Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. And should you, as a product manager care about it?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. Here’s a common scenario.

Marketing 113

Marketing B2C B2B Workshop 113

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. You need a framework for looking at potential revenue and business development to help you decide whether it is worth building the requirements. They may be able to provide market insight, displace incumbent competitors, and actually enforce change in the organisation.

Customer Experience 155

Customer Experience User Testing Customer Feedback Onboarding KPIs 155

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 105

Data Visualization Analytic Tools Marketing Feedback Software 105

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

DECEMBER 10, 2023

Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. This isn’t just a tool; it’s your personal coach for tailoring the JTBD framework to meet your unique needs. The JTBD framework is an approach that shifts the focus from products to the customer’s needs.

User Testing 148

User Testing Product Research Customer Experience Customer Feedback 148

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. At this stage, they did a “design spot check,” which involved pulling in customer success and marketing partners to get their feedback.

Product Research 325

Product Research Onboarding KPIs Feedback Software User Testing 325

Lenny Rachitsky

DECEMBER 12, 2023

I need some benchmarks What is good retention What is a good activation rate (and how to determine your activation metric ) What is a good payback period What is good monthly churn How to measure cohort retention What is a good growth rate 9.

User Testing 110

User Testing B2C Product Research B2B 110

Userpilot

APRIL 30, 2024

Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Intercom, Inc.

NOVEMBER 11, 2021

We’re here to find out more about his new product design framework — they call it Value Paths — for healthy, sustainable growth. Over the years, Samuel has realized the product you spend so much time marketing is just a path to help people solve a problem. Value Paths: a framework for sustainable growth.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. The reason is that Winner Takes All Dynamic is not so strong in online dating such as it is in other markets.

Startups 86

Startups Marketing Reporting Tools Research Software 86

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

JUNE 17, 2019

At some point, I discovered a few frameworks out there, but none of them felt like they thoroughly answered the need to account for the key skills of Product Management, particularly those working in the digital arena. Another part of it is whether the Product Manager is working on B2C, B2B, or technical products.

B2C 101

B2C Framework Data Visualization Analytic Tools 101

Lenny Rachitsky

JULY 30, 2024

To answer your questions in the most comprehensive way possible, I teamed up with Palle Broe to analyze how leading tech companies are approaching AI pricing and, from that, create a framework to help you make decisions about how to price your own AI products and features. A simplified perspective on the three AI layers.

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. This is particularly important when you’re product-led. With product metrics.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 144

User Testing Workshop B2B Leadership 144

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 86

Data Visualization Research Software Reporting Tools Analytic Tools 86

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Amplitude

DECEMBER 18, 2020

It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. Think about data management as the framework you use for defining the way your team works with data. What Is Product Analytics? – McKinsey.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Note: This is a big topic that’s best addressed with live examples and interactive frameworks.

Customer Experience 111

Customer Experience User Testing B2C Onboarding KPIs 111

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Coalition

FEBRUARY 23, 2022

Speaking of customers: there’s a vast difference between early adopters and the mainstream market. While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech.

User Testing 158

User Testing Research Software Customer Experience Product Research 158

The Product Coalition

FEBRUARY 15, 2021

including Scrum as a framework?—?work All startups built double-sided marketplaces, serving B2C as well as B2B customers. sales, marketing, customer care, finance, HR…?—?no These are my lessons learned on making ‘agile’?—?including work in a fast-growing startup. Shall I notify you about articles like this one?

Agile 195

Agile Startups Technical Review Software Review 195

Userpilot

MARCH 15, 2022

Product growth is a go-to-market strategy that a product manager uses to acquire, activate , convert , and retain customers. You can measure product growth using the pirate metrics framework , North Star Metric , and/or HEART framework. There has been a rising demand for self-served support among B2B and B2C customers.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

Roadmunk

APRIL 3, 2018

There are lot of tools that come out in the market today that promote that type of linear thinking. It’s supposed to be a framework that helps you make decisions. I have to look at the market. Melissa: I always get this question about if my advice is applicable for B2B versus B2C.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Intercom, Inc.

MARCH 8, 2018

At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. The only exception is some B2C work with financial services and insurance companies. Do your research on the total addressable market and the market readiness for whatever you’re doing. The first one is communication.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. That means SaaS product and marketing teams need to shift their focus toward product adoption. Eric Keating, VP of Marketing at Appcues. A Framework for Driving Product Adoption.

Onboarding KPIs 101

Onboarding KPIs Analytic Tools Product Research Customer Experience 101

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. It can mean that within your SMB target market, some need your product more than others. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 118

User Testing Customer Experience B2B Reference 118

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Said Nicole Dugan, Director of Marketing at Sapiens, in a comment under my Linkedin post venting about failed personalization attempts. Or it allows Product Marketers to promote the latest webinar to their users in a slideout.

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

Mixpanel

OCTOBER 20, 2020

Consider that there are more than 7,000 tools in the marketing technology landscape along—up from 150 just 8 years ago. How do I target users who are high spenders for my multi-channel marketing campaigns? Now, this is where things get fun for marketers (product managers, too, but we likely had their attention in the analysis section).

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Centercode

OCTOBER 28, 2020

While investing in marketing research, quality testing, user experience, and product analytics are essential to building a good product, delivering a great product requires getting it out of the lab and into the hands and environments of its future users. A more customer-centric culture driven by real-time insights from target audiences.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

The Product Coalition

JULY 3, 2018

In my post today, I won’t attempt to show you exactly how to make the perfect Product Roadmap (mainly because I don’t believe such a thing exists), but rather the thought framework that I typically use when I’m creating a Product Roadmap. Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews.

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. Highlight: Ship outcomes, not just features, with the Product Impact Framework 3. Highlight: When You Should (and Shouldn’t) Outsource Your Marketing 11.

Blog 78

Blog Product Management Product Manager Data Visualization 78

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Closing the customer feedback loop will help your product stay relevant in the face of changing market trends and user expectations. Breakthrough innovation, on the other hand, is dramatic and changes the position of the business in the market.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98