PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. The proposal resulted in approved funding by senior management.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Daniel Elizalde IoT Blog

FEBRUARY 5, 2019

My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products. I […].

Product Marketing 48

Product Marketing Marketing Consulting Leadership 48

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. So it’s been an amazing, amazing journey.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started!

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 83

Onboarding KPIs Strategy Marketing User Testing 83

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. Product Manager HQ.

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Books Blog Feedback Software User Testing 80

Userpilot

APRIL 30, 2024

If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. Marty Cagan is a well-known figure in the product management and technology industry. Inspiring readers with examples of product innovation achievable post-transformation.

Analytic Tools 87

Analytic Tools Research Software Feedback Software Books 87

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. Why You Should Give Your Product Portfolio a Good SWOT.

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B2B Product Management Product Manager Magazine 130

Product Management University

DECEMBER 17, 2020

We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

NOVEMBER 17, 2020

As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. Blog: High-Octane Product Management. Product Management Playbook.

Magazine 130

Magazine B2B Product Management Product Manager 130

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

Customer Experience 156

Customer Experience User Testing Customer Feedback Weak Development Team 156

The Product Bistro

NOVEMBER 25, 2021

A local semiconductor equipment company was seeking a “Product Marketing Manager” for a newfangled super cool microscope to characterize photomasks, and someone they pursued wasn’t interested. But, the company moved engineering and marketing to the bay area from Arizona, and I was one of the few who made the move.

Product Management 195

Product Management Product Manager Analytic Tools Data Visualization 195

Userpilot

JUNE 2, 2022

How important is it for SaaS companies that are planning expansion to foreign markets? To answer these and other questions, we’ve asked for help from one of our recent Product Heros guests, Gernot Schwendtner , the co-founder of weGrow. Internationalized products offer a greater user experience to target users in local markets.

User Testing 52

User Testing Research Software Customer Experience Feedback Software 52

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Product Research 84

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Actuation Consulting

AUGUST 15, 2018

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall target market. It also captures the market expectations for product attributes. appeared first on Actuation Consulting.

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Document Marketing Consulting Government 40

The Product Coalition

JULY 2, 2023

Give you the theory but deal with reality and the real challenges that come with it in everything we do — our courses, the CPO Bootcamp , strategic consulting , and this blog. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies.

User Testing 107

User Testing Customer Experience Product Strategy UX 107

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. They sell their products online and they use social media to promote them.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Userpilot

JUNE 20, 2023

. #1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry.

Onboarding KPIs 82

Onboarding KPIs Feedback Software Research Software Books 82

Mironov Consulting

DECEMBER 29, 2022

 (See this 2015 talk and supporting blog series. What do I mean by software product vs software services ?  A  but not in consulting days or developer hours or use-it-or-lose-it prepaid service agreements.  There’s  Fresh investments are mostly used to scale up Sales & Marketing.  Engineering

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

The Product Coalition

DECEMBER 10, 2023

I hated it and saw it as a chore, but when I grew up I found myself writing a personal blog anonymously. Are we targeting the same ICP for new revenue or are we actually developing a new market segment? Think it through and consult with others. But that’s not the only thing. Where do we expect this revenue to come from?

ChatGPT 120

ChatGPT Leadership Customer Experience Finance 120

The Product Coalition

NOVEMBER 19, 2020

There are many people who graduated and were introduced to product management afterward. They spent a few years in another job, maybe as an analyst or consultant. How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs.

Technical Review 156

Technical Review Product Management Product Manager Research Software 156

Intercom, Inc.

JANUARY 16, 2020

Miro has made the move from product to platform. Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. We also think about community and consultants and professional services as an ecosystem around our product. Andrey: We bet on consultants.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Dear Strategy

OCTOBER 23, 2018

Dear Strategy: “What are the strategies to help drive consumer needs into product benefits to go to market faster?”. . They rush products to market that are half-baked just to get there quicker than anyone else. There are two parts to this question that we can focus on. And then they wonder why customers don’t buy in.

User Testing 49

User Testing Customer Feedback Strategy Feedback Software 49

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. From the customer’s need to their awareness of products to their eventual purchase, the buying journey is a zigzag line.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

Dear Strategy

APRIL 15, 2019

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . In Part 3 of this series, we explore the following question: . .

User Testing 40

User Testing Customer Experience Strategy Marketing 40

The Product Coalition

DECEMBER 29, 2020

It’s also very common when you’re in the job-hunting phase of your product career. Product Managers can transition into their roles from all areas of business, which is a breeding ground for self-doubt. Check out: Learning from Failure: Product Manager Style “Am I ready to launch my side project?” Check out our guide here.

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

The Accidental Product Manager

MAY 16, 2022

Surprise, surprise, it turns out that the market for baby products is huge. One of the biggest players in this market is a company that we have all probably heard of: Johnson & Johnson (J&J). They have been around for a very long time and providing baby products is something that they are well known for.

Product Management 65

Product Management Product Manager Management Management 65

Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. According to consulting firm McKinsey , only a small fraction of companies actually achieve the highest rates of growth and even fewer can sustain it.

Weak Development Team 183

Weak Development Team Analytic Tools Data Visualization Reporting Tools 183

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. There are bugs to iron out and blog posts to write. There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. Is the ultimate goal of the launch to create new markets?

Product launches 111

Product launches Strategy User Testing Product Research 111

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?).

Research Software 150

Research Software Product Management Product Manager Startups 150

Userpilot

JULY 9, 2021

The Lean Product Playbook by Dan Olsen is a practical guide on implementing the Lean Product methodology based on years of Olsen’s consulting work. New in – Best New Product Management Books in 2021. Product Management Books #1 – Continuous Discovery Habits [NEW! ]. Plot summary. Plot summary.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. A user persona represents the individual who benefits the most from using your product.

Feedback Software 74

Feedback Software User Testing Research Software Data Visualization 74