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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Relationship with other products/brands. The post A Step-by-Step Guide to Constructing a Persona Workshop appeared first on Mind the Product. Let the whole group do it again and collectively build one persona. Sample Template. Profile picture. Company name. Company size. Company industry. Previous working experience. Why it Works.

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Stakeholder Management Tips for Product People

Roman Pichler

This starts by inviting them to a kick-of workshop for a brand-new product or a major product update and asking them to contribute to the product discovery and strategy validation work. Ask the Scrum Master to help you build a stakeholder community. Engage the Stakeholders Early and Regularly.

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Building an API for powerful customer data analysis

Intercom, Inc.

Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. It consists of an overhauled Conversations API, as well as brand new Contacts and Data Attributes APIs. Usable: It consists of straightforward composable blocks.

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Why your growth depends on taking risks with your hiring strategy

Intercom, Inc.

We promoted a lot of tenured teammates at once as they were ready for their next challenge, but in doing so we left ourselves with a frontline team full of brand new people. Appreciates fair, constructive feedback. Nice to haves: Comfortable giving constructive feedback to peers. Recognizes when quality of work could be better.

Strategy 222
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A Psycho-analytical Approach to Creating High-Converting Websites

The Product Coalition

The AIDA acronym represents the four progressive stages in this model for A ttention, I nterest, D esire, and A ction that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made. An example would be the “urgency messages” in shopping websites that drive impulse buying.

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Key Advice and Strategies for Mobile Product Managers

Alchemer Mobile

Today’s consumers have a desire to provide helpful insight for the brands they interact with, especially through mobile channels. A lack of communication and implementation of customer feedback can affect brand loyalty and customers’ willingness to provide feedback in the future. READ: 12 Product Management Myths.

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All walk and no talk? How to grow your product’s voice

Intercom, Inc.

That means building multiple new products, each with their own signature brand voice. Instead, the component parts of the “why” are the touchstones that help construct a narrative framework. What should remain consistent, though, is brand development. There is no ultimate stage in branding. At least not a compelling one.