The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The short lifetime of the product would have killed the B2C market. The three key factors that made it possible are: The cool brand ?? I have helped them to do it.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. This shift moves us from brand promiscuity to brand loyalty.

B2C 221

B2C Customer Experience B2B Branding 221

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? North Star Metrics align teams to work towards the same goal of creating and satisfying loyal customers and to make the success of a growth strategy transparent. What are some examples of North Star Metrics from top B2B and B2C SaaS companies?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? You can find an overview of all three strategies in this excerpt from my book. Tweet This. They often don’t. That’s our job.

User Testing 299

User Testing Reporting Tools Customer Experience User Friction 299

Intercom, Inc.

OCTOBER 1, 2019

Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. That means writing up briefs and making sure the strategy is clear for all teams working on the campaign. What do you want to be known for? Turn them into marketing campaigns.

Engineering 177

Engineering Marketing B2C B2B 177

The Product Coalition

JANUARY 24, 2022

Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. Interviewer: Sure! Interviewer: Okay!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Alchemer Mobile

NOVEMBER 21, 2019

But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Intercom, Inc.

MAY 13, 2022

Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. . What is a lead generation strategy? Is lead generation marketing or sales?

B2C 118

B2C Advertising Customer Experience B2B 118

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. Authoritative, actionable strategies on how to grow your business. Bangaly discusses all of this and more on the podcast with Brian Kotlyar , our Director of Demand Generation. Download The Growth Handbook.

User Testing 184

User Testing Customer Experience Customer Feedback B2C 184

Intercom, Inc.

JULY 26, 2022

Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. Strategy sessions with customers to identify key business objectives.

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

Lenny Rachitsky

JULY 30, 2024

and then spent five years across various operational, strategy, and product roles at the company. AI features and products present brand-new pricing challenges for companies. To answer, I investigated the pricing and bundling strategies of 44 leading tech incumbents. And what can we learn from that data?

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145

Lenny Rachitsky

DECEMBER 12, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 113

User Testing B2C Product Research B2B 113

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. Global strategy: Leverage time zones to your advantage.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. What is the difference between B2B and B2C loyalty programs? B2C programs typically offer discounts, freebies, or special deals on products.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 170

Analytic Tools Research Software CTO Coach Product Management 170

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. An example website survey powered by Userpilot.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Now is a great time to act on that, to really enhance our mobile strategy, and to win market share, because it is a prime time to do that.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

The Product Coalition

MARCH 28, 2022

In the previous parts, we covered the steps to create a customer lifecycle strategy and Definitions, KPIs and tactics for each Lifecycle Stage. Landing Page Optimization (LPO) Landing pages are crucial to several of the Customer Lifecycle stages; during awareness, they are the first impression a customer gets from your brand.

Customer Experience 158

Customer Experience User Testing Data Visualization Messaging 158

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

freshtrax

JULY 2, 2019

While selling your products directly to consumers from your website gives you full control over your brand and higher profit margins, it might be difficult to reach a large audience and generate sales, unless you already have strong brand awareness. Top Japanese B2C e-commerce marketplaces. Monthly site visits (as of June 2019).

User Testing 92

User Testing Research Software Reporting Tools B2C 92

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. The advantages of both marketing strategies. Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Do you want to: raise brand awareness? million+ visitors.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

JUNE 30, 2021

From hosting videos, organization, and distribution, Vimeo VOD has helped many content creators, mainly in the B2C sector, to upload and embed their content. The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. The live streaming package drives quality but at an expensive price.

Technical Review 98

Technical Review Systems Review Analytic Tools Customer Experience 98

Userpilot

OCTOBER 15, 2023

A growth marketer helps collect and analyze data , build and run in-app experiences, and implement strategies to drive growth. Growth marketing is more than just marketing a product; it’s a dynamic marketing strategy enabling businesses to flourish by fostering customer loyalty. Level up your growth marketing by booking a demo.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). It’s super important to think early on about what strategy you have. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. Perhaps you need to beef up your internal and external promotion strategy.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. Consistent communications : With centralized communications management, you can ensure that your brand style and voice are consistent across channels. This consistency can help you create a recognizable brand identity. LiveAgent Messaging manager.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Userpilot

NOVEMBER 16, 2022

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118