Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Customer Feedback 105

Customer Feedback User Testing Feedback Software Branding 105

The Product Coalition

JULY 21, 2020

Blogs are another great medium for getting bite-sized chunks of information, and upping your product management skills. If you’re enjoying Product School’s blog, we’ve actually created the ultimate guide to help you find your way around. Highlight: Product Strategy Doesn’t Work in a Vacuum, featuring Hadrien Raffalli 4.

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UX Studio

NOVEMBER 3, 2023

Here, you will discover a curated list of blogs that offer expert insights, tools, and resources that will enable you to break through creative barriers. We have compiled a shortlist of 8 blogs that will serve as a baseline to help kick-start your creativity as a product designer in 2024. Why do you like what you like? Why Webflow?

Blog 64

Blog Research Software UX User Testing 64

NextBigWhat

AUGUST 24, 2021

That’s why it’s called content strategy-and why finding your brand voice is a critical early step. All the content that works as the voice of your brand, such as blog articles and newsletters. A little bit of patience, a defined brand voice, and a well-crafted content strategy will pay off. [

Branding 40

Branding Strategy Blog Article 40

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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B2B User Testing Research Software Analytic Tools 105

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

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Branding Weak Development Team Strategy Research Software 63

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 97

Product Research Data Visualization User Testing Research Software 97

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

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User Testing Customer Experience Customer Feedback Data Visualization 95

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding User Testing Product Research Workshop 52

The Product Coalition

JANUARY 12, 2021

Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. Using the following ways to improve your digital marketing strategy, we’ll help you stay ahead of your competition, and meet your goals for customer acquisition and revenue. The winner is randomly selected.

Marketing 138

Marketing Strategy Advertising Customer Experience 138

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

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Research Software Strategy Customer Experience User Testing 94

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? Read on to see what they’re doing right and why their strategies are so effective. Examples of customer retention from inspiring brands: Slack uses a simple onboarding process to engage customers and drive product activation. You’re in the right place.

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Feedback Software Customer Experience Customer Feedback Data Visualization 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies. Product marketing strategy vs. traditional marketing strategy.

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Feedback Software Research Software Product Research User Testing 98

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

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Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. It starts from the moment a user has their AHA moment and continues until they become brand advocates.

Analytic Tools 92

Analytic Tools Feedback Software Research Software Data Visualization 92

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. It includes audience segmentation, content personalization, timing, and overall campaign strategy. Why is a data-driven email marketing strategy important?

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Data Visualization Analytic Tools Customer Experience User Testing 96

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 93

Feedback Software User Testing Customer Experience User Friction 93

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. It starts from the moment a user has their AHA moment and continues until they become brand advocates.

Analytic Tools 77

Analytic Tools Feedback Software Research Software Data Visualization 77

Userpilot

NOVEMBER 22, 2022

With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy. Finally, constantly test and improve your customer education strategy by collecting feedback and acting on it.

Education 97

Education User Testing Customer Feedback Customer Experience 97

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

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Enterprise Strategy Marketing Outbound 98

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 92

Feedback Software Analytic Tools User Testing Strategy 92

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. Other strategies include using walkthroughs to help new users reach activation faster, creating an in-app help center, and providing top-notch customer support. Here’s why.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Antwak Blog

APRIL 22, 2021

Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal. Blogging is a way to create quality content for your website.

Strategy 52

Strategy Marketing Advertising Customer Experience 52

Antwak Blog

APRIL 22, 2021

Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal. Blogging is a way to create quality content for your website.

Strategy 52

Strategy Marketing Advertising Customer Experience 52

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Product-led growth or PLG is a go-to-market strategy that leverages the product itself as a means of generating demand, converting sales leads, and retaining users long-term. What is PLG strategy?

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Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Let's look at some SaaS marketing strategy best practices. #1 Not necessarily.

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Feedback Software User Testing Product Research Customer Experience 118

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

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Strategy Weak Development Team Technical Review Vision 52

UX Studio: Product Management

SEPTEMBER 29, 2023

Your product strategy is already bulletproof — just make sure you’re not making any of these mistakes. Learn 5 examples from my career where strategy went haywire and my tips on how to avoid these situations. Even if you have strategy frameworks set up, problems in the design and research processes can misguide your strategy.

Product Research 56

Product Research Research Software User Testing Analytic Tools 56

Product Management University

AUGUST 28, 2017

Last but not least, check out our brand new lineup of training programs and flat rate fee structure. In This Issue: Blog: High-Octane Product Management. Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! Learning advanced skills to accelerate growth has never been easier.

Customer Feedback 100

Customer Feedback Strategy Magazine Certifications 100

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. An effective adoption strategy involves setting goals, implementing product education , and measuring success.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Data Visualization 96

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. In this blog post, you’ll learn: What micromarketing is. Brand loyalty-based: target the loyal fans of your brand (market an upgrade or exclusive offers).

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Alchemer Mobile

MAY 17, 2022

A customer feedback solution is the combination of feedback methods, software, and strategy that a company implements to collect, analyze, and act on customer feedback. Customer sentiment : How do customers feel about your product and brand? Every year, we publish a blog post on the top mobile in-app feedback tools.

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Feedback Software Research Software User Testing Reporting Tools 246

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. What are customer engagement strategies? We got you covered! Increased retention and loyalty.

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Feedback Software B2B Customer Feedback User Testing 52

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? An example of this might be a company that decides to get into a brand-new product category that is completely different from the main products that it sells.

Strategy 52

Strategy Branding Construction User Testing 52

Userpilot

OCTOBER 10, 2022

In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. In addition to making repeat purchases, customers who are satisfied with the brand are more likely to become loyal brand advocates. We’ve got you covered! Feature adoption rate.

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Onboarding KPIs Feedback Software Analytic Tools Research Software 92