The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The short lifetime of the product would have killed the B2C market. The three key factors that made it possible are: The cool brand ?? I have helped them to do it.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. This shift moves us from brand promiscuity to brand loyalty.

B2C 221

B2C Customer Experience B2B Branding 221

Intercom, Inc.

OCTOBER 1, 2019

Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products.

Engineering 177

Engineering Marketing B2C B2B 177

The Product Guy

JULY 12, 2018

One thing you hear might give you an insight on building the next great improvement to your product, or “even something brand new.” If you’re a B2C product, go to a coffee shop and ask people to try out the product and see their actions and reactions.

Customer Feedback 258

Customer Feedback User Testing Product Manager Product Management 258

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world.

Presentation 185

Presentation Events User Testing User Friction 185

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. You can be described as many things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Alchemer Mobile

NOVEMBER 21, 2019

But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

The Product Coalition

AUGUST 10, 2020

The users acquisition flow / funnel Our branding What our competitors are doing / not doing / going to do Same as the intelligence officer?—?we Although we all have users, a B2C product will differ in many traits from a B2B or even a B2B2C product. we need the data to do a better job. open tickets and feature requests.

Data Visualization 179

Data Visualization User Testing Analytic Tools B2C 179

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. Tweet This.

User Testing 283

User Testing Reporting Tools Customer Experience User Friction 283

The Product Coalition

JANUARY 24, 2022

SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. Can you also highlight how why should D2C be preferable in this case over B2C? It is a good option for new consumers brands in a competitive market like smartwatches. Interviewer: Sure!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Rishi Kumar is currently a Senior Product Manager at TEN: The Enthusiast Network, the world’s premier network of action/outdoor brands such as GrindTV, SURFER Magazine and SLAM Magazine.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. Bangaly discusses all of this and more on the podcast with Brian Kotlyar , our Director of Demand Generation. Listen to the full conversation above or check out some of Bangaly’s key takeaways below.

User Testing 184

User Testing Customer Experience Customer Feedback B2C 184

Intercom, Inc.

MAY 13, 2022

Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. . Marketing campaigns aimed at brand exposure and demand generation grow a company’s prospect and lead pools. .

B2C 118

B2C Advertising Customer Experience B2B 118

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. Descriptive product name The name should reflect more than the product category and brand. It usually includes the category (shirt, watch, drill), brand, model, main features.

Feedback Software 158

Feedback Software Technical Review User Testing Customer Feedback 158

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. What this means practice is that we apply the same experimentation model to all of our marketing activity, whether that’s content or brand marketing. It’s changed some plans.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

The Product Coalition

JULY 21, 2022

Many brands are using offshore development teams to build custom apps for their operations and increase sales. Many brands are using offshore development teams to build software applications that support customers to make a purchase online. It has also given birth to many online portals for B2B, B2C, C2C, and C2B.

Reporting Tools 167

Reporting Tools Artificial Inteligence Data Visualization Wireless 167

The Product Coalition

MAY 24, 2023

One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. link] Ad videos for brand awareness and conversion growth Want to add a little sparkle to your video ads but aren’t sure you’ll be understood? Don’t ditch that idea!

Customer Experience 147

Customer Experience User Testing Advertising Customer Feedback 147

Intercom, Inc.

JULY 26, 2022

Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. What does customer success do and why is it important?

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

Userpilot

APRIL 30, 2024

Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors. Userpilot ’s integrations.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

The Product Guy

MAY 15, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Rishi Kumar is currently a Senior Product Manager at TEN: The Enthusiast Network, the world’s premier network of action/outdoor brands such as GrindTV, SURFER Magazine and SLAM Magazine.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. What is the difference between B2B and B2C loyalty programs? B2C programs typically offer discounts, freebies, or special deals on products.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. And as Rajiv shared with me, “Founders often launch too late.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

Lenny Rachitsky

DECEMBER 12, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

User Testing 111

User Testing B2C Product Research B2B 111

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Business Development Expert (Brand Manager) Groupe PSA (20192021): Led digital transformation, rolling out a platform that automated 80% of operations. PMs who understand ad experience – how to run it to make it effective. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

freshtrax

JULY 2, 2019

While selling your products directly to consumers from your website gives you full control over your brand and higher profit margins, it might be difficult to reach a large audience and generate sales, unless you already have strong brand awareness. Top Japanese B2C e-commerce marketplaces. Monthly site visits (as of June 2019).

User Testing 92

User Testing Research Software Reporting Tools B2C 92

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. Consistent communications : With centralized communications management, you can ensure that your brand style and voice are consistent across channels. This consistency can help you create a recognizable brand identity. Intercom support bot.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

UX Planet

MARCH 15, 2025

But it helped to consider this through the lens of branding and sales. So the idea of defining myself narrowly not only felt like I was ignoring large swaths of myself but also decreasing my possibilities, which felt counterintuitive in a tough jobmarket.

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Lenny Rachitsky

JULY 30, 2024

He led pricing strategy while at Uber (B2C) and then at Templafy (B2B SaaS), and has advised more than 20 fast-growing tech startups (seed to Series D) on monetization strategy, creating better packaging, cutting back on discounts, and building stronger ROI and business cases.

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105