The Product Guy

APRIL 9, 2020

A good baseline is the DACI personality test or reflecting with your coworkers that you already have good relationships with. Hypothesis Devise basic tests that help you to quickly identify the kind of person the receiver is and how to interact with them. Over-time, you can evolve your tests to be faster and more in tune with you.

Framework 473

Framework User Testing Product Research Weak Development Team 473

Userpilot

OCTOBER 19, 2024

A 14-day free trial is available for businesses to test the platform before committing. Conduct A/B testing on your surveys to ensure the design, questions, and timing drive higher engagement rates. 4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

The Product Coalition

DECEMBER 21, 2020

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Like survival of the fittest, putting your ideas to the test will make sure only the worthy ones make it.

User Testing 174

User Testing Product Research Research Software Feedback Software 174

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

JULY 28, 2020

45%, for B2B products it is 25%?—?55%, The 5 seconds test and the first-click test are common qualitative testing techniques to start investigating the issues with your bounce rate. You can easily create and run those tests using the UsabilityHub. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 147

User Testing Product Research Product Marketing Testing 147

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. We hope our discovery interactions will not be one-off – following up to test an MVP or tapping these people to be customers. Make discovery memorable.

Product Research 329

Product Research Data Visualization Product Manager Product Management 329

The Product Guy

APRIL 9, 2019

The idea is to treat the strategy as a prototype that will undergo many iterations and testing. Test your strategy whenever opportunity arise as this is intended to be YOUR source of truth to guide you along. Testing the Proto-Strategy. Pillars to a Proto-Strategy. Make a list of the scope and the challenges to your product.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. In B2B, the user and the buyer are rarely the same.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Talk

DECEMBER 18, 2024

We can actually test our designs. Assumption Tests Help Us Discover the Right Solutions This is where our second small research activity is going to come into play. We’re going to test, does this solution address the target opportunity? It’s great for recruiting end users of B2B products.

Product Research 238

Product Research Research Software Analytic Tools Feedback Software 238

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

UX Planet

JANUARY 22, 2025

Problem Brief Over a span of 4 weeks, we tested Civians platform and created design solutions to improve the overall user experience of the dashboard. We concentrated on three primary goals for optimal insights of the redesign: Overview We used various recruitment tools to interview and analyze insights through 8 moderated usability tests.

Data Visualization 98

Data Visualization Research Software Feedback Software Reporting Tools 98

Userpilot

JUNE 27, 2024

There are so many multivariate testing tools available that it can be difficult to choose the right one. TL;DR Multivariate testing is a technique for experimenting with multiple variations of different elements on the same page to determine which combination yields the best results. Leanplum – Best for mobile A/b testing.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools User Testing 105

Lenny Rachitsky

NOVEMBER 24, 2024

Where to find Jen Abel: • X: [link] • LinkedIn: [link] In this episode, we cover: ( 00:00 ) Jen’s background ( 02:20 ) The importance of founder-led sales ( 08:24 ) The steps of a sales cycle ( 12:01 ) Tactics for effective cold outreach ( 16:47 ) Conversion rate vs. win rate ( 20:20 ) The time it takes to find product-market fit (..)

User Testing 127

User Testing Product Research Customer Feedback User Friction 127

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. B2B launches are very much a cross-functional effort. This is largely because of the challenges that are inherent in B2B.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Product Talk

APRIL 20, 2022

In a matter of days, they have their first assumption tests live to help them evaluate which way to go. They identified several potential product ideas to explore and they used assumption testing to evaluate those solutions. If your founders aren’t ready to explore alternative solutions, you can start with assumption testing.

Product Research 314

Product Research Startups User Testing User Friction 314

The Product Guy

JUNE 18, 2020

Plugging in: how to generate insights Analysis: how to prioritize and understand feedback Communication: how to synthesize information Test/Build/etc & then repeat. Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. The feedback loop process is. It’s cyclical.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. It’s a framework that’s been well tested and works in a lot of different contexts. When we do this, we test our ideas before they’re ready. Introduce JEDI Principles When Testing Assumptions.

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

The Product Guy

AUGUST 1, 2019

We agreed “done” would be when the user story had been checked in, code reviewed, QAed and deployed into our staging (test) environment. Further analysis revealed a number of factors that contributed to this discrepancy: Writing automated tests and refactoring work. This work was not reflected in the story point estimation.

Weak Development Team 373

Weak Development Team Software Review Technical Review Onboarding KPIs 373

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

The Product Guy

NOVEMBER 29, 2019

After hitting the market and failing, Glass has since pivoted to a B2B model and have changed their strategy. Usability Benchmarking, Online Assessments, Surveys, A/B Testing. Design – Prototyping and Usability Testing. Running more usability tests and interviewing of users. Learning Points. Way Forward.

User Testing 305

User Testing Customer Experience User Friction Customer Feedback 305

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

OCTOBER 1, 2022

A/B test your in-app experiences to find opportunities for improvement and optimize adoption. of the market) are excited about trying products and testing new technology. Limited usage of the product as a test. A/B test your in-app experiences to improve the user adoption process. Software adoption curve. Innovators.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Product Innovation Educators

FEBRUARY 20, 2023

User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. Segment the market by: Demographics (or firmographics for B2B). 36:52] What tips do you have for testing? Segment the market by: * Demographics (or firmographics for B2B).

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Intercom, Inc.

OCTOBER 1, 2019

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. Testing is only as good as your hypothesis.

Engineering 177

Engineering Marketing B2C B2B 177

Mind the Product

AUGUST 23, 2019

How can desirability, viability, and feasibility be tested? Partner Interviews – In a B2B context, test for viability and feasibility by listening and talking directly with your partners. Partner Interviews – In a B2B context, test for viability and feasibility by listening and talking directly with your partners.

Technical Review 194

Technical Review Feedback Software User Testing Systems Review 194

Product Innovation Educators

SEPTEMBER 2, 2024

These methods are particularly useful in later stages of product development when you need to test specific concepts or refine your ideas. For instance, researching a new B2B software product might involve in-depth interviews with IT decision-makers, while a consumer snack food might rely more heavily on taste tests and quantitative surveys.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

DECEMBER 31, 2024

A/B and multivariate testing for optimizing user experiences. A/B testing limitations: While it offers basic A/B testing , Userpilot provides additional types of product experiments, such as multivariate testing Appcues vs. Userpilot. Variety of UI patterns to engage users, including modals , tooltips , and slideouts.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

The Product Guy

AUGUST 30, 2019

Examples include: speaking with users and internal stakeholders early, showing rough wireframes, creating prototypes before any code is written, having functionality demos after every sprint, and A/B testing various versions of a given feature. Greg is Product Manager with experience in B2B SaaS, and consumer facing products.

User Testing 321

User Testing Product Research Customer Experience Weak Development Team 321

Lenny Rachitsky

JANUARY 19, 2025

Copying competitors rarely works because: You don’t know if what you’re seeing is their actual experience Their tactics are specific to their customers and channels You miss the context and learning that led to their current solution Instead, use competitor analysis for inspiration and patterns, but do your own research and testing.

User Testing 83

User Testing Product Research Customer Experience Framework 83

Product Talk

APRIL 9, 2025

With consumer and B2B products, we put a ton of time and energy into our onboarding process. The easiest way to fix this is to test your documentation with real customers. The best teams write and test their documentation before they write any code. You want customers to get value from your product as quickly as possible.

Product Research 133

Product Research Software Review User Testing Technical Review 133

Mind the Product

SEPTEMBER 17, 2018

The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Try and sell back to the business the things that it wants: beta programs, user testing and roadmap presentations. You have more than one customer and both are equally important for different reasons.

Customer Experience 155

Customer Experience User Testing Customer Feedback Onboarding KPIs 155

Product Talk

DECEMBER 7, 2022

For the purposes of this article, the following activities are not customer interviews: Usability tests or prototype tests or any other customer conversation about potential solutions. If you work on a B2B product, you have both customers and users. What doesn’t count as a customer interview?

User Testing 268

User Testing Reporting Tools Customer Experience User Friction 268