Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 97

Analytic Tools Data Visualization Research Software Onboarding KPIs 97

The Product Coalition

JANUARY 12, 2023

. "Digital transformation" is the process of using technology to redefine processes, products, and services to create more value for customers and organizations. It can take many forms, from automating mundane tasks to completely reimagining how a company operates. What Is Digital Transformation?

Artificial Inteligence 132

Artificial Inteligence Data Visualization Analytic Tools Research Software 132

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

bpma ProductHub

MAY 22, 2017

The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?” How can one fix it? I’ve been asked a thousand times.

Product Management 150

Product Management Product Manager Customer Experience Management 150

The Product Coalition

FEBRUARY 5, 2021

An unconventional view of what it takes to be a Product Leader Photo by Porapak Apichodilok from Pexels *Note: this is a revised and updated version of a guest blog I did for Department of Product, titled: ‘Unconventional advice for transitioning to Head of Product’ ?—?check How do I build alignment? check it out!

Leadership 154

Leadership Technical Advisors Product Research Weak Development Team 154

bpma ProductHub

SEPTEMBER 4, 2017

By John Zilch – This blog post is based on an interview conducted with Brian Lawley, the CEO and Founder of the 280 Group. Brian will be hosting the next BPMA event titled “Becoming a Phenomenal Product Manager and Getting to the Next Level” on September 14th, 2017 at Wayfair, 4 Copley Place, Boston MA.

Events 150

Events User Testing Presentation Customer Experience 150

The Accidental Product Manager

AUGUST 2, 2021

Being a product manager in a growth industry is one of the best jobs that any of us can have. This is exactly how life must be for product managers who are involved in the fracking industry. A product management job in this industry has been one to have for a long time. The Problem With Sand.

Transportation 123

Transportation Product Management Product Manager Management 123

The Product Coalition

JUNE 3, 2021

Check out the 10-minute video version of this blog post. link] Have you ever found yourself sweating bullets staring down a product decision? What about your product intuition? When you start to understand the world better, when the whys seem less mysterious, you gain confidence in how you navigate it. mental models.

Feedback Software 172

Feedback Software Data Visualization Research Software User Testing 172

Johanna Rothman

OCTOBER 30, 2020

He’s pretty sure a colleague, John, is plagiarizing his blog posts. Soon after I published Manage Your Project Portfolio , I wrote an article, Project Portfolio Decisions–Decisions For Now. That article has an image that shows how the work flows through the portfolio. Or, have your manager buy it for you if you can't afford it.”

Information 108

Information Consulting Agile Books 108

ProductPlan

AUGUST 7, 2020

When I started my career as an engineer, I didn’t set my sights on becoming a product manager. Flash forward fifteen years later, and I’m the Director of Product Management at HG Insights. So, what qualities does it take to become a product manager ? Who am I building for?, and so on.

Engineering 111

Engineering Leadership Customer Experience Feedback Software 111

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

The Accidental Product Manager

APRIL 12, 2021

However, it turns out that for the product managers who work at these food delivery firms, all is not so good. They have a real challenge on their hands and they need to find out how to make their new business be financially successful. The Challenges Associated With Delivering Food. Image Credit: Telefood Telefood.

Reporting Tools 97

Reporting Tools Product Management Product Manager Management 97

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Accidental Product Manager

MARCH 7, 2022

If you were a product manager who worked at Amazon you would be under a great deal of pressure to find ways for the company to make more money. One way that they would like to bring in more revenue is to start to sell high end products. One way that they would like to bring in more revenue is to start to sell high end products.

Product Management 123

Product Management Product Manager User Testing Management 123

Userpilot

MARCH 16, 2023

If you’re a product manager who doesn’t have a firm grasp over your customer onboarding cost, stop right there – you’re putting your business in danger. TL;DR Customer onboarding describes the process of showing your users how to get value from your product or service. Let’s get into it!

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97

Userpilot

JANUARY 28, 2021

The internet is rife with advice on how to become a Product Manager – often written by people who have never worked as a Product Manager themselves. So if you’re looking to switch careers and become a PM – you will for sure find some insights in this blog.

Research Software 98

Research Software Customer Experience User Testing Feedback Software 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). It’s how companies like Slack, Notion, Calendly, and Loom have achieved such viral growth. They use their product as the selling point.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

DECEMBER 15, 2021

In this article, we’re going to cover the 3 key growth benefits that you can leverage by expanding and scaling your product integration roadmap. Beyond improving efficiency, integrations can unlock additional value in your product through account expansion and co-marketing campaigns. Building integrations with Zapier.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

UX Studio: Product Management

JUNE 29, 2021

That is why in this blog post we gathered our learnings about how to communicate research results better. We like to think of a digital product as a living thing. It has its own cycle of life, each stage having specific characteristics, and the product is defined by the surroundings and its capability to adapt to situations.

Data Visualization 122

Data Visualization User Testing Research Software Customer Feedback 122

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. APMMs are passionate about technology and marketing. What is an APMM?

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

Product Marketing 52

Product Marketing Marketing User Testing Product Research 52

The Accidental Product Manager

OCTOBER 22, 2018

They’ve been associated with very, very cool people like the actress Audrey Hepburn and that has made them very successful. What can the Tiffany product managers do to change their product development definition and help the store reclaim its “cool”? What makes a jewelry store cool?

User Testing 92

User Testing Product Management Product Manager Product Research 92

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. If even one channel becomes better at driving users towards your sales funnel, you’ll be able to improve your customer acquisition significantly.

Customer Experience 89

Customer Experience User Testing Customer Feedback Feedback Software 89

The Accidental Product Manager

JULY 12, 2021

Pop-up product managers have to be quick on their feet Image Credit: Metropolitan Transportation Authority of the State of New York. As product managers we are always being told that we need to better understand our customers. In the world of retail products this is especially true. Who is this person you ask?

Product Management 65

Product Management Product Manager Customer Experience Data Visualization 65

The Accidental Product Manager

OCTOBER 19, 2020

Product managers who want an audience, are going with an old standby Image Credit: Photo by Anete L?si?a Product managers have had to learn to live in a world that is dominated by these firms. So what value does something as old as email provide to product managers? a on Unsplash. It turns out that it is.

Product Management 82

Product Management Product Manager Management Management 82

The Product Coalition

MAY 12, 2023

Non-Fungible Tokens (NFTs) have taken the world by storm in the past year, with the total NFT market cap reaching over $3 trillion. NFTs have become a popular way to represent ownership and authenticity of digital assets such as art, music, and collectibles. NFTs are unique digital assets that are stored on a blockchain.

Naming 121

Naming User Testing Document Development 121

Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product development process is one aspect of the product management process.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Mind the Product

FEBRUARY 20, 2019

Mind the Product returns to San Francisco and the famous Davies Symphony Hall on July 15-16. Michael Sippey, VP Product at Medium. Michael leads product and design at Medium, which he joined when it acquired his startup Talkshow Industries. Teresa Torres, Product Discovery Coach. Teresa Torres, Product Discovery Coach.

Research Software 97

Research Software Analytic Tools User Testing Artificial Inteligence 97

Under 10 Consulting

MAY 1, 2019

Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be frustrating because other departments have expectations of product management that rarely align with yours. They think of themselves as product experts.

Product Management 56

Product Management Product Manager Seminar Research Software 56

The Accidental Product Manager

DECEMBER 7, 2020

The pandemic is allowing grocery product managers to make changes Image Credit: Gilbert Mercier. Grocery product managers have gone a long time without having to make any big changes. However, in the past few years their job has become more and more challenging. How The Pandemic Changes Everything.

Product Management 86

Product Management Product Manager User Testing Management 86

The Accidental Product Manager

JUNE 24, 2019

Can their product managers change its product development definition and bring a once popular TV show back from the dead? However, now the ABC television network is betting that its product managers have the skills that will be needed in order to bring this television show back to life.

Product Management 110

Product Management Product Manager Management Management 110

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52