Johanna Rothman
OCTOBER 10, 2023
Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. All of us consultants can do the same. And I argue, those of us who are successful consultants—that's the point of our IP. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways.
Johanna Rothman
AUGUST 15, 2023
That's exactly the opposite of how a consultant needs to initiate a warm connection. (Or A form of active marketing.) No email at all, but write the same content on your blog and then post the blog link on all the various social media. Content marketing.) Consistent content marketing.)
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Johanna Rothman
AUGUST 30, 2023
(I ranted about one of those on my other blog. When consultants ask these questions, the consultants assume they are showing their unique value. They're showing how they only offer commodity, and too often, inadequate, consulting. Worse, these consultants give all consultants a bad name.
Johanna Rothman
APRIL 14, 2023
One of the themes that runs through the Successful Independent Consulting: Relationships That Focus on Mutual Benefit is: “Invite people to your newsletter.” Because those people gave you permission to market to them. But what about blogging and social media? Blogging does work. ” Why? Good questions.
Johanna Rothman
MAY 26, 2023
I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994. So several people asked me how I had become a successful consultant. See Manage It!
Johanna Rothman
MAY 26, 2023
I am thrilled to announce a book birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994. So several people asked me how I had become a successful consultant. See Manage It!
The Product Coalition
OCTOBER 20, 2023
With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.
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