The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 158

Branding Reporting Tools User Testing Research Software 158

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

OCTOBER 28, 2024

It involves delivering consistent messaging across all channels. This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand !

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

UX Planet

JANUARY 29, 2025

The purpose of this challenge was to design appealing empty state pages for an educational platform. Education application Empty screendesign Challenge Overview As a product designer at an educational platform , my task wasto: Design informative and engaging empty statepages. Ensure visual consistency with the platforms brand.

Education 52

Education Research Software User Testing Product Research 52

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Talk

JANUARY 24, 2024

As always, Tools of the Trade is intended to be educational and does not constitute an official Product Talk endorsement of any of the tools that are mentioned. Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview.

Research Software 302

Research Software Feedback Software User Testing Customer Experience 302

Intercom, Inc.

MARCH 2, 2018

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. They’re writers, video editors and educators. We called the team Product Education.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

SEPTEMBER 2, 2022

When it comes to choosing a customer education platform, there are so many options to pick from. Customer education is the process of teaching customers how to efficiently use your product to attain their specific goals. What is customer education? What is a customer education platform? More loyal customers.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Education 98

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Firebase – best platform for technical teams.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Alchemer Mobile

DECEMBER 8, 2022

Ideally, the Love Percent is also a metric that can be tracked over time and over version history to gauge how incremental updates to the app impact the customer’s experience or used as a segmentation tool to message fans and critics in a different manner. Media/Entertainment. This tells us a few things. We call this the “silent majority.”

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Intercom, Inc.

MARCH 16, 2021

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. “You’ll know the exact questions to address in your help content and the precise words to use – your customers’ words” One of the best ways to do this is create a feedback message.

Data Visualization 202

Data Visualization User Friction Onboarding KPIs Outbound 202

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In this article, we explore how to continuously educate and unlock value for your users throughout the customer lifecycle. Effective strategies for primary onboarding: Greet users with welcome messages.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Product Innovation Educators

FEBRUARY 13, 2023

I was able to combine the education I got writing and telling stories with telling stories at theme parks, museums, and brand experiences around the world. If it’s a brand experience, it might be something as simple as a logo. This is where you internalize the message. I love a good story. I love a good story.

Customer Experience 292

Customer Experience Artificial Inteligence Feedback Software Data Visualization 292

Product Talk

OCTOBER 2, 2024

As always, this post is intended for educational purposes and should not be considered an official Product Talk endorsement of the tool. Leading brands like AirFrance/KLM, BMW, Matternet, Liberty Global, Mercedes-Benz, BraveHeart, and ZF choose HiveMQ to build smart IoT projects, modernize factories, and deliver better customer experiences.

Feedback Software 276

Feedback Software Customer Experience Data Visualization User Testing 276

Alchemer Mobile

JULY 30, 2020

Or perhaps you prompt them with an option to head to your message center to chat with a customer service representative. In fact, most brands only hear feedback from about one percent of their customers. Message Center. A message center provides a two-way conversation channel to do just that.

Feedback Software 182

Feedback Software User Testing Customer Feedback Analytic Tools 182

Intercom, Inc.

APRIL 23, 2019

That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products. It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. Here’s the proof.

Onboarding KPIs 199

Onboarding KPIs User Testing Customer Experience Research Software 199

Intercom, Inc.

AUGUST 23, 2022

Support plays a critical role in customer retention, with 32% of consumers citing bad customer service as the main reason they discontinued business with a brand. Use modern support tools (such as chatbots , automation , and proactive messaging ) to preemptively and contextually resolve simple queries and answer FAQs.

Customer Experience 212

Customer Experience Data Visualization Customer Feedback Customer Communications 212

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Data Visualization 219

Data Visualization Reporting Tools Customer Experience Customer Feedback 219

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Userpilot

SEPTEMBER 21, 2022

Best knowledge base tools should also allow you to create easily customizable knowledge bases, enabling you to tweak the styling and design to match your brand and customers. Customization: Your knowledge base should be easily customizable to match your brand style and design. Branding customization. Customized branding.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

Intercom, Inc.

MAY 16, 2018

In the new world of SaaS, marketing should be involved at every stage of the funnel, from the first point of contact (your website) to the decision to purchase (the page users enter their credit card information), as well as ongoing product education (docs, demos, messages and webinars). Paul: “Educate is not a docs product”.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

The Product Coalition

SEPTEMBER 23, 2021

You may give your audience video content throughout the whole consumer journey with niches such as videos that assist to educate your audience, making it easier to trust your brands and make their choice quicker for purchasing. SaaS businesses are renowned for their brand history using illustrative video material.

Marketing 183

Marketing Customer Experience Advertising Branding 183

Userpilot

OCTOBER 10, 2024

It typically involves welcome messages, product tours , in-app guidance, and support materials aimed at driving user activation , retention, and long-term engagement. The survey also allows for basic customization, such as branding colors. It focuses on how you plan to use the tool—whether for work, education, or personal projects.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Customer Experience User Testing 105

Alchemer Mobile

JULY 13, 2021

Product experiences should help your team educate and nudge customers through every stage of their relationship with your brand, including onboarding, feature adoption, expansion and growth, product planning, and long-term retention—all while centering on a regular cadence of listening to and acting on customer feedback.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

UX Planet

DECEMBER 6, 2024

Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Enhancing personalization Well, AI-powered tools are actively unlocking new levels of personalization in UX, helping brands connect more deeply with users.

Feedback Software 89

Feedback Software Research Software Analytic Tools Data Visualization 89

Alchemer Mobile

MARCH 11, 2021

Message centers. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. In fact, most brands only hear feedback from about one percent of their customers. Message center. Love Dialog. Rating prompts.

Feedback Software 173

Feedback Software User Testing Customer Feedback Customer Experience 173

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires.

Data Visualization 147

Data Visualization Analytic Tools Marketing Customer Experience 147

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Management 179

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. You can be described as many things.

Research Software 244

Research Software Technology Telecommunications User Testing 244

Userpilot

AUGUST 6, 2024

15 creative customer engagement ideas: Personalize the customer experience by tailoring onboarding flows, dashboards, and messaging to specific user personas. Constantly educate customers through product-led content , certification programs, knowledge bases, and webinars. Its purpose? To turn them into loyal customers.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Customer Feedback 105

Userpilot

MAY 30, 2025

Messages about new features or value-adding upgrades would get lost in inboxes. Or as Erin said: ChurnZero can automate in-app messages, but they look really clunky. Whereas Userpilot has a way of making in-app messages look like they were actually built within the app. Email-only communication. Heres how: 1.

Feedback Software 62

Feedback Software Analytic Tools Onboarding KPIs User Testing 62

Product Talk

JANUARY 31, 2024

Leann says she “stumbled into product by accident,” but her educational background (a PhD in I/O psychology) allows her to bring scientific subject matter expertise to her role as product manager. Another issue Sebastian identified in hindsight was trying to approach all customers with a broad messaging tool (similar to Intercom).

Product Research 309

Product Research Reporting Tools Feedback Software Customer Communications 309