Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. Blog: High-Octane Product Management.

Magazine 130

Magazine B2B Product Management Product Manager 130

Johanna Rothman

AUGUST 30, 2023

I ranted about one of those on my other blog. For example, people know me for my expertise in managing product development. I offer blog posts, conference talks, and meetups in the low-fee, commodity experience quadrant. I still differentiated myself. All the other answers are Wrong. & My Recent Experience).)

Consulting 84

Consulting Certifications Workshop Differentiation 84

Alchemer Mobile

FEBRUARY 14, 2023

Alchemer Workflow solves the biggest problem in our industry – how to respond and act on the feedback that’s collected,” said Alchemer SVP of Products and Services, Ryan Tamminga. To read Alchemer CEO David Roberts’ blog, click here. None of us believe ‘thank you for your feedback’ closes the loop.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Here’s the simple way to break it down.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

The Product Coalition

FEBRUARY 25, 2024

In this blog series, we embark on a comprehensive journey through the evolution of Netflix, tracing its origins, key milestones, and the driving forces behind its remarkable transformation. It introduced original content production, creating critically acclaimed series like “House of Cards” and “Stranger Things.”

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Userpilot

MARCH 27, 2024

The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. This design requires a hierarchical structure that guides the user's journey through the product.

Feedback Software 95

Feedback Software Research Software Data Visualization Product Research 95

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Management University

OCTOBER 22, 2019

There were competitive products that solved the same exact problems, and then there were competitive products that didn’t even come close, but their marketing or sales teams did something to convince buyers otherwise. Change the Conversation From Product to Practice. Lots of products can go toe-to-toe with anyone on a checklist.

Differentiation 20

Differentiation Positioning Demo Definition 20

The Product Coalition

SEPTEMBER 29, 2020

Where does your product need you the most? Credits: Twitter Engineering Blog The new mechanism was released sometime in 2018. While Twitter is investigating its Neural Network to discover the truth , it gets us to an important point from a Product perspective. The 20% sometimes becomes your Differentiator.

User Testing 130

User Testing Customer Experience Product Research Differentiation 130

Mixpanel

MARCH 11, 2024

In the very early days of Mode, there were three of us: our CEO, who was off talking to investors, our CTO, who was chained to a desk building the product, and me. My job was going to be PMing and working with customers, but we didn’t have any customers at first because we didn’t have a product yet.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Product Talk

NOVEMBER 8, 2023

I also created the Continuous Discovery Habits Community as a place where product people could gather (virtually), share their successes and frustrations, and hold each other accountable for putting the ideas from the book into practice. I feel like the product world has this sickness with engagement. We primarily gather in Slack.

Product Research 211

Product Research Books Research Software Analytic Tools 211

Userpilot

OCTOBER 16, 2022

You’ll almost certainly have heard of a minimum viable product. But a minimum delightful product might be new to you and exactly what you need to focus on as a product manager. A minimum delightful product (MDP) is a version of your product consisting of just enough to engage and delight your users.

User Testing 96

User Testing Feedback Software Research Software Customer Experience 96

Valerian Tech

MAY 30, 2023

In this blog post, we will explore the significant role of data analytics in driving e-commerce business growth and discuss effective strategies for leveraging this invaluable resource. This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59

Johanna Rothman

FEBRUARY 13, 2024

As a consultant, I create many kinds of information products: both writing and speaking. That allows me the most flexibility in my product development. However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. The product is done, done, done.

Customer Experience 87

Customer Experience User Testing Feedback Software Workshop 87

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Let’s do it!

Product Research 83

Product Research User Testing Feedback Software Research Software 83

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

Product Management 275

Product Management Product Manager Product Research User Testing 275

Product Management Unpacked

MARCH 5, 2019

There are many methodologies for feature prioritization in product management. If you are a product manager dealing with this, beware that one size doesn’t fit all. Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. . An Overview of Product Enhancement Requests.

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 87

ChatGPT Data Visualization Onboarding KPIs Research Software 87

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 86

Product Research User Testing Customer Feedback Research Software 86

Product Management University

SEPTEMBER 15, 2020

You have a product that addresses user needs in a certain market. To grow revenue and market share of the product, you find users in other markets with similar problems, and then make incremental product improvements or changes to suit the needs of each user. The Ultimate Guide to Portfolio Product Management & Marketing.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Being an expert in your product’s market doesn’t happen overnight.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

User Testing 118

User Testing Startups Customer Experience Reporting Tools 118

Product Talk

DECEMBER 15, 2021

I caught up with several product professionals to learn how they approached the job search process. Meet the Product People. For this post, I spoke with the following people: Abdeljalil (Abdel) Karam, Product Manager. Andrew Skotzko, Product Director. Andrew is currently a product director and podcaster.

Product Research 194

Product Research Customer Experience Research Software Reporting Tools 194

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. What product management really means in the context of the company?

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Accessibility features are making UX design more inclusive.

Analytic Tools 93

Analytic Tools Data Visualization User Testing Reporting Tools 93

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.

Vision 98

Vision Analytic Tools Data Visualization Reporting Tools 98

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 92

User Testing Feedback Software Research Software Product Marketing 92

The Product Coalition

SEPTEMBER 5, 2022

This reinterpretation of the Opportunity Solution Tree helped me bring the product mentality to conversations successfully. Not all companies do Product management (Product) the same way. If you’re interested in the core material, check out her original blog post. Reader discretion is advised.

Product Research 112

Product Research Software Review Data Visualization User Testing 112

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Research Software 89

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 83

Feedback Software User Testing Product Research Strategy 83