The Product Coalition

FEBRUARY 4, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

Branding 78

Branding Artificial Inteligence Consulting Messaging 78

Ask Benny

JANUARY 30, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

Artificial Inteligence 78

Artificial Inteligence Branding Consulting Messaging 78

Ask Benny

JANUARY 30, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

Artificial Inteligence 78

Artificial Inteligence Branding Consulting Messaging 78

Ask Benny

JANUARY 30, 2020

, Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

Artificial Inteligence 78

Artificial Inteligence Branding Consulting Messaging 78

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Conferences and events help you keep up with the latest industry trends and develop your network. We find the Product Drive Conference , the Product Folks events, and ProductCon particularly worthwhile.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

OCTOBER 15, 2021

You should keep best practices, including focusing on one CTA and design consistency and staying on brand, in mind throughout your campaign. Subject lines shouldn't be clickbaity and should be on-brand, personalized, and contextual. Launch messages are all about building anticipation. What is a product launch email?

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Mind the Product

NOVEMBER 1, 2017

His name is Eric. Company name. Relationship with other products/brands. It’s just a messaging queue.” As the name of this exercise promises: we developed a 20/20 vision of Eric’s needs. Encourage your team to start using the persona’s name in your day-to-day product discussion. Unbelievable!

Construction 90

Construction Workshop User Testing Customer Experience 90

Userpilot

JUNE 27, 2022

As the name suggests, developer marketing is marketing to developers. For instance, a marketing message for a developer will not apply to a product manager. Community: Your developer community is essential to the growth of your brand. Tech events and conferences. WeAreDevelopers” conference. Oracle Developer Lice.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Business of Software Conference

OCTOBER 23, 2019

I learned a lot at the Business of Software Conference when I attended as a first-timer in 2018. Throughout the conference, it wasn’t hard to pinpoint takeaways that folks would be able to bring home to improve their individual growth or their team’s outputs. Four Quick Takeaways from #BoS2019: Guest Post by Allison Grinberg-Funes.

Blog 45

Blog User Friction Customer Experience Events 45

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. attendee from Businesses of Software Conference, both US, Europe and online. I’d be that guy volunteering at the BoS Conferences there. What do you want to get out of the conference? Welcome and Introductions.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Gainsight

JULY 7, 2021

I can pretty vividly remember the first Pulse conference I attended back in 2013. When Anthony Kennada , a friend and colleague in Phoenix pinged me about attending his company’s first conference on the topic of Customer Success, I jumped at the opportunity to attend. Pulse 2020 – Back to Moscone (Or So We Thought).

Feedback Software 45

Feedback Software Customer Experience Technical Review User Testing 45

Intercom, Inc.

AUGUST 10, 2018

Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience. These are the four big things that we think are brand new and really useful for you and your business. The second is that you can have these bots message people in a highly targeted way. It could be company size.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

MAY 3, 2022

Many large SaaS companies will go so far as to host conferences or workshops just to spread awareness across their target audience. You need to understand that an enterprise usually has different needs compared to an SMB: SOC 2 type compliance and priority support and robust SLAs just to name a few.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”. Caught your interest?

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Intercom, Inc.

NOVEMBER 7, 2019

It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. How can I get my message heard?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JANUARY 29, 2020

Brand affinity at its finest. This experiment was necessary for StoryChief to discover how to communicate the pain point/ value proposition to the target audience and get this complex message across in 2 sentences. After giving your email and creating a name for your workspace, you are taken to the dashboard immediately.

Feedback Software 72

Feedback Software Data Visualization Customer Experience User Testing 72

Intercom, Inc.

FEBRUARY 7, 2019

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? The most important piece of launch is a brand-new mobile experience, which is pretty awesome. We had a separate office, we had a separate brand, and so we had some freedom to try our own techniques.

Feedback Software 171

Feedback Software Reporting Tools User Testing Data Visualization 171

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events. Oh thank you.

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Intercom, Inc.

APRIL 22, 2019

There were 68 different systems that they were using, from notepads to wikis to Google Drive folders to a SharePoint site, to you name it. Kaitlyn : If that wasn’t enough, it sounds like you guys are also throwing together a conference in your backyard in Philadelphia called Empower 2019. Can you give us a plug on that one?

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Product Club

DECEMBER 20, 2016

Today, we run monthly show & tell events and an annual conference to learn from the people behind the products we all know and love. We’re not going to lie, when we saw the name of the presentation we kind of thought, “oh, not another talk about why persona’s are awesome”. And we thought other people would want to know too.

Feedback Software 48

Feedback Software Weak Development Team Product Management Product Manager 48

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. Thank you very much for having me, Rebecca. First, to give everybody some context, why don’t you give us just that brief rundown of Marcus and how you got into product marketing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. Thank you very much for having me, Rebecca. First, to give everybody some context, why don’t you give us just that brief rundown of Marcus and how you got into product marketing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

JUNE 19, 2019

Twilio, I need it for text messages. And that’s why, when I list off Windows, iOS, Facebook, those are some of the biggest names. Because they have a very significant brand, and they have an audience. And when you partner with that brand and that audience, it rubs off on you. So those are developer tools for sure.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Product Talk

MAY 10, 2023

For many product teams , continuous discovery is a brand-new way of working. An admin might create a user on the web console and then that user logs in on the mobile app and then they send a message through to other members of their group. Teresa: Who are your typical customers? ” Super helpful.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Intercom, Inc.

JANUARY 3, 2020

Brands are now building physical stores that act as real-world ads for products you purchase online. The rise of direct to consumer brands. We could also talk about Casper as probably one of the iconic direct to consumer brands in a sense, which is again something that’s kind of broken out of this decade. Des: Oh, sorry.

Reporting Tools 118

Reporting Tools Technical Review Onboarding KPIs User Testing 118

Business of Software Conference

JUNE 20, 2019

Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. Like many BoS speakers, Peldi comes to the conference every year regardless of whether he’s on stage. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

Intercom, Inc.

OCTOBER 17, 2019

For once, the big debate isn’t about the brand of Post-Its or Sharpies. I’m joined in episode six of Intercom on Product, as always, by SVP of Product Paul Adams, who spoke about this topic at a recent conference. It’s not personas versus Jobs-to-be-Done. That element? Paul: Absolutely. And I believe all that, too.

Feedback Software 119

Feedback Software Onboarding KPIs Product Research User Testing 119

UX Studio: Product Management

FEBRUARY 26, 2019

They have worked with most of the big brands around the world, based around their very strong presence in the tech world of Silicon Valley. Their own brand has a very strong visual presence as well, with an almost too-professional taste. Frog does everything design, from designing furniture and hardware to branding and mobile apps.

UX 80

UX Data Visualization Research Software Analytic Tools 80

Business of Software Conference

MARCH 11, 2020

You know that was fun times and so by the time I sort of Drift to fast forward I was obsessed about some trends that were happening; one of them was messaging. Basically the fact that messaging from a technology standpoint I say hasn’t changed in my career. So I think in this phase you have to build a brand.

CTO Coach 52

CTO Coach Weak Development Team User Testing Customer Experience 52

The Product Coalition

SEPTEMBER 11, 2019

legal, brand, PR, security etc), and advise how to change the idea to mitigate these risks, or what kind of evidence to look for to show that the risks are minor or non-existent. The programs go by different names?—?early In 2001 this outcomes-over-output message was definitely very new. Assumption mapping? User interviews ?—?Every

Customer Experience 74

Customer Experience Product Research User Testing Data Visualization 74

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? The best way to announce a product launch and contribute to a successful onboarding experience is to communicate in a contextual way , with the right message, at the right time, and on the right platform. What are launch messages?

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98

Business of Software Conference

SEPTEMBER 3, 2019

Shawn Anderson & Shane Corellian (Co-Founders, PDQ.com) – Alternative Marketing, or “Oops I Did A Marketing” from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Your name is Shane or Shawn. Transcript.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

Business of Software Conference

JUNE 20, 2019

Tendayi Viki (Founder, Benneli Jacobs) – Clever Ideas Are Not Enough For Innovation from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? My name is Tendayi. Upcoming Events. Don't Miss a Thing - Get BoS Updates.

Research Software 45

Research Software Startups Customer Experience Data Visualization 45

The Product Coalition

OCTOBER 23, 2019

Users expect travel brands to provide them with personalized guidance, the ability to fix their problems at meteoric speed, and a seamless experience with every swipe of the screen. Another way brands can use content is to put users in the driver’s seat and empower them to share and communicate.

Reporting Tools 60

Reporting Tools Travel Data Visualization Research Software 60

Business of Software Conference

JANUARY 23, 2020

Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Rahul Vohra (Founder/CEO, Superhuman) – How Game Design Can Inform Product Design from Business of Software Conference. My name is Rahul. What if this was a reward for say having sent 1000 messages.

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? I didn’t quite catch the name. Q&A with Rich Mironov. Transcript.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? I didn’t quite catch the name. Q&A with Rich Mironov. Transcript.

Research Software 40

Research Software Software Review Data Visualization User Testing 40