Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. Your job isn’t to get your ideas implemented but to brilliantly operationalize the CEO’s vision. You’re not the protagonist in your company’s story—the CEO is.

Leadership 70

Leadership Vision B2B Customer Experience 70

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Candidates short profile Spencer has over 7 years of experience driving product vision , strategy, and execution in AI-powered and enterprise SaaS platforms.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

MAY 27, 2025

A risk-averse Product Manager. A PM who did B2B work most of his/her career. Requirements Top-notch product management: 10+ years of Product Management experience, including impactful leadership roles on major products. Some mostly focused on the users rather than the technical side of things.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. In truth, buying into a vision is a bit of a leap of faith. Product Strategy.

Vision 149

Vision Strategy User Testing White Paper 149

Product Management University

SEPTEMBER 24, 2021

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. Here’s the deal.

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 113

Vision Magazine B2B Blog 113

Product Management University

FEBRUARY 27, 2017

“What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

Vision 100

Vision Workshop B2B Roadmap 100

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Management University

SEPTEMBER 18, 2018

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. Creating Your Product Vision. Creating Your Portfolio Vision.

Vision 100

Vision Customer Experience Customer Feedback B2B 100

Product Management University

APRIL 24, 2017

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. 3 Steps to Connect the Dots. Now you’ve got momentum!

Product Marketing 100

Product Marketing Marketing B2B Vision 100

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. In This Issue: Blog: High-Octane Product Management. In the Trenches FAQs: For Inquiring Product Management Minds.

Vision 100

Vision Magazine B2B Blog 100

Product Management University

FEBRUARY 1, 2024

Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. There’s still a lot of consumer product mindset in the B2B space, especially among investors or even executives with consumer product backgrounds. They’re of the opinion that a string of home run products is the only way to drive growth.

B2B 147

B2B Vision Roadmap Definition 147

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 157

Startups Strategy Technical Review B2B 157

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. If you are not performing the above activities, your role may be an another approximation to a Product Manager role. Ultimately the accountability lies with the Product Manager. Specialist PM Roles.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Most companies can’t serve that many markets and do it well.

B2B 100

B2B Product Management Product Manager Sales Training 100

The Product Guy

SEPTEMBER 27, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Product Talk

OCTOBER 2, 2024

We are here to enable our peers in engineering, product design, and product marketing with a clear understanding of the problem, so that we can discover and deliver the product our customers love. Yury’s next step? Having a tool that makes customer outreach “safe” is critical to establishing trust with the CS team.

Feedback Software 279

Feedback Software Customer Experience Data Visualization User Testing 279

Product Talk

APRIL 20, 2022

Contrast this with the types of outcomes startups tend to set—find customers or get to product-market fit. They use what they learn from the more experienced podcasters to start to formulate a product vision for how they might help first-time podcasters and they generate several product ideas they might explore.

Product Research 332

Product Research Startups User Testing User Friction 332

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

JUNE 21, 2021

(from the customer’s perspective) in each of your target markets and bring that information into the organization so that every part of your organization sees the markets through a common lens, the lens of the customer. Input from sales and other customer facing teams is a part of creating a well-rounded view of the market.

Product Management 147

Product Management Product Manager Management Management 147

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

FEBRUARY 15, 2017

In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Most importantly, you’ll learn how to create a strategic roadmap that can be executed in the trenches by product, marketing and sales teams.

Roadmap 113

Roadmap Weak Development Team Workshop Vision 113

Userpilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? What are some examples of North Star Metrics from top B2B and B2C SaaS companies? It's important to notice that the focus of the metrics shifts when we talk about B2B or B2C brands.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

The Product Guy

JANUARY 27, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 310

Analytic Tools Research Software Enterprise Startups 310

The Product Coalition

JULY 18, 2021

They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I’ve learned first-hand many of the product mistakes I highlight below. Doing it all yourself?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. Sometimes, it’s as simple as positioning, marketing and selling your value in the context of each vertical market. They identify a niche problem and develop a solution.

Strategy 113

Strategy B2B Customer Experience Certifications 113

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Guy

JANUARY 5, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

Marketing 118

Marketing White Paper User Testing Customer Experience 118

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162