Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Let’s switch out of ERP systems and become currency traders.”

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Embrace a digital-first sales experience.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

UX Planet

JANUARY 22, 2025

YellowTasks; BrownQuestions Civians target audience were B2B users with C-Suite titles working in credit unions, and had prior experience with CSR activities As we attempted recruitment along these lines, we realized this posed a HUGE challenge. By creating an Affinity Map out of our findings, we were able to group common themes together.

Data Visualization 98

Data Visualization Research Software Feedback Software Reporting Tools 98

Intercom, Inc.

OCTOBER 27, 2022

Back in 2013, the entrepreneur founded and single-handedly organized B2B Rocks , a SaaS conference that today gathers over 1500 founders, investors, and industry leaders. The man behind B2B Rocks. organized by 500 Startups about B2B companies. ” And so, I decided to launch this event in 2013 called B2B Rocks.

Technical Review 118

Technical Review Software Review Systems Review Data Visualization 118

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. This meant that they could attach information like the user ID to the Typeform page and review it as part of the responses users provided. Tweet This While this system wasn’t perfect, it worked pretty well for Ellen’s needs.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Product Talk

DECEMBER 7, 2022

If you work on a B2B product, you have both customers and users. call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software. Further reading: Product in Practice: Automating Customer Interview Recruiting at Zonar Systems.

User Testing 298

User Testing Reporting Tools Customer Experience User Friction 298

Mind the Product

AUGUST 23, 2019

Looking at strategy from this view can be useful to understand the bigger context, but it is typically built on a system of assumptions that may not be realistic. Partner Interviews – In a B2B context, test for viability and feasibility by listening and talking directly with your partners. A Better way.

Technical Review 194

Technical Review Feedback Software User Testing Systems Review 194

Mixpanel

FEBRUARY 10, 2021

Uptime: How long or how reliably a system has been running. Industry rank: A comparison to competitors based on factors such as estimated market value, number of customers, customer reviews, potential for growth and other factors. These four act as a system where one can influence the other.”. Outcome metrics.

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or B2B software services companies work the other side of the problem.  The   (e.g.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

The Product Coalition

JUNE 30, 2021

Vimeo OTT Review & Alternatives Have you been generating video content for a long time? In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market. If yes, you’ve definitely heard of Vimeo at some point. So, choose your OTT platform wisely.

Technical Review 95

Technical Review Systems Review Analytic Tools Customer Experience 95

UX Planet

OCTOBER 28, 2024

Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design. Related stories What does it mean to be a good B2B in-house designer?

Research Software 94

Research Software Analytic Tools Data Visualization Web Development 94

UX Planet

JUNE 13, 2025

The results may be slightly less consistent, but that’s a trade-off better addressed by hiring specialists in design systems. As a designer, you can either specialize in a specific area, like design systems or UX research, gradually growing in seniority and eventually becoming a valued expert or consultant. A good question.

User Testing 66

User Testing Data Visualization Customer Experience Research Software 66

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. This consideration is especially true in B2B and B2B2C environments. The restaurant might gravitate to a different offering if you cannot connect with its existing systems. Is that benign?

Framework 162

Framework Reporting Tools Technical Review Systems Review 162

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

NOVEMBER 20, 2018

At the very least, it is worth reading up on SPIN selling and the Sandler sales system , as these are popular sales methodologies among software companies and will help you think about how you structure your approach. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Innovation Educators

JULY 17, 2023

” LEGO has a B2B business called LEGO Education, which sells learning products to schools and teachers. When you do a portfolio review and re-rank all the projects, you find out that a few of them that look shiny and bright at the beginning are not quite so shiny and bright over time. Have a good data system.

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Userpilot

AUGUST 27, 2024

It includes a session ID, user ID, timestamp, operating system, device type, location, etc. Finally, Userpilot is designed primarily for B2B companies, unlike Heap, which is designed for B2B AND e-commerce companies. If configured to identify users, Heap will also capture the user’s email and username.

Data Visualization 104

Data Visualization Analytic Tools Software Review Feedback Software 104

The Product Coalition

SEPTEMBER 2, 2021

These fintech companies and startups have earned a spot on this list due to their impressive technology and socially conscious approaches to finance. The users can be insured in 90 seconds and have their claim reviewed and paid within 3 minutes. The company sells affordable insurance for homeowners, renters, and pet owners.

Analytic Tools 141

Analytic Tools Data Visualization Artificial Inteligence Startups 141

Intercom, Inc.

AUGUST 13, 2020

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. If there’s been an engagement with a customer and marketing, and there’s been an engagement with a customer and customer service, there’s a historical record of that in a single system.

Branding 209

Branding Customer Communications User Testing Data Visualization 209

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Intercom, Inc.

AUGUST 25, 2020

We often get trapped in this tune when we design these systems thinking: “Hey, here’s the buyer persona. The second one, which we’ll come back to, will be a little bit about the end-to-end review process that you usually run in advance of any big launch. The end-to-end review.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Gainsight

MARCH 12, 2019

Just how accurate are online review aggregators, anyway? If you pull up Google or Yelp for a restaurant, say, you’ll get an aggregate of stars from one to five, the number of reviews counted, and any number of written reviews and qualitative feedback. So why should you care about SaaS reviews? You need SaaS reviews.

Feedback Software 73

Feedback Software Software Review Systems Review Data Visualization 73

Intercom, Inc.

DECEMBER 4, 2019

That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. 1 Poor definition of value proposition and feature focus.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Sachin Rekhi

FEBRUARY 16, 2020

For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Intercom, Inc.

JULY 21, 2022

We use a multi-touch attribution system. We spent a lot of time and effort setting up that foundational system, making sure that our data was really good. A lot of folks outsource performance marketing to agencies or use a simpler attribution system, which is fine and correct if your budget is smaller. Here’s Andrew.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Arkenea

APRIL 10, 2025

A global retailer engaged an external partner for endtoend development of a mobile loyalty app, including integration with POS systems, analytics dashboards, and thirdparty loyalty providers. Conduct unit, integration, system, and user acceptance testing. Large enterprises may outsource entire product lines.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52