Intercom, Inc.

MARCH 28, 2022

Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward. Third, the lines between sales, marketing, product, and support are blurring. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. With our recent launch of Mobile Carousels , we tapped into the possibility of creating and nurturing better customer relationships through mobile.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Intercom, Inc.

MARCH 7, 2022

That’s why we’re continuing to create customizable features that will allow your marketing, sales, and support departments to flourish. Last month’s shiny new updates will not only allow us to improve the efficiency of your teams, but your customers can also enjoy the most personalized engagement on the market.

Data Visualization 104

Data Visualization Reporting Tools Customer Experience Onboarding KPIs 104

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Intercom, Inc.

SEPTEMBER 23, 2020

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. This approach resonated with a number of customers. Some of the visualizations our customers shared with us. We knew something had to be done.

Messaging 232

Messaging User Testing Feedback Software Customer Feedback 232

Intercom, Inc.

MARCH 16, 2021

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. Why proactive support is your first line of defense.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

SEPTEMBER 21, 2022

Because of the limited scale any business could operate in – a scale which was literally dictated by their location – it was relatively easy for them to build personal relationships with customers. Suddenly you could sell and market to millions of people, anywhere in the world. The challenges of customer support today.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

DECEMBER 6, 2019

And yet, most marketers don’t give push notifications the care and attention they deserve, despite the endless benefits they can yield for both company and customer alike. But push notifications that are personal, relevant, and well-timed can help users achieve their goals in real time. What are push notifications?

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

The Product Coalition

OCTOBER 6, 2023

Emotion AI, like any other AI technique, requires data to enhance performance and comprehend user emotions. Later, these features are pre-processed and used to train a machine learning algorithm that can precisely predict the emotional states of users. How does Emotion AI work? The data differs from use case to use case.

Research Software 131

Research Software Reporting Tools Data Visualization Automotive 131

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive. The last year hasn’t been easy.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers. Would users have influence?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

APRIL 18, 2019

A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth. Prospective customers have to be educated. No, 42% of startups fail because they didn’t solve a market need.

Outbound 112

Outbound Customer Experience Education Airlines 112

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. The Importance Of Customer Success.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Market research.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. Userpilot is the best user journey-tracking tool for web analytics. What is user tracking?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

JUNE 22, 2022

Today, we’re excited to launch Intercom SMS – increase engagement and encourage action with two-way SMS that connects you to your customers anytime, anywhere. For businesses looking for a reliable, fast, and effective way to communicate with their customers, SMS is a no-brainer. Boost your customer engagement with Intercom SMS.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Intercom, Inc.

DECEMBER 3, 2020

On the last Built for You episode, we talked about how customer feedback informs the features we build at Intercom. Nicole Garrison – Product Marketing Manager. We learned that customer feedback is not distilled and passed down through a production line. Series wasn’t your typical project at Intercom.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Userpilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. A product-led growth funnel is a framework for visualizing the process by which your product converts prospects into customers.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personalizing the user experience.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. What’s not to like?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. After all, customer support interactions can be some of the most memorable opportunities to impress a user in need of assistance. What’s Customer Support Software? So, congratulations!

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? It’s a little bit of a different life.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

NOVEMBER 10, 2020

Customers expect a seamless and personalized experience at every point of their journey, but managing all of these interactions across different channels, teams, and tools can often be difficult and inefficient. Get in front of your customers – without disrupting their flow. Here are a few highlights from this quarter.

Data Visualization 104

Data Visualization Customer Experience User Testing Research Software 104

Intercom, Inc.

JULY 26, 2018

Intercom enables you to have better conversations with your potential customers and the best conversations of all lead to conversions. We’re focused on helping businesses increase the quality of their conversations and thus the quantity of conversions across marketing, sales and support teams. This is just the beginning.

Onboarding KPIs 112

Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112