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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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How Product Managers Can Build Great Personal Brands

The Product Guy

Effective product managers and leaders know that it’s worth investing in their personal brands. I’ll provide lessons from working with more than 200 product managers on refining their articles, interviews, and insights to reach key audiences. Better Products. Better Product People.

Branding 136
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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

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21 Mobile Product Management Resources

Alchemer Mobile

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. Getting Started.

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What is Mobile Product Management?

Alchemer Mobile

The worlds of marketing and product are colliding in new ways as customer experience takes center stage. We’re already seeing companies – specifically enterprises – begin switching up their organizational structure in order to prioritize CX. For some brands, they’re moving the mobile app experience out from product and into marketing.

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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated.

Education 217