Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

OCTOBER 15, 2021

In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign. What is a product launch email? Let's get started.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

The Product Coalition

NOVEMBER 23, 2021

Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

Startups 122

Startups Strategy Technical Review B2B 122

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Examples of questions to ask in user persona surveys: What will you be using {product name} for? Send market research surveys at regular intervals, especially when planning product launches.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Userpilot

APRIL 30, 2024

Both of these directly influence product development and help keep up with market trends. How can SaaS companies leverage feedback to increase product growth? Feature development : Product feedback can directly help with feature prioritization , allowing product teams to focus on what users want.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Roman Pichler

AUGUST 11, 2020

It can also result in a large product backlog and high development cost: The greater the number of people who should benefit from your product is, the more diverse their needs are likely to be, and the more features are usually required to address them. 94, How to Lead in Product Management , pp. Needs are Features.

Vision 303

Vision User Testing Research Software Product Research 303

Userpilot

AUGUST 29, 2022

These tools are complimentary to your product or service meant to draw in potential customers. It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. Engineering as marketing is an effective traction channel, but only when done well. What is engineering as marketing?

Research Software 98

Research Software Engineering User Testing Marketing 98

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

FEBRUARY 8, 2022

Once we have a somewhat more precise picture of our target users, we can begin naming the most promising assumptions about their pains and needs and then dig deeper to test those assumptions. Overall, we are trying to answer how your product or service can satisfy underserved customer needs. Let’s see some of the most popular.

Framework 170

Framework User Testing Product Research Research Software 170

Intercom, Inc.

JANUARY 24, 2023

At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? There’s nothing about community The ROI of community (having a group of users who know and love your product) is insane. That’s how you find product market fit.

User Testing 119

User Testing Customer Feedback Feedback Software Reference 119

Innovatemap

JUNE 27, 2023

“There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Our product managers helped teachers define their: Positioning — who’s this product for and why does it matter?

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Mind the Product

MAY 25, 2018

JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm.

User Testing 114

User Testing Weak Development Team Onboarding KPIs Customer Experience 114

Userpilot

APRIL 19, 2024

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure?

Education 109

Education Marketing Weak Development Team User Testing 109

The Product Coalition

DECEMBER 6, 2023

Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. Unlike what most people think, the product strategy isn’t the strategy of the product department. That’s about strategy in general.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Userpilot

FEBRUARY 3, 2022

Best practices for building an app landing page: Don’t code it from scratch: use a tool, this way you can have on ready in no time and make changes as many times as needed without the need of a developer. As the name suggests, a welcome page is the first landing page new users see when they sign up for your product.

Customer Experience 98

Customer Experience Data Visualization Demo Product Research 98

The Product Coalition

NOVEMBER 25, 2019

You’ll also be meeting people from other disciplines, like Software Development, Product Marketing , Operations, etc. Naturally, having a big name like Facebook, Google, Twitter etc on your resume will be a bonus. You’ll have access to more resources, and some of the bigger names are setting the bar in terms of tech.

Analytic Tools 78

Analytic Tools Weak Development Team Naming Certifications 78

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. Evaluate the usability of your product with CES. Develop your product through a PMF survey. What is a product satisfaction survey?

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

The Accidental Product Manager

MAY 16, 2022

The challenge that they have run into is that there is a fundamental change that has been sweeping though the baby products market. New parents, many of them are millennials, are now looking for baby products that contain only natural ingredients. Looks like this calls for a change to a product development definition.

Product Management 65

Product Management Product Manager Management Management 65

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

DECEMBER 11, 2020

And that talent extended to the content, with big names like Liam Hemsworth, Chrissy Teigan, Adam Devine, Joe Jonas, and Idris Elba…just to name a few. Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic.

Reporting Tools 145

Reporting Tools Download User Testing Certifications 145

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. As a result, one of its primary customer personas is a Product Manager from a B2B SaaS company. User persona example for Userpilot.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product Coalition

NOVEMBER 19, 2019

You’ll also be meeting people from other disciplines, like Software Development, Product Marketing , Operations, etc. Naturally, having a big name like Facebook, Google, Twitter etc on your resume will be a bonus. You’ll have access to more resources, and some of the bigger names are setting the bar in terms of tech.

Analytic Tools 60

Analytic Tools Weak Development Team Certifications Naming 60

Intercom, Inc.

NOVEMBER 3, 2022

. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. And so, we have things like a fish that loads the schedule within the product. There are advantages to that, I think.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. As a result, you can develop well-informed strategies to improve customer satisfaction. Customer Effort Score (CES) survey.

Customer Feedback 98

Customer Feedback User Testing Customer Satisfaction Customer Experience 98

Userpilot

OCTOBER 1, 2021

Businesses that deliver generic, one-size-fits-all product tours are doomed to fail. You can personalize your color scheme in line with your brand, or allow your customer to do so in line with theirs. There are two ways to do this: Match the color scheme of your product to your brand. An important caveat.

Analytic Tools 115

Analytic Tools Feedback Software User Testing Data Visualization 115

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Our client portfolio is rich and diverse.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Mixpanel

DECEMBER 3, 2020

In a world rife with product parity and seemingly unending consumer choice, what separates the great brands from the good ones? Brands winning the war of experience are bringing in 5.7 With so much at stake, brands must maximize the value inside their data and leverage the full power of their growth stack. Analyze this.

Data Visualization 111

Data Visualization Analytic Tools Reporting Tools Research Software 111

Userpilot

APRIL 7, 2023

Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences. These insights can inform product development , pricing strategy, and marketing decisions.How to collect market research insights? An example is shown below.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

MAY 15, 2019

Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted. names look familiar, anyone?

Product Management 92

Product Management Product Manager User Testing Product Research 92