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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. From either perspective, it’s the skill level and proficiency of your team as it matures. In B2B though, the value chain goes well beyond the user. Tier 1: User Value.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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The Leadership Side of Product Management – What Does It Really Mean?

Product Management University

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. As a product management team steering a portfolio. Unless the market changes on a dime, your priorities are still valid. It doesn’t stop there.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa broke silence over the excessive focus on delivery in product teams. CEO of Product Labs.

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Defining Guidelines in Product Management

The Product Guy

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

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Best AI Research Tools: Insights & Recommendations

UX Studio

But with so many options flooding the market, it’s easy to feel overwhelmed. Our blog post guides you through the maze of AI research tools. We formulated a dedicated team consisting of three researchers and three designers. Read on to get a sneak peek at our research team’s conclusions.

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10 User Persona Examples for SaaS Products and How to Create Them

Userpilot

Looking for user persona examples to inspire your research, or (product) marketing strategy? Here are the SaaS tools I picked to build user persona examples for: Userpilot – product growth platform ActiveCampaign – email marketing automation tool Kontentino- social media scheduling tool. B2B SaaS User Persona Examples.