96

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different. This is very true.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. Decide on your key messaging.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

FEBRUARY 19, 2024

In contrast, the exit rate refers to the percentage of users stopping their journey on a particular page. A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. Here are a few: For websites, the average conversion rate for B2B SaaS businesses ranges from 0.9 How to reduce it.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs User Testing 105

Pragmatic Marketing

JANUARY 13, 2020

Many B2B solution providers unintentionally (and unknowingly) complicate the sales process for their prospective customers. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want to be presented with similar opportunities in a B2B context.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Many B2B solution providers unintentionally (and unknowingly) complicate the sales process for their prospective customers. As Meagan Headley points out in another Pragmatic blog post , more than 75% of B2B buyers rely on demos during the sales process. They want to be presented with similar opportunities in a B2B context.

Research Software 91

Research Software User Testing B2B Software Review 91

UX Planet

JUNE 1, 2025

UserInterviews suggests these conversations often reveal more authentic and effective marketing messages than those developed internally User Interviews, 2023. References: AMPLITUDE. The True ROI of UX: B2B Redesign Case Studies. The following framework provides a practical roadmap for this implementation: 4.1 BAYMARD INSTITUTE.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Engage customers with in-product messaging.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

SEPTEMBER 10, 2022

Involuntary churn is sometimes referred to as passive churn or delinquent churn. The churn rate for B2B and B2C companies is almost the same, with the former having a slightly higher involuntary churn figure. The voluntary churn rate for B2B companies is 3.50%. Use in-app pre-dunning messages. Is it worth worrying about?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Intercom, Inc.

AUGUST 20, 2020

Again, with language and with millennials communicating and how most of our communication was being done through text messaging, it’s very different from how our parents and our grandparents grew up socializing. Things are changing so fast, and I feel that most people are not sensitive to how fast those things are changing.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Userpilot

JULY 13, 2023

TL; DR The company’s growth rate refers to the measurement of variables that indicate a company’s growth over time. The best tactics to drive business growth include: Personalize the customer experiences by tailoring in-app messages , recommendations, and offers to increase conversion rates.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

OCTOBER 4, 2022

The AARRR framework is important for B2B SaaS because it helps you nail down strategies to optimize every stage of the funnel starting from user signs, while also informing you of leaks in your funnel where conversion rates are low. Viral loops promote word-of-mouth marketing by getting existing users to refer your product to their network.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Intercom, Inc.

JANUARY 10, 2019

I’m joined once again by Paul Adams (VP of Product) and Emmet Connolly (Director of Product Design) for a conversation that covers everything from bots and automation to the state of messaging. Short on time? Here are five quick takeaways: Bots are finally coming of age. That’s a very clear sort of value prop.

User Testing 143

User Testing Banking Customer Experience Technical Review 143

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. by using case studies, or examples from references with ROI).

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

Userpilot

SEPTEMBER 5, 2024

Not specifically tailored for B2B/SaaS. ” You can then label the specific events you’re interested in and collect more data to perform actions like customer segmentation , event-based analytics , contextual messaging, and so on. The same is true for limited-time in-app messages and offers. Lack of in-depth segmentation.

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software User Testing 103

Userpilot

JULY 10, 2024

Use in-app messages to announce new features and updates, enhancing user engagement and encouraging plan upgrades. These personas will help you tailor your marketing efforts to meet each group’s specific needs and preferences – ensuring your messages resonate and drive engagement. User persona example.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. The messaging and ad testing process typically begins with creating multiple ad variations.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

AUGUST 6, 2024

5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Referral : This final stage creates a growth loop by incentivizing users to leave good reviews and refer your product to others. Track NPS code-free with Userpilot.

Feedback Software 103

Feedback Software Analytic Tools Onboarding KPIs Data Visualization 103

Intercom, Inc.

JANUARY 20, 2022

Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. We’ve done interviews. ” It was like, “Oh, thank you.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. Refer your product to their network. Use emotional design and messaging to develop brand consistency. In short, “lovable” companies are the kind of business you want to work with, buy from, and refer to your friends—which results in more returns.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

JUNE 28, 2023

TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps. In-app marketing , aka in-product marketing, is any message or marketing campaign displayed inside the app and designed to make users take specific action steps.

Feedback Software 98

Feedback Software Analytic Tools User Testing Customer Feedback 98

Userpilot

JULY 19, 2021

Send a personalized in-app welcome message when a new user signs up. In addition, the same research shows that companies that successfully engage their B2B customers achieve 63% lower churn, 55% higher share of wallet, and 50% higher productivity. It allows you to deliver the right message to the right group at the right time.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

MARCH 14, 2023

TL;DR Data segmentation refers to the categorization of data based on set criteria to help your marketing/sales team make better decisions. Its benefits include: It helps you personalize the customer journey by making it possible to deliver relevant messaging to each user, improving overall customer satisfaction.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Andrew Chen

AUGUST 8, 2022

It’s said that the first documented referral program was created by Julius Caesar, who in 55 BC would paid his soldiers 300 sestertii (something like a third of their annual pay) to refer a friend to join the army. When do you ask the user to refer? Why do you refer? What’s the message? All of them?

User Testing 94

User Testing Customer Experience Onboarding KPIs Technical Cofounder 94

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Company: B2B SaaS with 11-50 employees. Interested? Job title: UX Designer.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98