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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Schedule a call and see how you can create personalized experiences just like the one above (no coding required). Determine Your Saas Marketing Goals.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

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Announcing Intercom Academy – a new place to learn and grow

Intercom, Inc.

Today we’re excited to launch a brand new learning platform called Intercom Academy : a series of on-demand courses that teach our customers how to become better at their jobs at every stage of their career. We’ve always placed a high value on educating our customers and helping them get the most value from Intercom.

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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. Customer loyalty programs boost customer retention, repeat purchases, business relationships, and upselling /cross-selling opportunities, enhancing revenue and partnerships.

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Everything we’ve learned about scaling sales

Intercom, Inc.

Stripe’s Head of North America Revenue & Growth, Jeanne DeWitt, on driving growth through customer expansion. Although salespeople can add plenty of arrows to their quiver over time, there are a few intangibles that can’t be coached: enthusiasm, drive and teachability. At that time, my company was 50 employees.

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Flow’s Daniel Scrivner on the brave new world of asynchronous productivity tools

Intercom, Inc.

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. We caught up for a chat that ranged from how to stand out in a crowded marketplace to why it’s a bad idea to judge your product’s success simply based on how much time people are spending in it.

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Driving Innovation: Enhancing Subaru’s Brand in the U.S. Market

freshtrax

In todays fast-changing digital landscape, where standing out is increasingly difficult, enhancing brand value is more crucial than ever. Amid this competitive environment, Subaru has gone beyond its traditional focus on vehicles to create meaningful new touchpoints with its customers. By incorporating feedback from U.S.