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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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Announcing ‘The Ultimate Guide to Conversational Support’

Intercom, Inc.

In our brand new ultimate guide , you’ll learn how to unlock the power of conversational messenger-based support to achieve that seemingly elusive balance between providing world-class, personal customer experiences and having an efficient team. The latest blueprint for positioning support as a key value driver in your business.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Four Product Success Factors

Roman Pichler

If, for example, developing the product requires the application of advanced machine learning algorithms, then you’d have to explore if appropriate machine-learning frameworks exist, or if it’s possible to develop the algorithms in house. You can download the template by clicking on the image below or this link.) [1].

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. Download our five-stage framework to reducing mobile churn. Retail & Shopping (including eCommerce and grocery).

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