Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Let’s bid on that, and as sign just a few folks from core development if we win.”).

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Talk

APRIL 21, 2021

Welcome to JEDI Training for Continuous Discovery Teams. I’ve had the luxury of working with teams all over the world, and I teach them a structured and sustainable approach to continuous discovery. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world.

Product Research 326

Product Research User Testing Research Software Analytic Tools 326

Product Innovation Educators

JULY 17, 2023

Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. Show the customer something in the first three weeks of development and repeat every four weeks. ” – Bob Cooper Thanks!

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

Mironov Consulting

JANUARY 17, 2021

Half of the calls I get from CEOs include requests for Product Management to boost productivity in Engineering (aka Development aka Makers). This reflects confusion about what product managers do (and how we really add value), and often poor role definition where product managers are also project/program managers or engineering leads.

Weak Development Team 134

Weak Development Team Research Software Reporting Tools Development 134

Intercom, Inc.

DECEMBER 12, 2018

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Melissa Perri

APRIL 20, 2017

What does an effective sales team look like at a product-led organization? “Sales already promised it.” I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. The sales team. The results? So what happened here? How did we get here?

Feedback Software 204

Feedback Software User Testing Customer Experience Weak Development Team 204

Product Innovation Educators

JUNE 7, 2021

Her name is Christina Wodtke, and she is a lecturer at Stanford, sharing insight into human innovation and high-performing teams. 13:27] What are the steps for putting OKRs into practice in a product team? Start using OKRs with a high-performing product team. She has designed products with LinkedIn, Zynga, Yahoo!

Books 220

Books User Testing Magazine Weak Development Team 220

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. This year has been particularly exciting for us: we were able, after five and a half years of negotiation, to purchase Close.com as our new home and domain name, so we went through a rebrand from Close.io

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? We provide data for modern sales and marketing teams across all the products they already use.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

Product Management University

NOVEMBER 17, 2022

Getting product teams to “consistently” operate with this mentality…still a challenge! Next move…sprinkle in industry specific features (20%) on a cross-industry (80%) platform to form out-of-the-box solutions for the named vertical segments. Agile development is simply a methodology for building software.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Mind the Product

DECEMBER 5, 2019

In B2B companies, value should ultimately generate profit (get new customers, upsell to current customers, or avoid churn), and it ends up in an equation like this. In fact, some methods are pretty poor. Some product managers make poor decisions because they don’t have the right skills. My name is Jacob.

User Testing 171

User Testing Product Research Customer Experience Weak Development Team 171

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, the challenges of becoming a learning organization can only be handled effectively by self-organizing teams. Their collaboration will lead over time to a ‘team of teams’ structure. There seems to be a belief?

Agile 195

Agile Startups Technical Review Software Review 195

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Messages that Matter

AUGUST 26, 2024

It is the key to getting partners to embrace and amplify your B2B software product messaging. Start the message creation process by selecting two or three of your most engaged channel partners to a team to do the work plus your best partner manager. They can tell you the truth about product strengths and weaknesses.

Messaging 40

Messaging Product Research Weak Development Team User Testing 40

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. High churn may signal poor cultural or linguistic alignment. Everyone enjoys using mobile apps in their native language.

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Given our limited resources, we shifted our business development focus to emphasize these companies. Our beliefs about them have mostly held up, except the big one of them being our primary customers.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

The Product Coalition

OCTOBER 18, 2020

On your way there, there are many potential weak links that can prevent it from happening. It doesn’t involve heavy development and brings everyone relevant to the discussion early. for example, simplifying the registration process in B2C or better lead qualification in B2B. Here is how product strategy helps you overcome them.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

The Product Coalition

DECEMBER 8, 2018

The Basics Put simply, a roadmap is a living document that shows how you plan to develop your product. So it seems the vast majority of SaaS companies only allow team members to view the roadmap, even if most employees don’t actually use it. Enabling your internal teams to access and use the roadmap should be the minimum.

Feedback Software 77

Feedback Software Research Software B2B Roadmap 77

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? The key thing here is that Slack is a simple product solving a simple, well-defined, and well-understood problem for a user who has needs which are very similar to the personal needs of the design and development team.

B2C 60

B2C B2B User Testing Feedback Software 60

Userpilot

MAY 1, 2024

With a self-named newsletter and podcast, Lenny is a widely followed product expert. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Understand Customer Needs and Optimize the Product Development Process : Concept testing lets you pinpoint exactly what features resonate with your audience.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Coalition

APRIL 11, 2018

To paraphrase: Your goal shouldn’t be to hire Product Managers, your goal should be to hire someone that helps your team ship value at a higher rate. And in order to do that, you need to someone who is complementary and compatible with your existing team and with the game you are playing as a company, at the stage your product is at.

Weak Development Team 124

Weak Development Team Product Management Product Manager Analytic Tools 124

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. Long Sales Cycles, Weak Attribution, Few Data Points. What’s Enterprise?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

MARCH 30, 2025

However, there are good and bad ways to approach this tactic. One standout example of a B2B SaaS company excelling at social media is Gong. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. TikTok for younger audiences, LinkedIn for B2B decision-makers). Offer commission-based incentives.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

The Product Coalition

JULY 8, 2020

Paul is a product manager running an 8-people product team for a B2B web application in Seattle. Paul reads data through beautiful charts but Paul has a very hard time predicting what to develop next just by looking at past datasets. However, there are a couple of issues for any product-oriented professional will quickly notice.

Feedback Software 117

Feedback Software User Testing Customer Feedback Data Visualization 117

The Product Coalition

NOVEMBER 30, 2022

But many, many products are developed without knowing from the start that people want the solution, or even care about the problem. Jobs To Be Done has given us a better way to approach customer development. Teams who implement JTBD often come back with “ Problems To Be Solved.” This applies doubly when we’re talking about B2B.

User Testing 158

User Testing Product Research Research Software Customer Experience 158

Intercom, Inc.

MAY 12, 2020

And perhaps more importantly, how can you develop it? There’s only really one way to develop product judgment and that’s through direct interaction with your customers. Create a safe environment for sound product judgment to develop by ensuring feedback is immediate, clear and concrete. ” What is it?

User Testing 173

User Testing Customer Experience Product Research Customer Feedback 173

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Think of it as your compass for navigating the world of B2B research. Who are the users in B2B By definition, we talk about B2B when we see a transaction between two businesses.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

The Product Coalition

DECEMBER 4, 2023

An economic downturn, a war — you name it. In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. You start spending a lot on marketing and bring in salespeople if you are in B2B (even if you go with product-led growth you would need salespeople, but maybe at a later stage).

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

The Product Coalition

DECEMBER 19, 2019

Three metrics of customer experience management Customer experience management: course of action How to develop a customer experience management strategy: the best practices Dividing your customers and conquering their emotions may sound like a sinister plan for world domination, but it isn’t. whose area of responsibility is that?

Customer Experience 94

Customer Experience User Testing Customer Feedback Weak Development Team 94

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. The easiest way to do that? Tell a compelling story. It didn’t exist 15 years ago.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171