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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. What do these brands have in common? For HubSpot, that enemy was outbound marketing.

Inbound 211
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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. Educate customers on new features. Our Product Education team measures the activation rate for important features we know are more likely to retain customers. Product engagement metrics.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. They allow companies to reach broad audiences and increase brand awareness. Most companies use all 3 strategies to some extent.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Prospective customers have to be educated. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Investors might not get it. Who are you?

Outbound 112
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How to use in-app messaging to retain your best customers

Intercom, Inc.

Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. For the most part, push notifications bring people back to the product whereas in-app messages encourage deeper usage and education while the user is in the app. 4 brands leading the way with in-app messaging.

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In-context or out of touch: The future of online customer service

Intercom, Inc.

Armed with contextual data, you can also create more personalized, and targeted customer experiences across the entire customer journey – from personalized proactive outbound messages to razor-accurate chatbot answers, and more.