The Product Guy

JUNE 18, 2020

The FBL is plugging directly into customers and should give you intelligence on why the features haven’t been used, how people are using the features you have and your team should be able to make sense of strategy in response. Insights: Synthesizing Insights and Decision Making. About Marvin Mathew. He is a Product Manager at Mastercard. .

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. In hindsight, my recruiting strategy was too broad. Lesson learned: narrow your recruiting strategy so that you find customers who have explicitly completed the behavior you want to explore. But that was my old job in edtech. More About The Product Mentor. Better Decisions.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Assessing progress on our strategy.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. The right experience. This time, it’s personal.

B2C 221

B2C Customer Experience B2B Branding 221

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. If Ford’s strategy would have stayed at the highest level of “selling a car”, marketing could have only talked about the generic qualities of cars (get faster from one place to another, and don’t clean after your horse). No product serves everyone.

Product Strategy 130

Product Strategy Strategy User Testing Product Research 130

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 171

Marketing User Testing B2C Enterprise 171

Mind the Product

MARCH 11, 2020

That means working closely with leaders across the business to ensure that we have a solid corporate strategy, and that we translate that strategy into a product that serves the needs of our customers in a compelling way. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.

Research Software 125

Research Software B2C Artificial Inteligence Customer Experience 125

The Product Coalition

JANUARY 24, 2022

Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. Can you also highlight how why should D2C be preferable in this case over B2C? There is a very thin line between enterprise and startup cultue. Interviewer: Sure!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Fortunately there are some strategies to earn customer loyalty without burning serious cash and instigating a “race to the bottom.”.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Those with experience in enterprise-level AI platforms. Candidates short profile Spencer has over 7 years of experience driving product vision , strategy, and execution in AI-powered and enterprise SaaS platforms. Who would be a BAD fit for this job? Android-first PMs.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? Want to learn more about Userpilot and how to use it for your customer onboarding strategy? 17 Strategies to build a successful customer onboarding process With the basics out of the way, here are the onboarding tactics. Ready to dive in? Book the demo!

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? The odds are inherently against you, and without a proactive marketing strategy, youre turning those odds into impossibilities. There are many ways to approach each, so lets go over nine of the most effective strategies for mobile user acquisition: 1.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. Without a clear hiring strategy and crisp criteria, interviewers naturally choose candidates most like themselves. So my bias is to look for B2B/enterprise experience for B2B companies.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space. True story.

Customer Experience 158

Customer Experience User Testing Data Visualization Analytic Tools 158

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 66

Enterprise User Testing Analytic Tools Research Software 66

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. No more data history limits on all new Free, Growth, and Enterprise Plans.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Userpilot

MAY 27, 2025

As a lifecycle specialist in B2B growth, youll drive the strategies that accelerate time to value and expansion, rigorously test them, and scale what works. A PM with a good understanding of modern AI trends and needs, especially on the enterprise level. A person who was focused on B2C products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

MARCH 24, 2025

In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. A person who lacks experience using behavioral psychology and motivation strategies to improve engagement. Roblox, Minecraft, Fortnite).

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

APRIL 24, 2025

Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

ProductPlan

NOVEMBER 2, 2021

Our customers span across thousands of organizations ranging from smaller, growth-stage startups to Fortune 500 global enterprises. This vantage point has helped us better understand what communication strategies work best. The roadmap can serve as an organizational blueprint that binds strategy and execution. Change is Afoot.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Roadmap 98

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

DECEMBER 31, 2023

As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy. Whether your product is B2B or B2C, it’s people who buy it, and these people need to go through a certain journey to be able to say yes (and get others to agree if you are B2B).

User Testing 144

User Testing Workshop B2B Leadership 144

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). It’s super important to think early on about what strategy you have. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. There’s the Starter plan (starting at $249/month), the Growth plan (starting at $749/month), and the Enterprise plan (custom pricing). Respond.io – best customer communications software for B2C companies Respond.io LiveAgent Messaging manager.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

JULY 5, 2018

Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? ‘Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong.

Agile 195

Agile Startups Technical Review Software Review 195

Userpilot

NOVEMBER 16, 2022

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98