The Product Coalition
AUGUST 6, 2021
However, both the need and the sheer number of developers and technology consultants have made the challenge of sourcing reputable, professional, and capable software engineers even more difficult. That said, the task becomes easier once you know where and how you ought to hire an engineering consultant. Let’s dive right in.
Johanna Rothman
OCTOBER 10, 2023
Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. All of us consultants can do the same. And I argue, those of us who are successful consultants—that's the point of our IP. Writing alternatives: Blog posts. Not a consultant who can do X, Y, or Z.
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Johanna Rothman
AUGUST 15, 2023
That's exactly the opposite of how a consultant needs to initiate a warm connection. (Or No email at all, but write the same content on your blog and then post the blog link on all the various social media. Offer substantial content, one piece at a time, on your blog and an email newsletter. A form of active marketing.)
Johanna Rothman
MAY 26, 2023
I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994. So several people asked me how I had become a successful consultant. See Manage It!
Johanna Rothman
AUGUST 30, 2023
(I ranted about one of those on my other blog. When consultants ask these questions, the consultants assume they are showing their unique value. They're showing how they only offer commodity, and too often, inadequate, consulting. Worse, these consultants give all consultants a bad name.
Johanna Rothman
APRIL 14, 2023
One of the themes that runs through the Successful Independent Consulting: Relationships That Focus on Mutual Benefit is: “Invite people to your newsletter.” But what about blogging and social media? Blogging and social media are about discoverability—not permission-based marketing. Blogging does work.
Ask Benny
JANUARY 25, 2020
What I Learned from a Year of Product Management Blogging. There are many reasons why people start writing blogs. In my blog, this was not the case. I started writing a blog about a year ago in order to express my thoughts. There are many blogs on product management and many of them I follow. Write your Passion.
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