Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

JULY 28, 2020

45%, for B2B products it is 25%?—?55%, The low bounce rate directly indicates how important is the problem you are trying to solve and how great your product messaging is. Users can bounce because of multiple reasons such as poor design or poor content and/or product messaging. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 147

User Testing Product Research Product Marketing Testing 147

The Product Guy

JUNE 18, 2020

Plugging in: how to generate insights Analysis: how to prioritize and understand feedback Communication: how to synthesize information Test/Build/etc & then repeat. Have a good understanding of what problem we solving | who benefits from that solution | how do we express that (marketing messaging) . The feedback loop process is.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

DECEMBER 31, 2024

A/B and multivariate testing for optimizing user experiences. A/B testing limitations: While it offers basic A/B testing , Userpilot provides additional types of product experiments, such as multivariate testing Appcues vs. Userpilot. Variety of UI patterns to engage users, including modals , tooltips , and slideouts.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. As a company grows, the message gets fractured.

Engineering 177

Engineering Marketing B2C B2B 177

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. So let’s say Joe works for Pfizer.

Analytic Tools 223

Analytic Tools Feedback Software Research Software Reporting Tools 223

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 105

B2B Analytic Tools Feedback Software User Testing 105

Product Talk

DECEMBER 18, 2024

We can actually test our designs. Assumption Tests Help Us Discover the Right Solutions This is where our second small research activity is going to come into play. We’re going to test, does this solution address the target opportunity? It’s great for recruiting end users of B2B products.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Product Innovation Educators

FEBRUARY 20, 2023

User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. Segment the market by: Demographics (or firmographics for B2B). A great example is the iPod’s messaging—”a thousand songs in your pocket.” Target customer 2.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” Customer messaging tool OneSignal can create pop-ups like this one that prompt users to participate in an interview.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Product Talk

APRIL 9, 2025

With consumer and B2B products, we put a ton of time and energy into our onboarding process. The easiest way to fix this is to test your documentation with real customers. The best teams write and test their documentation before they write any code. You want customers to get value from your product as quickly as possible.

Product Research 137

Product Research Software Review User Testing Technical Review 137

Userpilot

JUNE 27, 2024

There are so many multivariate testing tools available that it can be difficult to choose the right one. TL;DR Multivariate testing is a technique for experimenting with multiple variations of different elements on the same page to determine which combination yields the best results. Leanplum – Best for mobile A/b testing.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools User Testing 105

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. B2B launches are very much a cross-functional effort. This is largely because of the challenges that are inherent in B2B.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction.

Feedback Software 277

Feedback Software Customer Experience User Testing Data Visualization 277

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Lenny Rachitsky

JANUARY 19, 2025

Brought to you by: • Sinch —Build messaging, email, and calling into your product • Vanta —Automate compliance. Don’t get paralyzed by testing everything. Test advisors before committing—do a workshop to see how they add value before making a long-term hire. Your problems aren’t unique.

User Testing 82

User Testing Product Research Customer Experience Framework 82

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Product Innovation Educators

SEPTEMBER 2, 2024

These methods are particularly useful in later stages of product development when you need to test specific concepts or refine your ideas. For instance, researching a new B2B software product might involve in-depth interviews with IT decision-makers, while a consumer snack food might rely more heavily on taste tests and quantitative surveys.

User Testing 280

User Testing Product Research Market Research Research Software 280

Indicative

OCTOBER 1, 2020

For example, Gallup found that companies that successfully engage their B2B customers realize 63% lower customer attrition and a 55% higher share of wallet. A customer isn’t going to interact with company messaging they don’t need or want. A/B Testing Tells You What You’re Doing Wrong (and Right!). Behavior-Triggered Actions.

User Testing 141

User Testing Data Visualization Customer Feedback Customer Experience 141

Intercom, Inc.

MARCH 5, 2018

Here are three simple, tested, but often overlooked live chat time-savers we’ve uncovered: 1. Maybe you only sell to B2B SaaS companies under 200 employees. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Be selective. Set proper expectations.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Userpilot

OCTOBER 1, 2022

A/B test your in-app experiences to find opportunities for improvement and optimize adoption. of the market) are excited about trying products and testing new technology. Limited usage of the product as a test. For example, here’s how Mailchimp celebrates when you schedule your first campaign: Gamified message on Mailchimp.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Product Management Lessons from the Trenches

SEPTEMBER 19, 2018

It gets sent every day to the users that are in the segment (no user receives the message twice). The message contains our Calendly link to schedule a 15 min call and includes a bit of motivation in the form of a $5 Amazon gift card. Reaching enterprise B2B users may require you to expose a message in your app/on your site.

User Testing 170

User Testing Customer Experience Customer Feedback Feedback Software 170

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Product Talk

JULY 12, 2017

They interview customers , run usability tests, and conduct A/B tests. Hypothesis Testing. She is working on an enterprise B2B product. And you can use the other half to test a couple prototypes. Because Frank’s team already had designs, they just started by prototype testing their concept designs.

Product Research 269

Product Research User Testing Data Visualization Research Software 269

Sachin Rekhi

FEBRUARY 16, 2020

For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals. These were painstakingly thorough with tables full of dialog copy, error messages, and more. They also design and report on A/B tests as well as conduct ad-hoc analyses to investigate certain user behavior.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Mind the Product

OCTOBER 25, 2016

If these survey results are even partly reflective of the broader set of product professionals (especially in the B2B space), then we all live in a marketplace full of sub-optimal products. Whenever you find yourself debating feature prioritization with colleagues, be the person who says, “Let’s test this.”

User Testing 187

User Testing Product Research Feedback Software Product Manager 187

Intercom, Inc.

MAY 24, 2018

We believed that everything we were doing was a test or an experiment. We believed that everything we were doing was a test or an experiment, even selling a new use case, for example. If they’re a B2B company, it might be a very small number they’re using to make a large decision. Matt: Correct. I see that a lot.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

The Product Coalition

APRIL 27, 2019

Companies that have found success with a B2B business app are those companies who have a clear understanding of their requirements and how the app will improve the quality of their services. Are Your Competitors Using a B2B app? Mobile apps have made several business processes extremely easy and less time-consuming.

B2B 64

B2B Reporting Tools User Testing Customer Feedback 64

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Think of it as your compass for navigating the world of B2B research. Who are the users in B2B By definition, we talk about B2B when we see a transaction between two businesses.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

UX Planet

MARCH 3, 2025

The evidence leans toward continuous A/B testing and fast loading times (under 3 seconds on mobile) to enhance user experience and conversions. For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder. Whats Next?

User Testing 59

User Testing Research Software Data Visualization Reporting Tools 59

Userpilot

OCTOBER 16, 2022

Some forms of feedback include one-on-one interviews, surveys, usability tests, and reviews on 3rd party websites. And by proactive, we mean well in advance and using multiple channels such as social media, in-app messaging , websites, and other channels. Create in-app feedback surveys code-free with Userpilot.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Product Talk

FEBRUARY 8, 2023

Dan Clem is the Senior Product Manager at Zonar Systems, a B2B company that provides hardware and software solutions for commercial vehicle fleet operators. He adds that Great Question has quickly become their tool of choice for most research studies, given the fantastic combination of recruiting, testing, and data repository capabilities. “It

Research Software 260

Research Software Feedback Software Analytic Tools Customer Communications 260

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238