Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. B2B versus B2C).

Startups 124

Startups Feedback Software Onboarding KPIs Customer Experience 124

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. So let’s say Joe works for Pfizer.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” Customer messaging tool OneSignal can create pop-ups like this one that prompt users to participate in an interview.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. Ten years later, there’s still a sense that startups can simply develop a product, lean back, and let the software do all the work. Self-serve software is great, but startups need humans, especially for sales, support and success.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Andrew Chen

JULY 10, 2018

The current generation of marketplace startups has been incredibly successful. We look at a lot of marketplace startups at Andreessen Horowitz @a16z – and we fund a lot of them! Gives a sense on why B2B marketplaces often don’t work: [link]. Airbnb, Lime, Uber, Lyft, Instacart, etc. More ideas/thoughts welcome!

Startups 110

Startups Onboarding KPIs Customer Experience Systems Review 110

Userpilot

DECEMBER 31, 2024

Why consider Chameleon as a Userpilot competitor Interactive features: Offers unique engagement elements like snoozeable messages and fun animations (e.g., UserGuiding UserGuiding is an affordable, entry-level tool for startups. Chameleons flow builder. party emojis). Chameleon vs. Userpilot. UserGuiding dashboard.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. Now we’re ready to share our experience and the discoveries we’ve made on this journey. All translations on Nitro are executed by professional native-speaking linguists.

Customer Experience 147

Customer Experience B2B ChatGPT Reporting Tools 147

Product Management Unpacked

SEPTEMBER 24, 2021

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. Most of my experience has been with startups, so I wanted to work for a large company and see how that is different from a startup experience,” he said. I felt PayPal would be a great choice.”.

Software Engineering 195

Software Engineering Analytic Tools Engineering Data Visualization 195

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 108

Startups User Testing Product Management Product Manager 108

The Product Coalition

APRIL 14, 2023

I’ve been at a startup where we knew there was a real problem, built plenty of features to address the problem, and no one works at that startup today. This is true in consumer and B2B product-led businesses. As a result, we’re seeing the most successful B2B companies of the past decade using motive-based strategies to succeed.

User Testing 174

User Testing Feedback Software Analytic Tools Customer Feedback 174

Product Management Lessons from the Trenches

SEPTEMBER 19, 2018

It gets sent every day to the users that are in the segment (no user receives the message twice). The message contains our Calendly link to schedule a 15 min call and includes a bit of motivation in the form of a $5 Amazon gift card. Reaching enterprise B2B users may require you to expose a message in your app/on your site.

User Testing 170

User Testing Customer Experience Customer Feedback Feedback Software 170

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Des: Right.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Product Talk

FEBRUARY 8, 2023

Mohamed Aboshihata is the Head of Product at MediaZilla, a startup that enables studios to package, distribute, and sell event videos. Benedikte Holm is currently the CPO at Findable, a startup working to make facility management more sustainable by digitizing building documentation.

Research Software 265

Research Software Feedback Software Analytic Tools Customer Communications 265

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. We’ve done interviews.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Product Management University

AUGUST 13, 2019

Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B. In B2B, product marketing’s job is to create and communicate value in the context of the buyers’ business.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

B2C 112

B2C Customer Experience User Friction User Testing 112

Intercom, Inc.

APRIL 11, 2019

Startup marketing is tough. In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. billion dollar valuation. Overcommunicate. Overcommunicate.”.

Marketing 162

Marketing Weak Development Team Startups Advertising 162

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. I started a few companies, one of which we sold. I see that a lot.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

The Product Coalition

APRIL 27, 2019

Companies that have found success with a B2B business app are those companies who have a clear understanding of their requirements and how the app will improve the quality of their services. Are Your Competitors Using a B2B app? Mobile apps have made several business processes extremely easy and less time-consuming.

B2B 66

B2B Reporting Tools User Testing Customer Feedback 66

Product Talk

DECEMBER 18, 2024

I remember working at a startup where we were striving to get to nightly builds so that we could ship software every day. It’s great for recruiting end users of B2B products. It’s not great for buyers or decision makers of B2B products. Your messages are not specific enough. I think that was in 2004.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Responsibilities.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Sachin Rekhi

FEBRUARY 16, 2020

For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals. These were painstakingly thorough with tables full of dialog copy, error messages, and more. I started my career in product management at Microsoft, where I often wrote 30-page specs for a single feature.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

MARCH 2, 2022

Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies.

User Testing 158

User Testing Customer Feedback Customer Experience Research Software 158

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. But in most B2B products this is not the case.

B2C 60

B2C B2B Feedback Software User Testing 60

Lenny Rachitsky

JUNE 18, 2024

As someone who’s always worked on product-oriented growth, I’ve never had a chance to understand the logic behind advertising out in the real world, and what kind of impact startups see from these levers. ” is one of the most common questions I get from B2B SaaS founders and go-to-market leaders.

Advertising 114

Advertising B2B Customer Experience Software Engineering 114

Product Innovation Educators

AUGUST 14, 2023

You just need to be repeating those same messages. Founders of early-stage startups ask questions like, “When should I hire my first product manager? I usually recommend that startups hire a relatively junior product manager initially. Do you have a combination of B2B people, B2C people, and marketplace people?

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Userpilot

AUGUST 23, 2024

Popularly known as the Product-Led Geek, Ben Williams has spent over 20 years as an executive, helping startup founders and product leaders succeed. Top picks from Ben Williams newsletter Every Tuesday, Ben shares insights on scaling B2B software companies using product-led growth and product-led sales techniques to over 7,500 subscribers.

Webinar 104

Webinar Onboarding KPIs Data Visualization Customer Experience 104

Intercom, Inc.

MARCH 8, 2018

Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. We’re essentially helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. That’s not the case. How are they performing?

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

NOVEMBER 21, 2019

This is season two of Scale , Intercom’s podcast series on moving from startup to scale-up. Based on this understanding, Sprout Social has been able to trigger the right messages to the right customers at the right time. Marketing and sales must be closely aligned because B2B customers have become harder to win.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

AUGUST 31, 2022

In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels. Settle in as we dive into the three main takeaways from this discussion.

Customer Experience 118

Customer Experience Branding Messaging Startups 118