The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Refer image 2. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

Startups 157

Startups Strategy Technical Review B2B 157

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Management Unpacked

SEPTEMBER 29, 2021

In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Establishing and cultivating product-market fit across product category stages – early market, growth, scale and maturity – are important parts of a product manager’s job.

Product Management 217

Product Management Product Manager Product Research Management 217

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Product Innovation Educators

MARCH 25, 2019

I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. There’s always a product marketing person or a director of marketing involved. It’s usually marketing or an events manager.

Presentation 185

Presentation Events User Testing User Friction 185

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Normally I encourage teams to construct a product strategy around a series of product-market fits. Why are Product Vision and Product Strategy so important?

Vision 149

Vision Strategy User Testing White Paper 149

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? moment”: By using your analytics tools to study the in-app behavior of your most successful customers (eg longest-serving, highest spending, those who have referred most new customers, etc). Identify your “Aha!

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Intercom, Inc.

OCTOBER 29, 2019

Compatible segmentations for Sales, Marketing, Product, and Engineering, for shared reference points. Product behavior: This refers to classifying customers by how they use your product or service in terms of frequency, inputs (e.g. Permission to have subsets and overlays, for complete context.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60

B2C B2B Feedback Software User Testing 60

The Product HQ

JULY 1, 2024

Looking to know the average B2B product manager’s salary? According to Glassdoor, the average B2B product manager salary in the US is $161,935 , with the average product manager salary range being between $100,000 and $267,000. In this article, we dive deeper into the average product salaries of B2B PMs.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

Product Management University

JULY 31, 2023

If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company. In B2B software and technology companies, that’s usually the case whereas in other industries these titles vary in their responsibilities. Sales quotas? Blaming losses on a bad demo?

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I’ve learned first-hand many of the product mistakes I highlight below. Doing it all yourself?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. None of them pay yet, but maybe your focus is to get traction (luckily revenue and reference both start in R, so the model still works).

User Testing 115

User Testing Customer Experience B2B Reference 115

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. They’re also your ticket to strong customer references.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. Today, as always, I’m joined by our SVP of product, Mr. Paul Adams. What is product marketing? Hello, Paul.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Product Management University

OCTOBER 17, 2017

For organizations, this approach builds long-term competence for delivering, marketing and selling solutions that address unmet customer needs, regardless of the organizational chaos that’s constantly swirling around the products. The post Learning Product Management Skills vs. Training: Big Difference!

Product Management 100

Product Management Product Manager B2B Product Research 100

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. I specialize in complex content marketing operations, optimizing workflows and driving business growth.

Research Software 148

Research Software Reporting Tools Product Research User Testing 148

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics? Customer Acquisition Cost.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. For some, a market means a user or buyer persona.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Product Management University

OCTOBER 17, 2017

For organizations, this approach builds long-term competence for delivering, marketing and selling solutions that address unmet customer needs, regardless of the organizational chaos that’s constantly swirling around the products. Here’s the thing. It’s one thing to understand what customer-driven means.

Product Management 100

Product Management Product Manager Product Research Management 100

UX Planet

JUNE 1, 2025

Establishing a UX Research Program forGrowth A successful implementation of UX Research in the growth funnel requires: a) Team Alignment: Building bridges between product, marketing, data, and design teams to ensure research insights are shared and applied holistically. References: AMPLITUDE. Available at: [link].

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Alan Gleeson is a B2B marketing consultant based in London with a passion for helping SaaS businesses to grow.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Lenny Rachitsky

SEPTEMBER 3, 2024

Compared with more complex models like B2B SaaS or marketplaces, these businesses can launch faster with less capital for many reasons: no sales teams, rapid purchasing cycles, high gross margins with low marginal costs to serving additional subscribers, and turnkey global distribution, payments, and support tools through the app stores.

User Testing 133

User Testing Feedback Software Framework Onboarding KPIs 133

Lenny Rachitsky

DECEMBER 21, 2023

Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal.

CTO Coach 69

CTO Coach Product Management Product Manager Product Research 69

Andrew Chen

JULY 20, 2020

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. Solving For The Adjacent User Captures The Potential Of Current Product Market Fit.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

JANUARY 20, 2022

If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. It’s a huge competitive advantage. Slowness is viral.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

OCTOBER 28, 2019

Note: I worked on consumer products before but spent most of my career building complex enterprise (machine learning) solutions. Some of my sharing might be more tailored to B2B settings but the general lessons should still apply to most product manager jobs. Finally, make sure to focus on the highest value product initiatives.

Startups 107

Startups User Testing Product Management Product Manager 107

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Here, you want to identify their motivations for using your product or service. Put simply, user personas impact your entire business model.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. Time to value (TTV) refers to the time it takes your new customer to reach the Aha! moment, i.e., to realize your product’s expected value. Customers who buy your product expect to receive its value as quickly as possible. Time to Value. Feature Usage Rate.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98