Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : Upcoming Presentations and Events. I often field questions like “Who should be responsible for [X]?”

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Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

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Startups Feedback Software Marketing Strategy 201

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

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Data Visualization Analytic Tools Customer Experience User Testing 82

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. Set up and publish blog posts in WordPress. apply for this positon.

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Analytic Tools Technical Advisors Research Software Data Visualization 133

bpma ProductHub

SEPTEMBER 4, 2017

By John Zilch – This blog post is based on an interview conducted with Brian Lawley, the CEO and Founder of the 280 Group. Brian will be hosting the next BPMA event titled “Becoming a Phenomenal Product Manager and Getting to the Next Level” on September 14th, 2017 at Wayfair, 4 Copley Place, Boston MA.

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Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

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Analytic Tools Feedback Software Research Software Data Visualization 82

Good Product Manager

FEBRUARY 9, 2020

You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? About Marketing and Sales Leaders Sales. About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. What was so great/bad about them?

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Good Product Manager

FEBRUARY 9, 2020

You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? About Marketing and Sales Leaders Sales. About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. What was so great/bad about them?

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Events Leadership Marketing Product Management 60

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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Analytic Tools Feedback Software Onboarding KPIs Marketing 87

Andrew Chen

DECEMBER 18, 2017

Of course everyone knows the mechanics of setting up a blog – but the hard part is finding your voice, figuring out topics that are interesting for other folks to read, and building a long-term habit. ” Ironic that VCs blog/tweet all day now ;). You might think that there’s too blogs on tech, startups, whatever.

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Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. HubSpot simplifies marketing campaigns with automation and effective lead nurturing.

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Analytic Tools Feedback Software Data Visualization Customer Experience 85

The Accidental Product Manager

APRIL 24, 2023

Showrooms now can hold events and live shows for up to 250 attendees or 10% of their capacity, whichever is less. Right now Las Vegas is prepared to host small gatherings, but the larger events are virtual. The Las Vegas product managers want to maximize the square footage and in-person elements of these events.

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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Iteratively Blog

APRIL 7, 2020

We decided to pen down our thoughts in this article to help illustrate the hits and misses of implicit versus explicit event tracking. Defining implicit and explicit event tracking. Before you go on to read about the pros and cons of implicit and explicit event tracking, let's take a step back and define the two.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

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Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

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Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Product Marketing Onboarding KPIs User Testing Marketing 82

Indicative

JUNE 1, 2020

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. With marketing spend decreasing across the board due to COVID-related budget cuts, every dollar you invest needs to yield a clear revenue outcome.

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Data Visualization User Testing Marketing Customer Feedback 129

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Pivot…Pivot…Pivaat! February 28 – a day I remember well.

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Events Feedback Software Technical Review Systems Review 88

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 88

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. Our big annual event (in Austin, TX this year!) Do they need names and pictures?

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Events Agile Product Research Product Management 74

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

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Events Product Research User Testing Customer Feedback 84

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

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Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? Let’s get started!

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Weak Development Team Development Marketing User Testing 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Feedback Software Analytic Tools Research Software Customer Experience 85

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Good Product Manager

APRIL 28, 2019

My post on the SiriusDecisons blog — Three Tips for Getting More Value From Product Enhancements — provides some simple recommendations to make sure that all of the hard work to add enhancements is worth it to your customers and your business. Product Management Events in the Next Two Weeks.

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Events Product Research Product Management Product Manager 74

Antwak Blog

MARCH 26, 2021

A digital marketer is one who is responsible for creating campaigns and brand awareness online. A digital marketer needs to understand the analytics on how these are working. a digital marketer needs to understand the weaknesses and try to improve its across the digital platform. Basic Steps to become a Digital Marketer.

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Marketing Artificial Inteligence Analytic Tools Weak Development Team 52

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. Our big annual event (in Austin, TX this year!) Do they need names and pictures?

Events 60

Events Agile Product Research Product Management 60

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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Product Marketing Feedback Software Marketing User Testing 86

Userpilot

JANUARY 23, 2023

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? So how can marketing segmentation help here?

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Customer Experience User Testing Feedback Software Customer Feedback 91

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. By nature, push notifications are brief and short-lived.

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User Testing Marketing Customer Experience Data Visualization 138

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

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Webinar Blog Customer Experience Customer Feedback 71

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Blogs for Product Managers. Blogs for Product Managers. Bookmark this list and get through it bit by bit. Books for Product Managers.

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Books Blog Feedback Software User Testing 80

Userpilot

MARCH 1, 2021

How can you prevent the nasty ‘tooltip overload’ with custom events? – Use time-based experience triggering in general – trigger experiences based on custom events, i.e. actions that the user has already performed. DO: Use branching logic and custom events. And how many tooltips are too many tooltips?

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