Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : ” May 3-6 is the annual Forrester B2B Summit North America.

Presentation 60

Presentation Blog Product Management Product Manager 60

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives. Review stage (BoFu).

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Product Management University

SEPTEMBER 24, 2021

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Management University

AUGUST 12, 2021

B2B Product Manager August 2021 Issue. If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes. A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. In This Issue.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. Why You Should Give Your Product Portfolio a Good SWOT.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of product management that got lost in the agile shuffle. Blog: High-Octane Product Management.

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Magazine B2B Product Management Product Manager 130

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Product Management Playbook.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Blog: High-Octane Product Management.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. View the magazine.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. We also examine product usability and its impact on revenue, plus sales demo tips. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. Product Management Playbook.

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Demo Magazine Certifications B2B 200

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Here’s the simple way to break it down.

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User Testing Customer Experience Product Management Product Manager 246

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. 3 Obstacles to Creating Stickier Products and How to Overcome Them. .

B2B 130

B2B Magazine Product Management Product Manager 130

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Product Management University

OCTOBER 25, 2021

B2B Product Manager October 2021. We continue the theme of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Product Management. The Biggest Reason You Need a Product Manager Farm Team.

B2B 130

B2B Product Research Product Management Product Manager 130

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

AUGUST 10, 2023

In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. The average CAC varies across industries.

Customer Experience 94

Customer Experience User Friction Customer Feedback Onboarding KPIs 94

Daniel Elizalde IoT Blog

OCTOBER 24, 2023

When delivering new products to early customers, you need to strike a balance between speed to market and enough functionality to deliver real value. Many Product teams approach speed to market with a “minimum viable product” or MVP mentality.

B2B 62

B2B Product Management Product Manager Management 62

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. Micro-segmentation is specific to the actual customers using your product, not their business as a whole.

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

The Product Coalition

DECEMBER 31, 2023

As a product leader, your role entails much more than leading the product itself. Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry.

User Testing 105

User Testing Workshop B2B Leadership 105

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization. Product Management Playbook.

Magazine 100

Magazine B2B Product Management Product Manager 100

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

Lenny Rachitsky

FEBRUARY 8, 2024

For example, we might prompt the AI agent to take several hours to write a detailed blog post citing references and case studies, and to delineate any trade-offs the agent made. Logan expects that AI won’t replace humans, but people who leverage AI to learn and improve productivity will be more competitive in the job market.

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ChatGPT Reporting Tools Data Visualization Research Software 79

Intercom, Inc.

MAY 13, 2022

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. A prospect is a qualified lead and can be anyone in your target market. Essentially, it’s a strategy that tells marketers how to generate leads. .

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B2C Advertising Customer Experience B2B 118

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100

Agile Roadmap Magazine Marketing 100

Product Management University

FEBRUARY 12, 2021

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. What is a Product Portfolio SWOT Analysis? Identifying market segments that are most opportunistic.

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 113

Vision Magazine B2B Blog 113

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. Common Practice: Solving Market Problems.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. In This Issue: Blog: High-Octane Product Management.

Agile 113

Agile Magazine Marketing B2B 113

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Only selling the products is not the idea, but we preferred to combine the overall experience for the buyers. Let me walk through the entire workshop in the phases with its results.

Startups 126

Startups Strategy Technical Review B2B 126

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. Set up and publish blog posts in WordPress. Responsibilities.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133