Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

APRIL 30, 2024

If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. Through SVPG, Marty channels his expertise into empowering others to create successful products. If you still want to explore his ideas, his blog posts are not to be missed.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Books 105

Userpilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Dashboard 98

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Product Marketer: Develops and executes marketing strategy that promotes the product’s value proposition and drives customer interest and adoption. Align your teams with clear communication channels like Slack.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. You can’t have a business without a product and you can’t maintain a customer base without Customer Success. Click here to read the blog.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. But while acquiring new customers is obviously a critical part of having a business, it’s hardly sustainable if they only ever stick around for a few months. “Are you attracting and engaging the right customers?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

MAY 1, 2024

Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Try Userpilot and Take Your Customer Loyalty to the Next Level Get a Demo 14 Day Trial No Credit Card Required What exactly is online community building? Why building a community is important for brand loyalty?

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MAY 24, 2022

Customer acquisition, engagement, retention are essential ingredients for growing a SaaS company. From buying to post-purchase, there are five customer lifecycle stages: Acquisition, Activation, Retention , Referrals, and Revenue. Customer acquisition is the process of getting new customers for your business.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

JULY 4, 2023

Continue to collect customer feedback to make small iterations on a handful of users to perfect your product. Target customers that have high NPS scores to increase the chance of more positive reviews. Use different acquisition channels like SEO and content, paid media, and webinars to attract new customers.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

OCTOBER 30, 2022

There’s just one secret: keep the customer happy and satisfied at every point in their journey. That sounds basic, but it can get complicated as your customer base grows. Customer retention is a company’s ability to create experiences that drive repeat business. Adapt your tactics to the customer experience lifecycle.

Feedback Software 98

Feedback Software Data Visualization Customer Communications Customer Experience 98

Userpilot

NOVEMBER 17, 2021

2,000+ customers. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. If you were to look at the first 100 paying customers for Intercom, I’d bet most came from one of these channels.

Startups 201

Startups Feedback Software Marketing Strategy 201

Userpilot

FEBRUARY 25, 2024

Map out each stage in the customer journey. Create your user personas A user persona is a fictional yet realistic representation of your ideal customer. Map out each stage in the customer journey Choose the customer journey you want to analyze, then map every touchpoint , from initial contact to conversion.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). There are three main types of growth loops that feed different goals – acquisition loops, engagement and retention loops, and expansion loops.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? With the right channels, it becomes easier to attract quality leads, justify CAC costs, and boost revenue in the long run. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Userpilot

APRIL 30, 2022

It lets you shape your product, customer experiences, and sales process in the very best way. In this blog post, you’ll learn an honest opinion about both growth strategies. Sales-led growth, on the other hand, uses your sales processes to move customers along the funnel. What is product-led growth in SaaS?

Feedback Software 105

Feedback Software User Testing Customer Feedback Customer Experience 105

Userpilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. Measuring customer engagement helps improve retention , account expansion , and product advocacy.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Customer Feedback 98

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JANUARY 18, 2023

TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. There are four main criteria (Market, Model, Channel, and Product) you need to consider to determine if PLG is the right approach for your company. What is PLG strategy?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. Have you ever worked on a product that didn’t meet customer needs or deliver the expected results? But with so many potential ideas to pursue, how do you know which ones are worth pursuing?

User Testing 141

User Testing Feedback Software Product Research Research Software 141

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

MAY 12, 2022

What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Use multiple channels to reach users. What are the best practices for new product announcements?

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. In this article, we’ll explore customer retention costs. TL;DR Customer retention is a key SaaS metric that measures your ability to retain customers over time.

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Indicative

JUNE 1, 2020

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. The right customer analytics platform can help provide the insights and knowledge necessary to steer this process around data-informed decision-making.

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129

Userpilot

JULY 15, 2021

SaaS product marketing: Uses product as the primary driver of acquisition by offering a free trial and freemium models (in product-led SaaS marketing). To build a product marketing team in SaaS, you first need to ask yourself: Do you rely on your sales team to convert trial users into paying customers or are you using a product-led approach

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? acquisition channels), product data (e.g., The next step involves collecting relevant customer data with appropriate analytics tools. What’s digital analytics?

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

Userpilot

SEPTEMBER 11, 2023

A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers. The target market, launch timeline, distribution channels, and even marketing channels will differ, making every launch unique in its own right. How much will I spend on each channel?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

AUGUST 15, 2021

Studies have shown that acquiring new customers is 5 – 25 times harder than retaining existing ones. A key reason why customer engagement metrics are important to successful SaaS businesses. Measure engagement by acquisition channel to optimize your acquisition strategy and focus on the one with the most engaged users.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98